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ASIA-PACIFIC *EXECUTIVE *EDUCATION e PROGRAMS

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EVER before have there been so many opportunities

fNor the expansion of business in the Asia-Pacific

region, yet nowhere is the business environment more

complex and competitive.

Executives who possess a substantive knowledge and

understanding of the Asia-Pacific business environment

will succeed in the region, and they will be among the

leaders of a new global society. The East-West Center,

which for over thirty years has helped leaders and policy-

makers in the region identify critical issues and achieve

their strategic goals, now offers a select number of executive

education programs designed to help business people and

their organizations take advantage of the abundant

opportunities that are unfolding.

Victor Hao LiPresidentEast-West Center

EAST-WEST CENTER HONOLULU, HAWAII

ASIA-PACIFIC *EXECUTIVE *EDUCATION "

PROGRAMS

THE

EAST-WEST CENTER'S executive education

programs are designed to give executives from the

Asia-Pacific region and the United States a significant

competitive advantage in the 1990s as well as the strategic

vision to respond to the rapid pace of change in the region.

Participants work with leading professors from some of the

world's top business schools and universities, with

experienced executives from Asia and the United States,

and with the Center's own specialists. They share their

own experiences and insights at workshops and in social

settings. The sessions are interactive, intensive and

exciting.

David L. JamesChairman, Business ProgramsEast-West Center

EAST-WEST CENTER HONOLULU, HAWAII

ASIA-PACIFIC *EXECUTIVE *EDUCATION "

PROGRAMS

BUILDING FOUNDATIONS FOR LONG-TERMSUCCESS IN THE ASIA-PACIFIC REGION

THE EAST-WEST CENTER

THEEAST-WEST CENTER has long been a primary

source of research and education on Asia-Pacificissues. Its extensive connections throughout the region-in East Asia, the ASEAN countries, South Asia and thePacific Islands-provide a wealth of resources for the

development of productive relationships and strategicvision.

Among the many current research projects of theEast-West Center is one aimed at developing economicpolicies for increasing trade and investment opportunitiesin the ASEAN countries, a second examining demo-

graphic trends that determine spending and savingshabits and labor markets in South Korea, Taiwan,

Singapore, Malaysia, Thailand and Indonesia, a third

studying entrepreneurship and other developmentprocesses in East and Southeast Asia, and a fourthstudying energy requirements and resources in Japan,China and the Soviet Union.

See page 13 for more about the East-West Center.

EAST-WEST CENTER Si., HONOLULU, HAWAII 3

ASIA-PACIFIC *EXECUTIVE " EDUCATION " PROGRAMS

THE PROGRAMSThe Best in Asia-Pacific Executive Education

THEEAST-WEST CENTER'S executive programs expose

participants to the best in Asia-Pacific businesseducation .... leading professors from top businessschools and universities from around the world,

experienced executives who have achieved success in theregion, and the Center's own specialists.

Executives from diverse countries throughout the

region, working and studying together, gain insights intocultures and business practices that are "foreign" tothem. Programs are designed, for example, to enable

Japanese and Korean executives to examine American andSoutheast Asian workforce issues, American executives tounderstand Asian management techniques that have beenso successful in promoting innovation and productivity,and United States and Japanese managers to identify thecriteria for effective strategic collaborations.

Substantive, IntensiveParticipants are immersed inintensive sessions that examine

emerging political, demographicand economic trends andcultural distinctions that are keyfactors in attaining success in the

competitive Asia-Pacific businessenvironment.

InteractiveExecutives from companiesthroughout the richly diverseregion attend the programs. Thesessions are purposelyinteractive, enabling participantsthrough the interchange of ideasand experiences to learn fromeach other as well as from the

faculty and to form lasting anduseful relationships with

colleagues in other countries.

Focused, PracticalThe subject matter of individual

programs is specific andconcentrated in order to permitexploration of key businessissues, focus classroomdiscussions, and bring togetherparticipants with similar

managerial responsibilities.Background materials and

case studies are provided.Sessions provide ampleopportunities for problem-solving and discussion of realsituations that are of immediateand future concern to

participants.

EAST-WEST CENTER L HONOLULU, HAWAII

ASIA-PACIFIC " EXECUTIVE " EDUCATION " PROGRAMS

THE PARTICIPANTS

THEEAST-WEST CENTER'S executive education

programs are designed for senior and mid-levelexecutives of large and small companies from the Asia-Pacific region and the United States who seek substantive

knowledge of the competitive Asia-Pacific businessenvironment .... persons who need to make decisionsthat will have strategic and long-term implications fortheir organizations.

