2-21-2013 fashion social media
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Slides used for presentation in class.TRANSCRIPT
Social Media and Web 2.0 for Fashion
FASH325 – Spring 2013
http://bit.ly/sm-fashion-s13
Mathieu Plourde, Educational TechnologistIT Academic Technology Services
Disclaimer
• This presentation is not a recipe for success using web 2.0 technologies and social media.
• Your mileage may vary.
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Use of Technology
• Please, DO use any technology at your fingertips.
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Presentation Structure
You
Your Brand
Your Target Audience
• Local
• Distant
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DEFINING SOCIAL MEDIA
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Traditional Broadcast Media
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Credit: Stefan Domanske on Flickr
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Social Media
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Credit: Francis Chung on Flickr
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Credit: Khalid Albaih on Flickr
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Social media presence
Do you have a _______ account?
• Yes.
• No.
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Social media usage
Your purpose for using social media is mostly…
• Personal.
• Professional.
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Mobile devices
Do you own a smartphone, tablet, or another web-enabled handheld device?
• Yes.
• No.
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MANAGING INCOMING INFORMATION
Information overload…
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How big is the problem?
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“It's not information overload - it's filter failure”
– Clay Shirky
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Don’t be a slave to email!
• Apply the Getting Things Done process to your inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not required to take action upon to another space.
• Separate email account
• RSS reader
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Remember the day the Internet almost died?
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http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html
Finding relevant conversations
• Gurus in your discipline and their entourage
• Books
• Blogs
• Professional associations
• Conference and event backchannels
• #Hashtags and keywords
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New York Fashion Week
http
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Google Alerts
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http://www.google.com/alerts
Consume the social web
• Create a custom online newspaper that scouts the social web for you.
• http://paper.li
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Flipboard and Pulse.me
• Mobile apps can push the news to you in a magazine format
flipboard.com www.pulse.me
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Google Reader and Really Simple Syndication (RSS)
• Almost every web site generates a RSS feed nowadays…
• You get a notification when there is something new.
• http://www.google.com/reader
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Attribution: jrhode on Flickr.com
Roles in communities
Leaders/Gurus
ActiveMembers
Lurkers
Outsiders
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STORING AND RETRIEVING INFORMATION
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Storing and retrieving
I can retrieve relevant information I was exposed to in the last month.
• Yes.
• No.
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Social bookmarking: Diigo
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Can you imagine having 5,000 bookmarks in your browser?
Browser Add-On
http://www.diigo.com
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Evernote
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• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/
Dropbox.com
• Easy personal file storage.
• Syncs on multiple devices.
• http://www.dropbox.com
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BRANDING YOURSELF!
Sharing information, or…
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What is your first reflex when you don’t
know something?
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What is your first reflex when you don’t
know something?
(You Google it!)
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What is your first reflex when you don’t
know something?
(You Google it!)
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Are you Googlable?
If someone Googled your name, would they find you?
• Yes.
• No.
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Are you employable?
If someone found your social media profile, would they consider you a potential candidate?
• Yes.
• No.
• OMG, no way!
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Overexposed
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http://youtu.be/jSdw9m3FskA
Personal landing page
Do you have a personal landing page, a URL you share to others so they can find out about you and contact you?
• Yes.
• No.
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Your personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
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Your profile
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Less Intrusive Than a Phone Call…
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Share your identity in
the physical world!
If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
If Information Was Made of Light…
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EXTERNALINFORMATION
SOURCERECEIVED INFORMATION
FORWARDEDINFORMATION
SHAREDINFORMATION
STORED INFORMATION
CURATION
Conversational Spaces
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PROFESSIONALPERSONAL
Social Media Spaces
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PERSONAL PROFESSIONAL
CHOOSING THE RIGHT CHANNELS
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0
500
1000
1500
China IndiaFacebook USA
TwitterLinkedIn
Google+
Population or Sign-ups (M)
The network effect
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The role of reciprocity
Reciprocal
• Requires permission from both participants.
Non-reciprocal
• You can follow someone without them following you back.
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Top dog
The role of reciprocity
Reciprocal
• Fosters relationship.
Non-reciprocal
• Fosters discovery.
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My spaces
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PER
SON
AL
PR
OFESSIO
NA
L
ME
INPUT(Inbound)
OUTPUT(Outbound)
MY STORAGE
(Circa 2007)
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My sharing loop(2012)
Personal Learning Networks
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Attribution: Alec Couros (courosa) on Flickr.com
Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
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Collaboration
• Shared spaces:
• Pinterest boards
• Mindmapping
• Social bookmarking
• Google Tools
• Sites
• Docs
• Groups
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LOCATION, LOCATION, LOCATION
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Social Check-In
• Foursquare
• Gowalla
• Facebook Places
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Social Deals
• Groupon
• Living Social
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Point of Purchase
• Touchscreens
• QRCodes
• Bar codes
• Text messaging
• Social experience
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Enhanced Reality
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http://www.wikitude.com/en/tour/wikitude-world-browser
Aurasma
• http://youtu.be/GBKy-hSedg8
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Aurasma
http://social.marksandspencer.com/fashion-2/valentines-day-augmented-reality/
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Zaphat
• Augmented Reality to transform the wearer into an avatar.
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http://techcrunch.com/2012/08/20/the-zaphat-can-turn-you-into-a-zombie-sorta/
T-shirt OS
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http://www.engadget.com/2012/08/02/cutecircuit-tshirtos/
Google Goggles
• http://www.google.com/mobile/goggles/
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Google Project Glass
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http://www.google.com/glass/start/
Tech-Enabling Fashion
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• http://www.agloves.com/about-our-products/
• http://www.ipadhacks.com/news/ipad-jeans-pocket/
Prompts
• What kind of information are shoppers interested in?
• How can you deliver an enhanced experience?
• Can you leverage in-store and client-owned technology?
• How is shopping in virtual spaces different?
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AUDIENCE CONCERNS
Finding Value
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What’s Your Metric?
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Visitors
Hits on your Website
Revenue/Donations
Actions
The AIDA Model
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Awareness
Interest
Desire
Action
Web Presence and Metrics
• Web publishing platforms:
• Google Sites
• Wordpress, Drupal
• Youtube, Flickr, Slideshare, Ustream, etc.
• Metrics:
• URL shorteners (Bit.ly)
• Google Analytics
• Klout
• Surveys
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Brand Presence
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Web SiteSocial
Media
Web Site vs. Social Media
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Web Site
+ Social Media
+ Local
Jeremiah Owyang, Making your Corporate Website Relevant:
http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant
Your brand is your organizational
persona. Make it consistent and
connected!
One Brand, Different Perspectives
Brand
Origin
History
ProximityMeaning
Personal Stories
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Crowdsourcing
• Conversations are happening
• Pay attention
• Engage
• You don’t have to do it all by yourself
• Create and leverage testimonials
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Thank You!
• Questions, Comments?
• Mathieu PlourdeEducational Technologist, LMS Project Leader IT Client Support & [email protected]
http://mathplourde.wordpress.com/about
• All contents for this session: http://bit.ly/sm-fashion-s13
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