Copyright © 2008 Karim Gargum. All rights reserved.

10 Steps To Better Online MarketingCreated By Karim Gargum www.KarimGargum.com

• What’s the purpose of the marketing campaign?

• What results do I want to see at the end?

• Set clear goals to measure success accurately

Step 1 – Start with the end in mind

Copyright © 2008 Karim Gargum. All rights reserved.

• What will you build your campaign around?

• Brand attributes? Service innovation? Special promotion?

• Are you brand building or just trying to boost sales with an aggressive promotion?

Step 2 – What’s the hook?

Copyright © 2008 Karim Gargum. All rights reserved.

• Display? SEM? Viral? Social? Decide which tactics you want

• Combine multiple tactics to give your campaign a richer texture

• Different tactics impact sales faster/slower than others

Step 3 – Which online tactics?

Copyright © 2008 Karim Gargum. All rights reserved.

• Do you need new banner ads? SEM ads? SEM keywords? New webpages? Amend existing pages?

• Peer into the nooks and crannies of your online assets

• Feature your ad campaign consistently.

Step 4 – Gearing up for Launch

Copyright © 2008 Karim Gargum. All rights reserved.

• Is the tracking all set up and working?

• Are you tracking the right things? (hint: More than just impressions and clicks.)

• Beware of analysis paralysis. Focus on established key metrics

Step 6 – Are you tracking it all?

Copyright © 2008 Karim Gargum. All rights reserved.

• Are you ready to launch? Is everything in place?

•Are customer services, sales, tech support aware of your campaign?

• Make sure you’ve spread the word within your company.

Step 7 – Launch imminent

Copyright © 2008 Karim Gargum. All rights reserved.

• Your marketing campaign is live. YES!

• Do post-launch check of all ads and click-throughs

• Make sure campaign-specific landing pages are working and being tracked

Step 8 – You have lift-off

Copyright © 2008 Karim Gargum. All rights reserved.

• Check initial campaign data for early warning signs

• Don’t be too hasty, sometimes a little extra time is all a specific ad needs to work

Step 9 – Feedback loop

Copyright © 2008 Karim Gargum. All rights reserved.

• Amend and adjust your campaign as required

• Replace or amend non-performing ads, landing pages, ad placements

• Start working on your next campaign!

Step 10 – Evasive manoeuvres

Copyright © 2008 Karim Gargum. All rights reserved.

About The Author

• London based online marketing specialist with over six years experience marketing retail financial services

• Find out more at www.KarimGargum.com

• Follow me on twitter http://twitter.com/Kazimor

Copyright © 2008 Karim Gargum. All rights reserved.