THE FACULTY

THEINTERNATIONAL REPUTATION of the East-West

Center as an independent research and educationalinstitution enables it to assemble program faculties of the

highest caliber. Distinguished professors from leadingbusiness schools and universities, and leaders in businessand government, consider the Center to be a leadingforum for the study and discussion of economic, politicaland social issues in the Asia-Pacific region, and theyvalue opportunities to take part in Center programs.

An advisory panel assists the East-West Center in

selecting faculties for its executive education programs.The panel is headed by Dr. Denis Fred Simon, Professorof International Business and Technology, The FletcherSchool of Law and Diplomacy, Tufts University.

Faculty and guest speakersof the Center's 1990 programs, inaddition to Dr. Simon:

Mary E. BittermanCommunications consultant andformer Director of Voice of America

Muthiah AlagappaProfessor of Strategic and Interna-tional Studies, University of Malaya

Michael BonusProfessor, Joint Program in Manage-ment and Technology, School of

Business Administration, Universityof California at BerkeleyRichard W. BrislinResearch Associate, Institute ofCulture and Communication, East-West Center

William A. FischerProfessor of Operations Manage-ment, School of Business Admin-istration, University of NorthCarolina at Chapel Hill, and theInternational Institute for Manage-ment Development (IMD),Lausanne, Switzerland

Richard HalloranDirector of Special Projects, East-West Center, author and formerbureau chief of The New York Timesin Japan and Korea

David A. HeenanPresident and CEO, Theo. H.Davies & Co., Ltd. (NorthAmerican holding company ofJardine Matheson)

(continued on next page)

EAST-WEST CENTER L HONOLULU, HAWAII 5


Faculty and guest speakers of 1990 programs (continued)

Laurence Jacobs Manuel Montes Sidney RittenbergProfessor of Marketing, College of Research Fellow, Resource Systems President, Sidney RittenbergBusiness Administration, University Institute, East-West Center, former Associates, Seattle, Washingtonof Hawaii director of research, School of Rosalie L. TungJun Yongwook

Economics, University of the Professor and Director of theAssistant Professor, International Philippines International Business Center,Business Management and Policy, Karl Moskowitz School of Business Administration,College of Business Administration, President, Korea Strategy University of Wisconsin atChung-Ang University, Seoul, Korea Associates, Inc., Cambridge, Milwaukee

Bruce KoppelMassachusetts D. Eleanor Westney

Research Associate, Resource Calvin Reynolds Associate Professor of Management,Systems Institute, East-West Center Senior Vice President, Organization Alfred P. Sloan School of Manage-

Resources Counselors, Inc., New ment, Massachusetts Institute ofYork, New York Technology

Loy WestonFounder, Kentucky Fried Chicken of

Japan

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HONOLULU, HAWAII


East-West Center's1991 Executive Education Programs

Managing Asia-Pacific Technology Who Should Attend

February 25-March 1, 1991 Experienced mid-level and

VYj one-week program examines the emerging role ofThe

senior executives from organiza-tions in Asia, the Pacific and the

Asia-Pacific region as a key center for United States, who seek a better

technology-related activities, including advanced research grasp of the strategic and

and development and high technology manufacturing.managerial implications of EastAsia's growing prominence in

Manufacturing and service companies in Asia and the research and development andUnited States need to identify and harness new sources manufacturing. The program is

of technological capability if they are to achieve a especially appropriate forexecutives who wish to identify

leadership position in their respective industries in the pockets of excellence in the1990s and beyond. Asia-Pacific region and align

their companies with theregion's most dynamictechnological sectors as a meansof enhancing their globalstrategic position.

Program ContentThe global and regionalcharacter of the technologyindustryJapan's evolving technologystrategy

11 Strategies for harnessing hightechnology in the FourDragons (Korea, Taiwan,Singapore and Hong Kong)The emergence of a globalautomobile industry

11 Training and utilization ofJapanese engineersChina's new technologicalthrustThe telecommunicationsrevolution in East AsiaTechnological collaborationwith Japan

EAST-WEST CENTER i., HONOLULU, HAWAII 7



Joint Ventures and Strategic Alliances:Collaborative Approaches for BusinessSuccessApril 22-26, 1991

THISINTENSIVE ONE-WEEK program explores the

foundations of successful joint ventures and strategicalliances that are playing an increasingly prominent rolein the globalization of business activity, particularly inthe Asia-Pacific region. Competing companies are findingthat useful alliances improve opportunities for sharingrisk, entering new markets, combining complementaryexpertise, and achieving higher profits. Companies thatavoided technology transfer arrangements in the past, for

example, are now entering into cross-national jointventures that enable them to achieve higher productivityand quality in manufacturing.

