all rights reserved © 2005, alcatel the promise of ims: will it deliver ? - oct 2006 page 1...

All rights reserved © 2005, AlcatelThe Promise of IMS: Will it Deliver ? - Oct 2006

calendar

10/11 “The Promise of IMS: Will it Deliver” IMS Expo, San Diego. Slides due 9/1. Need 100 copies by 9/15.

9/15 “Wireless Application Trends”- Tier 2/3 Mobile workshop, Plano

9/20-9/22 “RCA Business Development”- Booth Duty. St Louis.

9/26 “The Role of IMS in a Converged Network” VTC Convergence, Montreal 10 minutes plus panel Slides due 9/15

10/18 “Adoption of ATCA by the wireless industry Advanced ATCA Summit, Santa Clara. 5min

12/5 “Introduction to IMS” 30min IMS Conference Dec 5 San Jose Wyndam Hotel

12/6 Panel on IMS IMS Conference Dec 5 San Jose Wyndam Hotel

All rights reserved © 2005, Alcatel

The Promise of IMS: Will it Deliver?

Oct 2006 [email protected]


What is the promise of IMS?

what do end-users want ?

diverse services

diverse devices and connectivity

any device, any accesssingle authentication

transparent synchronization

consistent personalization

more diversity

more simplicity

what does “diversity” mean ?

diversity of services diversity of access & devices

Connect Me

Organize Me

Entertain Me

EmpowerMe

Optimal

Trade-Off

Mobility

Security

Comfort Cost

IMS’s Goal: Make carrier services customer centric in a competitive environment


IMS – consistent new services & faster delivery

AS

MGCF

ApplicationLayer

Session ControlLayer

ConnectivityLayer PSTN/PLMNIP Network

HSS

SIPSIP

H.248

DIAMETER

AS

SIP

SIP

MRF

CPE

CSCFS-

CSCFI-

CSCFP-

CSCF

MGW

GGSN


Ensuring Future Service Providers Can Create AND Control Services

Easy-to-use, convenient, personal, quality, secure, efficient

Free (or low-cost) communicationFragmented, limited offer

Communication

Value proposition

Unlimited, fast innovation by global developer community

Unlimited, fast innovation by global developer community

Limited, slow innovation

Service offering

Multi-local, multi-service, demanding

Global, per service, nascent

Local, per service, established

Customer base

Increasingly IP/ITScalable, pure IP/IT

Legacy, heavyCost base

Future carriersInternet-basedchallengers

Established carriers

ServiceControl

ServiceCreation


Successful IMS has to solve BOTH Service Creation and Control

Service Transformation

Network Transformation

Competitive Transformation

Competitive Future

Necessary Response

Required Innovations

Required Solutions

SERVICE CREATION SERVICE CONTROL¢ Applications¢ Service platforms

¢ IN¢ IMS¢ IPTV¢ Web Services

¢ Subscriber information

¢ NGN¢ Service Aware IP¢ Access Independent¢ Network Mgmt S

ER

VIC

E

INTEG

RA

TIO

N&


NGN – Reducing Core Network Costs

TDM orIP/ATM

REGION 2

REGION 4

REGION 3

REGION 1

NGN allows line interfaces and call control functions to be separated. Call Servers can be centralized. Line interfaces can be distributed as needed


IP Transformation TodayFor IMS’s Tomorrow

3G LTE

3G HSDPA

3G

IP Core

Ethernet unifies the RAN/Core with higher bandwidth and lower transport costsEthernet unifies the RAN/Core with higher bandwidth and lower transport costs

IMS2.5G

2GTDM ATM

Ethernet RANTransport

WiFi/UMA

WiMAX

3G HSUPA

RANTransport

Ethernet

PIR = 1 Mb/sCIR = 256 kb/s

Subscriber VLANCIR = 1 Mb/sPIR = 1 Mb/s

VoIP (priority 1)



High Priority Data/Video

HSI (shaped & priority 3)

GE


Access Independence

PSTN network

IPTVnetwork

In-building HotspotsUrban, Suburban

Suburban, Rural

IP Based Converged Backbone

DVB-H / 3G WiMAX802.16e

IMS access independence allows a single core/services network to support multiple access technologies simultaneously. EDGE, HSDPA, EV-DO, WiMAX, DVB-H, DSL, IPTV, Docsis, and WiFi network can share a common IMS backbone. Carriers can provide subscribers the lowest cost technology (situational dependent) with the widest range of functionality

Rural

Cable network


HLR/HSS: Moving beyond voice

Database Engine

HLR

/AuC

IM-H

SS /

SLF

WLA

N A

ccess

(W

AS

)

BSF

IT/T

elc

o M

iddle

ware

Mob

ile n

etw

ork

sW

LAN

/WiM

ax H

ots

pots

UM

A A

ccess

Fixed

Acc

ess

…

Opera

tor’

sB

ack

offi

ce

Other Network Management

Functions

Provisioning &Monitoring

Services & Application

s

Billing(Offline / Online)

