My 20-year Marketing Plan

Arvin YabutJanuary 12, 2012

Wheel Navigation

1. Principles of Navigationa. Mission / Visionb. The W.H.E.E.L.

2. Behind the Wheela. Dimensions of Wellnessb. The Navigator

3. Arriving at the Destinationa. Now & Within 20 Yearsb. John Maxwell’s Law of Navigationc. Milestones

1a. The Mission

My mission in life is to be both a leader and a catalyst starting from the smallest unit of society which is family which is guided by wisdom and right judgment provided by God.

1b. The W.H.E.E.L.

The W.H.E.E.L. is the principle on how my roles should be implemented.

W – worry-free H – holistic E – excellence E – exceeding L – Lord-centered

2a. Dimensions of Wellness

These are the roles that I portray for my 6 wellness dimensions:

1. A good financial manager2. An active sports player and martial artist3. A prayerful child of God4. A giving and loving friend5. A tourney-addict geek6. An engaged and competing corporate

member

6 Wellness DimensionsFinancial

Financial Management in business.

6 Wellness DimensionsPhysical

Capoeira, Basketball

6 Wellness DimensionsSpiritual

Church of the Gesu, UST Church, St. Therese

6 Wellness DimensionsSocial

6 Wellness DimensionsMental

AGSB, Tournaments, Spelling Bee

6 Wellness DimensionsOccupational

Business trips….

A R V I N

Sees his future… to be a fighter… and kicks like a boot to face

Yahhh!!!

BOOT!!

Works for HP

2b. The Navigator

3a. Now & within 20 years

3b. Maxwell’s Law #4

4. The Law of Navigation.

“Anyone can steer the ship, but it takes a leader to chart the course.”

3c. Milestones

I check my “wellness” through the following:1. Financial – Bank accounts, Balance sheets..2. Physical – Annual Check-ups3. Spiritual – Mass regularly and other events4. Social – Weekend gimmicks5. Mental – Rank in tourneys6. Occupational – Role / Level change at least

every 2 years.

3c. Milestones (cont’d)

Grabbing the wheel and starting the navigation is not only for myself but for people who have helped me and whom I will be helping. I should either show them what I have reached and bring others with me in reaching the destination. I must create a map and get their trust for us to attain our goals in our own time and willingness.

My 20-year Marketing Plan

Arvin YabutJanuary 12, 2012