effective presentations five steps to being a better speaker selena barlow transit marketing llc
TRANSCRIPT
Effective Presentations
Five steps to being a better speaker
SELENA BARLOWTransit Marketing LLC
A manager who can be counted on to deliver effective presentations stands a far better chance of advancing in his or her career than one who doesn’t bother to master this essential art…Presentations that Persuade and Motivate, Harvard Business School
Public speaking is the ultimate low cost marketing tool for transportation agencies of all sizes….Selena Barlow, Transit Marketing LLC
The Five Ps of Effective Presentations
Prepare
Organize Your Presentation
Objective &
Audience
Understanding
Objective &
Audience
Understanding
Main PointsMain Points
Support Your Main Points
Support Your Main Points
Call to ActionCall to Action
Reason to Listen
Reason to Listen
Personalize
What Do They Care About?
Practice
Practice Out loud With only your notes With your visual aids With a timer With a tape recorder With a coworker for feedback
Presence
Present with Presence Only 7% of communications is
verbal
Louder Than Words: Nonverbal Communication, A. Barbour
Non-Verbal Communication Clear, modulated voice – conversational Paced – not hurried Gestures that mirror the meaning of your words Interact with visual aids Engaging expression – smile! Make eye contact
PowerPoint
Visual Aids Improve Audience Memory
Verbal Only
Visual Only
Verbal & Visual
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
70%
72%
85%
10%
20%
65%
After 3 days After 3 hours
Consistent Look
Add Heading Add Text Use the template consistently
• Maintain type colors• Use type faces and bullets as designed• Use consistent colors for charts & graphs
The Importance of Non-Verbal Communication in Public Speaking
Only 7% of in-person communications is related to the actual words used.
38% of communication is the result of Voice Tone Varying voice tone and pace adds interest to a speech. Positive voice tone is important in establishing a friendly relationship
with the audience. Body Language and Gesture account for 55% of
communications. Don’t stand rigidly at attention. Use gestures to mirror the meaning of
your words. Smile at the audience – otherwise they will think you are nervous or
dishonest. Eye Contact significantly increases the connection between the
speaker and the audience. Public speaking, like any skill, improves with practice.
Practice in front of a mirror to observe gestures and practice making eye contact.
Practice with a tape recorder to improve vary voice tone and pacing.
DON’T
Only 7% of Communications is Verbal
Voice Tone Eye Contact
Body Language Gestures
DO
85%78%
66% 63% 59%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
Q27 Do you access the Internet
regularly?
Q28 Do you have an email
address?
Q31 Do you have a credit or
debit card?
Q30 Do you use social media
(such as Facebook)?
Q29 Do you regularly use a "Smartphone" or tablet for
wireless internet access?
All systems - Percent "Yes"Use of Technology by Transit Riders
Practice Content Timing Flow Using Remote Equipment setup
Present With Power PowerPoint is just a tool, you are the
main attraction Keep the room as light as practical Stand next to the screen so you and the
slides are a single presentation Use remote and mobile microphone if
needed Speak to the audience, not the slide Maintain eye contact
Effective Presentations
PREPARE
PRESENT WITH PRESENCE
PERSONALIZE
PRACTICE POWERPOINT
The 5 Ps
Selena BarlowMarketing Consultant
Transit Marketing, LLC1638 E. Lester St., Tucson, AZ 85719
V:520.322.9607 F:520.322.5324E:[email protected]
www.transitmarketing.com