social media & fashion power of influencers
DESCRIPTION
Short presentation about the power of Influencers in fashion. It was held at Bousie Industry Dinner 2011 (#bd11) at restaurant de Goudfazant, AmsterdamTRANSCRIPT
FASHION & SOCIAL MEDIA
Yigal RoosFortress Social Branding
Bousie’s Dinner27 mei 2011
WIE ZIJN WIJ?
• Strategie• Community Management• Influencer Marketing
• Interactieve Campagnes• Widgets• Apps
• Social Business ProfessionalsCLIC
K
ME
THE STATS
90% of people trust the recommendations of their Facebook friends
(Source: ExactTarget, August 2010)
THE STATS
American Eagle saw users referred by Facebook spend 57% more than average on the site
(source: Socialmediainfluence.com, april 2011)
THE STATS
31% of daily Twitter users ask their followers for opinions about products and services
(Source: Edison Research & Arbitron Internet, April 2010)
THE STATS
83% of consumers state that they tell their friends if they get a good deal
(Source: JWT Intelligence, December 2010)
FASHION HAS CHANGED
Influencers
Social Sharing
Social Shopping
User Generated
Content
Augmented Reality
• Influencer marketing• Exclusief event
SWATCH - THE NEW GENT COLLECTIE
WATCH MOVIE ON NEXT PAGE
THE LEVI’S FRIENDS STORE
• Webshop gebaseerd op
de ‘likes’ van je
Facebook vrienden
• Populairste jeans 600-
3000 likes
• 16.000 likes binnen een
maand en 300.983 fans
op Facebook
• NU: 4,315,250 like
Levi's.
CLICK ME
FUTURE?
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