HLR’s provide subscriber subscription database services for mobile voice servicesHSS extends the concept

allows roaming for all servicesallows roaming between different access systems

AAA

IT/Telco Platform

MAP / SMPP

DIAMETER /RADIUS / LDAP

EAP-SIM/EAP-AKA

DNS

HTTP / XML

SIP

Other Protocols

Oth

er

IMS

Funct

ions

Oth

er

Funct

ions

GU

P S

erv

er

UM

A A

ccess

(U

AS

)

GPR

S A

ccess

(G

AS

)

Consolidation of subscription data saves opex & simplifies service construction


IMS Applications Building Blocks for Service Development

Presence enhanced phone book

Push to Talk / Show / Share Smart Call Back service Video/Audio Content Sharing Instant Messaging PC/Mobile Messaging MM conferencing SMS/MMS legacy support Voice on circuit legacy

support …

IMS is not about individual service applications

IMS is about application combinations for a targeted subscriber population

Application Server Platform

Charging Authentication Presence Group Mgmt

Enablers

…

Push to Show

Applications

Push to Talk Instant Msg …Sharing


IMS Promises New Types of Service as Well

Personalization• “Primetime” shifts to “My Time”• Consumers become producers

Interactivity• Video evolves toward permission marketing• Voice, video and data finally collide• Can you “see” me now?

Mobility• Placeshifting becomes common-place• Mobile phone becomes remote control

Personalization

AccessibilityInteractivity

Source: Alcatel Focus Group Research


Implication: User Generated Content; User Focused Services

57% of online US teens create

content

57% of online US teens create content22% have a personal web page; 19% blog(PEW study November 2005)

22% have a personal web page - 19% have a

blog

In 2009, 227 billion images will be taken with a mobile

phone

•Competition provides choice and choice fragments the market•Carriers will shift from mass market to fragment specific marketing•New technologies, new services will determine winners & losers

Regional and local communities

Clubs Pictures & videos (friends & family)

Communities broaden the audience pools

Communitycontent

The viewing windows opens

Films Soaps Reality TV

Sport Local TV

Audience per title Number of Titles


Example: Carrier Service Development

Starting from his contact list, the end-user adds the “News” user

Adding this user grants access to video content managed by the operator

The icon shows that new content is available

Clicking on the “News” user triggers the video file stream

Video is played in the Client Software…

The video has been seen, the icon is set to grey to notify the end-user that there’s no new content available

New content is available, the icon is back to the “New content” state!

1 2 3 4 5

Add User


Example: Consultant Service development

Content sharing with

buddies & shared payment

Content/news in the network address book

HSS

Web-Services Interfaces

Presence-basedMessage Routing

SDPSDP

Reach MeReach Me ContentPromotionContent

PromotionFlight

TrackingFlight

Tracking

IMS AS

Run Time LayerRun Time LayerStandard Java API / SIP ServletStandard Java API / SIP Servlet

Sip HandlingSip Handling

l IMS Core

IMS CoreIMS Core

Presence/GLMS

Presence/GLMS


Example: Vertical Application Developer

IMS AS

Run Time LayerStandard Java API / SIP Servlet

Mobile Workforce

MOBILE

WORKFORE

Maps with A-GPS Location Tracking

Presence

Messaging

Real-time video monitoring

Voice CallsWORKFORCE

MANAGER

IMS Core

IMS Core

Presence

Video push

A-GPS

Messaging

Voice

Example of 3rd party application on and IMS Application Server: IMS Workforce Manager


Web Services – IMS can’t do it all….

Softswitch network

SOAP

XML

XMPP IMS ap server Billing platorm

Media gateway

MGC function

service orchestration

IMS platform

SIP

SIP

Diameter IGMP

Open Service Delivery Environment

IP

MS

PSTN

other AS

PLMN

SIP

Internet

Common IPnetwork

Web services services orchestration

1430 HSS CSC function

legacy subscribers

other platforms

SS7/TDM


Summary –IMS will Deliver And transform the business in the process

Accelerateinnovation

Create user-centric services

Simplify Service Delivery

Keeping value in the network

Common service provisioning E2E service observation and management Foundation for service partnering

Stimulate 3rd party innovation under operator control

Add immediacy, personalisation and location awareness

Expanding the charging relationship with end-users

Reduce Time to market for new services introduction

Reduce cost of introducing new services Leverage unused data network capacity

Seamless Service Delivery regardless of Access Type

Service interoperability and multi-modal Operation Reduce Churn through Increased Service

Desirability

IMS is about surviving and thriving in a competitive environment

all rights reserved © 2005, alcatel the promise of ims: will it deliver ? - oct 2006 page 1...

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