micromoments mobile ux

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  • mobimoni #MTC2015

    GOOD DESIGN

    FROM BAD TO

  • OBRAZEK: UKOCHANY TELEFON

    MTC 2015

    mobimoni #MTC2015

    Does your smartphone give your love back?

  • mobimoni #MTC2015

  • mobimoni

  • mobimoni

  • mobimoni

  • mobimoni #MTC2015

    The mobile mind shift is the expectation that I can get what I want in my immediate context

    and moments of need.

    Mobile has reprogrammed your customers brains.

    https://solutions.forrester.com/mobile

  • mobimoni #MTC2015

    We hate to wait

    for a confirmation call.

  • 2015: the rise of the mobile micromoments

    #MICROMOMENTS

    #MICROINTERACTIONS

    #MICROENGAGEMENTS

    mobimoni #MTC2015

  • Micro moments are brief interactions where apps can capture the attention of a user

    and anticipate their needs in 5-10 second interactions (several times a day).

    mobimoni #MTC2015 http://blog.catavolt.com

  • mobimoni #MTC2015

    CHECKY

  • Umbrella

  • Even though were surrounded by microinteractions every day, we dont usually notice them until something goes horribly wrong.

    But microinteractions are, despite their small size and near-invisibility, incredibly important.

    The difference between a product you love and a product you tolerate is often the microinteractions you have with it.

    They can make our lives easier, more fun, and just more interesting if done well.

    Dan Saffer

    mobimoni #MTC2015 http://microinteractions.com

  • even if the big picture is done right, unless the details are also handled properly, the solution fails: the details are what control

    the moment to moment experience.

    It is timely details that lead to seamless interaction with our products. Alternatively, it is the lack of attention to those details

    that lead to frustration, irritation, and eventually an intense dislike of the product.

    mobimoni #MTC2015

  • Micromoments of technology are the emotional connections with their users.

    mobimoni #MTC2015

  • Loginmobimoni #MTC2015

  • ALLEGRO

    Whats missing? :)

    mobimoni #MTC2015

  • LINKEDIN

    mobimoni #MTC2015

  • Forgot your password!

    LINKEDIN

    mobimoni #MTC2015

  • LINKEDIN

    mobimoni #MTC2015

    Join now!

  • LINKEDIN

    mobimoni #MTC2015

    Show/hide password!

  • LINKEDIN

    mobimoni #MTC2015

  • LINKEDIN

    mobimoni #MTC2015

  • TWITTER

    Typing on your phone stinks!

    mobimoni #MTC2015

  • Face Unlock - Galaxy Nexus

    http://youtu.be/DDfmkMDue6c

  • http://blogs.msdn.com/b/b8/archive/2011/12/16/signing-in-with-a-picture-password.aspx

  • GETIN MOBILE

    Gesture-based login

    mobimoni #MTC2015

  • STYLESEAT

    mobimoni #MTC2015

    One-page process (assignment)

  • STYLESEAT

    mobimoni #MTC2015

    One-page process (assignment)

  • STYLESEAT

    mobimoni #MTC2015

    One-page process (assignment)

  • STYLESEAT

    mobimoni #MTC2015

    One-page process (assignment)

  • One-click payments

    APPLE PAY

    http://youtu.be/0tY486cjaVs

  • PAYPAL One Touch

    mobimoni #MTC2015http://youtu.be/PPj8nqNBAbw

  • One-click unsubscription

    LISTLY

    mobimoni #MTC2015

  • mBank

    mobimoni #MTC2015

  • ING Bank lski

    mobimoni #MTC2015

  • BJ Fogg

    mobimoni #MTC2015

    Making a behavior harder to do makes it less likely to occur.

    Number of taps matter!

  • The faster, the better. The more often, the better.

    mobimoni #MTC2015

  • mobimoni #MTC2015

  • mobimoni #MTC2015

  • mobimoni #MTC2015

  • mobimoni #MTC2015

  • mobimoni #MTC2015

  • mobimoni #MTC2015

  • mobimoni #MTC2015

  • mobimoni #MTC2015

  • mobimoni

    m.euro.com.pl

  • m-commerce

    mobimoni #MTC2015

  • 2015: the rise of the mobile micromoments

    #MICROFEEDBACK

    mobimoni #MTC2015

  • QR code scanner

    mobimoni #MTC2015

    Rate the app

  • Awesome Clock

    mobimoni #MTC2015

    Rate the app

  • mobimoni #MTC2015

    Photo Editor

    Rate the app

  • HealthyOut

    How to gather insight into the customer experience?

    mobimoni #MTC2015

  • Microfeedback provides a means to gather insightful feedback at just the right moment of the experience, generating more accurate

    findings that will help you create a better product and the experience.

    mobimoni #MTC2015 http://sarahdoody.com

  • MyFitnessPal

    mobimoni #MTC2015

  • mobimoni #MTC2015

    1. If you care about UX, you should care about micromoments.

    2. Do the little things well. Details are the essentials. They make the product. User satisfaction is in the details!

    3. Great design should be experienced and not seen. The better the design, the more invisible it becomes.

    4. Design is measurable on a scale from frustration to delight.

    TAKE OUTS

  • BAD DESIGN

    DELIGHTFUL DESIGN

    FRUSTRATION NEUTRAL DELIGHT

    Improving bad design Improving neutral design

    REDUCTIVE PROCESSObservation user experience, rethinking, removing everything, thats introducing frustration

    ADDITIVE PROCESSExpertise, knowledge, designer experience

    #1 PLEASURE#2 FLOW#3 MEANING

  • The goal of a successful app is to become one of the micromoments

    of a persons day to day activities.

    mobimoni #MTC2015

  • Good luck!

  • We are mobee dick. Monika Mikowska

    monika@mobeedick.commobimoniMOBILE UX DESIGN STUDIO

    mobeedick.com