Who Should AttendMid-level and senior executivesfrom the United States and theAsia-Pacific region who have

responsibilities for negotiating,structuring and managing cross-cultural and cross-national jointventures and strategic alliancesin the region.

Program ContentCross-cultural negotiatingstrategiesIdentifying synergisticopportunities in a globalizedeconomyCombining the productiveworkforces of the Asian

region with the technologicalinnovation of the UnitedStates and JapanMaking joint ventures workin China

Structuring collaborativebusiness relationships incross-national manufacturingventures

LII Establishing the values of

partners' contributions ininternational joint venturesThe governmental approvalprocess in Japan

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HONOLULU, HAWAII

ASIA-PACIFIC *EXECUTIVE " EDUCATION " PROGRAMS


Multi-Cultural Workforce Managementin Asia-Pacific Nations and the UnitedStatesJune 10-14, 1991

WORKFORCEMANAGEMENT is becoming

increasingly multi-cultural. Executives from Japanand other Asian countries are managing workforces inthe United States; American executives are managingworkforces in the ASEAN countries and elsewhere. Thisone-week program examines the diverse and distinctivecultural characteristics of workers in the Asia-Pacifc

region and the United States and identifies the keyelements of successful human resources management in a

global economy. Discussions among participants fromdifferent cultures add a dynamic dimension to

comparisons and case studies.

Who Should AttendMid-level and senior humanresources executives andoperations managers of Asia-Pacific and United Statescompanies that have, or arecontemplating, operations incountries of another culture.Global executives for whomworkforce productivity can meanthe difference between successand failure of their enterprise.

Program ContentCulture, commitment andloyalty in Asian societiesComparisons of workforcemanagement practices inAsia-Pacific countries and theUnited StatesUnderstanding Americanlabor unionsIndividual needs vs. organi-zational goals in diverseculturesThe rise of women managersin AsiaStrategies and practices forobtaining high performancein the United States

Training local managers in theAsia-Pacific regionKey cultural differenceswithin regions of the UnitedStatesComparative compensationpracticesEffective communications incross-cultural organizationsManagement developmentand succession in cross-national joint venturesRecruitment of hi-techworkers

EAST-WEST CENTER L HONOLULU, HAWAII 9



International Study Tours: Asia-Pacificand the United StatesAugust 5-18, 1991

THISIS A TWO-WEEK study tour program that will

commence with cross-cultural briefings at the East-West Center in Honolulu and then embark on tours intwo directions. Asia-Pacific executives will travel to fivelocations in the United States where they will meet topcorporate executives of manufacturing and serviceindustry companies and tour plants and facilities where

"cutting edge" manufacturing and managementtechniques are deployed. United States executives willtravel to Japan, Korea, Taiwan and Singapore for similar

meetings and tours. On their return, the executives willconvene in a joint session in Honolulu to discuss theirexperiences and compare management techniques. The

program will be fast-paced and intensive, providingvaluable opportunities for interaction with businessleaders in the host countries.

Who Should AttendMid-level and senior operationsexecutives of Asia-Pacific andUnited States organizations andothers who seek pathways tosuccess in an increasinglycompetitive global economy.Program participants will have aunique opportunity to gainvaluable insights into thecultural and organizationalfoundations that sustainsuccessful enterprises in thecountries visited.

Program ContentPolitical and economicenvironments and businesspractices of the countriesvisitedThe roles of technology,automation and humanresources in operationsmanagement

fl Cultural differences thatdetermine management stylesOrganizing for innovationPlant layouts and workingenvironmentsBriefings and discussionswith operating and functionalmanagers at host companies

10 EAST-WEST CENTER L HONOLULU, HAWAII



Mastering Asia-Pacific Financial andCapital MarketsNovember 4-8, 1991

THISONE-WEEK program explores current

developments in finance and capital formation in theAsia-Pacific region. With investment and economic

growth in the region setting records, and companies fromaround the world establishing or enlarging manufacturingoperations there, executives need to be able to tap thefinancial markets of Tokyo, Hong Kong and Singapore.Executives also need to know how to access thesemarkets for Asian investments in the United States.Noted business school faculty and leading experts fromAsia-Pacific financial centers will review the latest

financing methods and sources of capital. Regionalbusiness and cultural practices, critical to successfulfinancial arrangements, will be examined in detail.

