using mobile social media to deliver your company's promise
TRANSCRIPT
Using Mobile Social Media to Deliver Your Company's Promise
Christopher BaccusAT&TExecutive Director of Digital & Social Media
Macro TrendsFinding Your AudienceImpact on TransactionUsing the PlatformsBehaviors to Watch
3Convergence of Online Video, Mobile Technologies and Social Media. Brainshark Research. 2011
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Mobile & Social Adoption
126% increase in users using a
social mobile app like Facebook,
Twitter, etc
58% increase from 2010 to 2011
people daily accessing social
site or blog
1/3 of all U.S. Mobile Users
access social media services on a daily
basis
comScore MobiLens Study. August 2011
US Smartphone Platform Share. Comscore. Nov-Feb 2011 Data
"Young people's interest is shifting from cars to communication tools
like personal computers, mobile phones and services"
Yoichiro IchimaruToyota
Domestic Sales
“Domestic Japanese Auto Market Declining, Threatening Economy” Forbes. December 28, 2009
Only 6 Years Later….
How we communicate is changing
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Impacts all levels of the sales funnel
AT&T Small Business Technology Poll. March 2011. http://www.att.com/gen/press-room?pid=18687
Social Impacts All Aspects of the Funnel
Finding Your Audience
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http://www.forrester.com/empowered/tool_consumer.html
Uncover Demographic Trends
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Monthly Time Spent Viewing Video on Mobile Device
Hours
:Min
ute
s
Age Demographic
Retail Experience Is Changing
From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale. Ogilvy. July 2011.
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“Extend the perception of value beyond price to encompass utility, information and education and customer service.”
- Ogilvy “From Armed to Charmed”
From Armed to Charmed: Preparing for and profiting from the new mobile-enabled point of sale. Ogilvy. July 2011.
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95% of smartphone users have looked for local information
88% of these users take action within a day, indicating these are immediate information needs
Smartphone user study shows mobile movement under way. Google. April 26, 2011
What you do in store impacts online
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Reward Unique Shopping Experiences
Launched a promotion across 50 stores in the Midwest in summer 2010
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Location, Location, Location
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Our AT&T NCAA Sponsorship Informed Locals of Network Upgrades
Hyper-Local Listening
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Understand How the Community Use the Platform
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The Device Is Becoming More Social
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+ = ?
Key tool of the social publisher
Instragram
8 months old
5 million users
1 million new users a month
806k photos added a day
100 million total photos uploaded
2,500 apps using its API
24“At 5 Million Users, It's Hard Not To View Instagram Through A Rose-Colored Filter” TechCrunch. June 13, 2011.
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Thank YouChristopher Baccus, [email protected]. @cbaccus
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