MivaCon 2015

V.O.D.

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2016 Mobile Design

& UX Trends

Nes Lopez

Mobile Data and

Stats

Mobile E-commerce

• Mobile commerce accounts for 30% of US e-commerce and

is expected to grow 300% faster than traditional e-commerce

• 9 out of 10 consumers keep their phones within reach 24/7

• About ⅔ of Americans own at least two digital devices (a

desktop, smartphone, tablet or laptop). And more than ⅓ own

all three

• 80% of people don’t leave home without their mobile device.

• 62% of people make mobile purchases at least once a month

7 Mobile Commerce Trends for 2016, mooveb.com, January 2016

Mobile E-commerce

• Mobile Web will outpace Mobile Apps, people don’t

want to download

• Physical and Online worlds will continue to

converge

• Mobile commerce transactions are expected to top

$142 billion in 2016

Mobile Apps v. Mobile Web

5

Expectations and

Trends

Expectations

• Customers expect to be engaged appropriately

• Contextual experience on different multiple devices

• Desktop experience adapted to Mobile with Responsive Web

Design (RWD)

• Consistent look and feel, identifiable call to action, fast

customer data input an speedy checkout

• Efficient and ease-of-use

• Security, trust seals and well-known badges

What consumers want

Trends

• Create mobile experiences that deliver exactly what customers need in

their immediate contexts

• Adapt commerce experience to Mobile with Responsive Web Design

• Mobile Experience Optimization (MEO)

• Coupons, rewards, flash sales, loyalty programs and personalized offers

• One-Finger shopping

• Growth of Mobile will force to optimize mobile checkouts

• Social proof, product reviews, testimonials and endorsements

Design and UX

Customer experience

• Visible and easy search function.

• Enticing offers and promotions.

• Identifiable call to-action for checkout.

• Social proof and customer reviews

• Engage users in new features.

UX ExperienceSimple and easy search

featureDeals and offers

UX ExperienceSocial proof in product

details

Easy to read and

call-to-action

UX ExperienceImportant information

above the fold

Full featured basket

summary

Mobile Design TrendsGuide users thru new features

Mobile Design TrendsFull-width Menu Drop-down

Mobile Design TrendsSide-loading cart

Mobile Design TrendsPayPal Express Checkout and Amazon Checkout

Design and UX

• Keep things clean and legible

• Clear call-to-action

• Get as much data in one screen

• Entice customers with promotions and offers

• Quick and easy checkout process