Who Should AttendSenior and intermediate-levelfinancial executives from Asia-Pacific and United Statesorganizations who areresponsible for internationalfinance and strategy. Executivesin finance or operations who areinvolved in mergers andacquisitions, joint ventures,strategic alliances, and majorinvestments that requiresubstantial investment in theAsia-Pacific region.

Program ContentJapan's role and objectives infinancing the dynamic growthof the Asia-Pacific regionCapital formation for ChinaprojectsHong Kong's future as afinancial centerHedging strategies in theforeign exchange marketsFinancing the multinationalcorporation

LII Globalization of Asia-Pacificsecurities markets

Financial liberalization in thenewly industrializedeconomies of Southeast AsiaInnovations in Asia-Pacificfinancial markets

EAST-WEST CENTER HONOLULU, HAWAII 11


CUSTOM-DESIGNED PROGRAMS

FORTHE ULTIMATE in Asia-Pacific executive

education, the East-West Center-in addition to itsscheduled offerings-prepares and presents custom-designed, non-proprietary programs that are tailored to a

company's specific needs and interests. The Center workswith the company's representatives to design programcontent, prepare study materials and assemble a first-rate

faculty from the Center's extensive educational contacts,resources and staff.


ASIA-PACIFIC *EXECUTIVE *EDUCATION *PROGRAMS

MORE ABOUT THE EAST-WEST CENTER

SINCE1960 the East-West Center-a public,

independent, non-profit educational institution that isfunded by the U.S. Congress, foundations, corporationsand more than twenty Asian and Pacific governments-has worked to promote better relations between theUnited States and Asia-Pacific nations throughcooperative study, training and research.

More than 40,000 academic, relations, population changes,governmental, business, and culture and communications,media leaders have worked with Pacific islands development,the Center's specialists and in environment, energy andCenter programs and conferences resources.over the past three decades to In addition to the experts on

identify and examine core issues staff, noted economists andand concerns that are critical to leaders of business and govern-the future of the region and the ment from both Asia and theworld, and to devise possible United States may be at thesolutions. Center at any given time as

Many of the alumni of the conference attendees, researchCenter's multifaceted programs fellows or workshop leaders.have assumed positions of Recent visiting experts include

responsibility throughout the Nobel prize winning economistsAsia-Pacific region and are now Lawrence Klein and Milton

key executives in government, Friedman, Professor Shinichibusiness, education, the media Ichimura from Osaka Interna-and other areas of influence tional University, and Dr.where their unique background Narongchai Akarasanee of thehas a significant impact. Thailand Development Research

The Center maintains a Institute.

professional staff of more than100 research associates and

specialists who work within theareas of economic developmentand trade, international

EAST-WEST CENTER ., HONOLULU, HAWAII 13


FACILITIES

THEEAST-WEST CENTER'S executive programs are

held in modern conference facilities on the Center's21-acre campus adjacent to the University of Hawaii.

Lodging is at a nearby Waikiki hotel. Transportation isprovided for the short distance between the hotel and theCenter.

Each program includes luncheons with guestspeakers and one or more social evenings. All functionsand sessions are designed to promote interaction and

dialogue among participants and faculty.


ASIA-PACIFIC " EXECUTIVE " EDUCATION "

PROGRAMS

APPLICATION PROCEDURES

IN ORDER TO ENHANCE opportunities for interactionamong participants, enrollment in the East-West

Center's executive education programs is limited toapproximately 35 participants for each of the one-week

programs and 30 for the study tour program (15 in eachtour group). Early application is therefore encouraged.Applications should be submitted no later than onemonth in advance of the one-week programs and twomonths in advance of the study tour program.

Criteria used in evaluating applications include

management level and experience, responsibilities,business sector, and geographic and national diversity.

COST

THEREGISTRATION FEE for a one-week program,

including luncheons and program materials, is $2,000.The fee for the study tour program, including luncheons,dinners and program materials, is $7,500. Hotel accommo-dations, and transportation for the study tour program,will be arranged by the Center at special rates. Fees aresubject to change without notice and will be invoicedupon notification of acceptance. Withdrawals within 30days of a program will be charged 50% of the fee andwithdrawals within one week will be charged the entirefee. However, participant replacement may be made atany time prior to commencement of the program.

EAST-WEST CENTER J., HONOLULU, HAWAII 15


FOR MORE INFORMATION

Additional information about the East-West Center'sexecutive education programs, and applications to attend,can be obtained by contacting:

David L. JamesChairman, Business ProgramsEast-West Center1777 East-West RoadHonolulu, Hawaii 96848

Telephone: (808) 944-7338Fax: (808) 944-7670

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1991 Asia-Pacific executiveeducation programs

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1991 asia-pacific executive education...

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