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Asia Pacific Update

Asia Pacific UpdateAsia Pacific region

25% of all in market sales & Nearly 30% of shipments2012----- Meeting Notes (26/10/2011 14:32) -----This is world wide sales and has grown from under 20% last year2ThailandMarketing Activities

Thailand TVC

v Printed Ad

In Store Ad Sponsorship + Event

ThailandAdvertised in two top highest circulation local newspapers

ThailandPrinted Ad in free Tourist map

Thailand

In Store Ad

Thailand

Live Studio (Pre half post game): Sponsor logo loop on PlasmaSponsorship: EPL 169 matchesThailandMarketing Activities 2011

ThailandPOS Material

Shelf TalkerWobblerThailandPOS MaterialSmall wobbler to introduce citrus

ThailandPOS MaterialHanging Strip consumer channel

ThailandPOS MaterialFor big pillar

For small pillar

Hanging Strip Pharmacy channelThailandPOS Material

Sales Kits: Drug ChainThailandPOS MaterialSun ShadePharmacy channel

ThailandPOS MaterialSun ShadePharmacy channel

ThailandPrint AdATLNewspaper

Thailand

2011 Sponsoring program ESPN Tiger Street Football THAILANDDate: May 21-22, 2011Place: Central World, BangkokThailand

BackgroundTiger Street Football Event is in 5 countries including Thailand. Soccer is famous sport among Thai people especially for younger group.Central World, place of holding this event, is located in metropolitan area which can draw attention of Fishermans Friend to the direct target group.Fishermans Friend has joined this program in order to build brand image.We get high exposure of Fishermans Friend brand by using many media together with on ground activities in the event.Thailand

Thailand

On Ground Activity 3x3 m Booth

Thailand

Activity in BoothGame - Are you strong enough?Rule of the game- Try and kick the water ball into the Fishermans Friend goal mouth. - Males have 2 attempts while Females get 1 attempt.- There will be prizes for all Winners will receive a plastic mug with 4 glasses inside. All unsuccessful attempts will still be awarded with 1 sachet of Fishermans Friend.

Thailand

Activity in BoothGame - Are you strong enough?Rules of the gameTry and kick the water ball into the Fishermans Friend goal mouth. Males have 2 attempts while Females get 1 attempt. There will be prizes for all Winners will receive a plastic mug with 4 glasses inside. All unsuccessful attempts will still be awarded with 1 sachet of Fishermans Friend.

Thailand

During day time: Massive samplingDue to the high expected number of participants during day time, we give a smaller sampling size at least 1 lozenge to all participants to the event by using plastic container and paste FF Cherry pack shot to make more impact.

Night time program Concert (7 pm.)Give 1 sachet to each person at Tiger Beer zone.(Zone for participants who come to drink and listen to live concert)Sampling

Thailand

Sampling

Thailand

Night time concert

Thailand

ConclusionHelp to build good image for especially for younger people who focus on sport.

Fishermans Friend activities game and sampling got a very good response from all.

Helps to expand target group to younger people both male and female.

This is a good fit with Fishermans Friend consumer objectives.

The activity is promoted in many media channels so Fishermans Friend image and brand awareness has been broadened.

AustraliaFurther sampling ideas

The Future?Thailand is now our second biggest market Continues to grow rapidlyStart with zip packs 2012