© nutritionjobs 2020, stacey dunn-emke...marketing to grow my business for the past 20 years. a...
TRANSCRIPT
© NutritionJobs 2020, Stacey Dunn-Emke
© NutritionJobs 2020, Stacey Dunn-Emke
In 5 Steps I will teach YOU how to Optimize your
Interview Skills for more opportunity and Confidently Pitch your Services to
ultimately generate more REVENUE.
stacey @ nutritionjobs
Job Interviewing for Optimising Opportunities and Earning Potential
© NutritionJobs 2020, Stacey Dunn-Emke
1. Strategy to create an engaging pitch2. Competitive Advantage3. Interview Questions
➢ Preparing for questions
➢ Success Story Circle Method
➢ Intelligent questions to ask4. Confidence boosters5. Action After the Interview
Workbook
WHAT YOU WILL LEARN
© NutritionJobs 2020, Stacey Dunn-Emke
WORKBOOKNutritionJOBS
www.nutritionjobs.com/job-interviewing-workbook
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Job Interview❖ Informational Interview❖ Pitching Interview
INTERVIEWINGScenarios
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Job Interview❖ Informational Interview❖ Pitching Interview
INTERVIEWINGScenarios
© NutritionJobs 2020, Stacey Dunn-Emke
INTERVIEWINGCompetitive Advantage
© NutritionJobs 2020, Stacey Dunn-Emke
1. Problem-solving [showing creativity, ingenuity?]2. Leadership [can you take charge?]3. Delivery [can you demonstrate confidence?]4. Questions [did you do your research?]5. Curiosity / Passion [are you excited, motivated, inspiring?]
INTERVIEWINGCompetitive Advantage
© NutritionJobs 2020, Stacey Dunn-Emke
INTERVIEWINGCompetitive Advantage
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Anticipate Job Interview Questions➢ Technical Questions➢ Case or Traditional Questions➢ Behavioral Questions
INTERVIEWINGScenarios
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Anticipate Questions➢ Technical Questions
Tell me how you calculate protein requirements for 75 yo female with ESRD, T1DM, BMI = 17?
INTERVIEWINGScenarios
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Anticipate Questions➢ Technical Questions➢ Case or Traditional
QuestionsMap out your plan of action for handling a dissatisfied client?
INTERVIEWINGScenarios
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Anticipate Questions➢ Technical Questions➢ Case or Traditional
Questions➢ Behavioral Questions
INTERVIEWINGScenarios
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Anticipate Questions➢ Technical Questions➢ Case or Traditional
Questions➢ Behavioral Questions
So, tell me about yourself.
INTERVIEWINGScenarios
© NutritionJobs 2020, Stacey Dunn-Emke
SUCCESS STORY CIRCLES
What + How Behavioral Question
Success Story Circles
Demonstrates Skill Set + Value + Job Description
© NutritionJobs 2020, Stacey Dunn-Emke
SUCCESS STORY CIRCLES
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Prepare for These Questions
1. Tell me/us about yourself.2. Why are you interested in this company/this job?3. What experience are you most proud of? Successful project
you worked on?4. What experience do you wish you could do over, and how
would you do it differently?5. Tell me about a time in your professional life when you failed or
something went wrong. Walk me through what happened and then tell me what you did to either resolve it or what you wish you had done differently.
6. What is a difficult decision you’ve made in the last year?7. What is an example of a time when you showed initiative and
leadership?8. What attributes would you bring to a team?9. Describe a role where you changed the direction of a team.
How did you do it?10. TheMuse.com on 30 Behavioral Questions
INTERVIEWINGBehavioral Interview
Questions
© NutritionJobs 2020, Stacey Dunn-Emke
INTERVIEWINGBehavioral Interview
Questions
© NutritionJobs 2020, Stacey Dunn-Emke
SUCCESS STORY CIRCLES
STAR methodS
SITUATION Set the Scene
T
What TASK needed to be done. What were the challenges.
What was the purpose.
A
What ACTIONS did you take? Explain what you did,
what you implemented, what you created.
R
What RESULTED
Value Success Story + STAR Answer Helper Pulled from your CV; your quantified work experience success bullet point.
© NutritionJobs 2020, Stacey Dunn-Emke
SUCCESS STORY CIRCLES
STAR methodS
The outpatient sports nutrition clinic was trying to recruit more participants for diabetic athlete
program or we were at risk of the program closing.
TAdvertising our services, the
benefits, along with content for community engagement, and
enrollment.
AI created the Facebook group,
with daily scheduled posts about our program and general nutrition
tips and ran a few local targeted ads.
RReceived a 25% increase in
enrollment in our program within 60 days, allowing our clinic to
keep the program running!
Value Success Story + STAR Answer Helper Question: Tell me about a successful project you worked on.
© NutritionJobs 2020, Stacey Dunn-Emke
SUCCESS STORY CIRCLES
© NutritionJobs 2020, Stacey Dunn-Emke
SUCCESS STORY CIRCLES
© NutritionJobs 2020, Stacey Dunn-Emke
SUCCESS STORY CIRCLES
STAR methodS
I’m a Dietitian with a background in computer programming.
TI’ve run my own business, including my social media
marketing to grow my business for the past 20 years.
AUsing LinkedIn, Twitter, Instagram
and Facebook my customer community and revenue have
consistently increased.
RI’m excited about the opportunity to use my marketing knowledge of
LinkedIn Ads to help Moon Cheese improve the customer
Digital Journey
Value Success Story + STAR Answer Helper Question: Tell me about about yourself.
© NutritionJobs 2020, Stacey Dunn-Emke
SUCCESS STORY CIRCLES
Tell me about a time when you made a difficult
decision. What did you do?
Problem-Solving Critical Thinking
Success Story #4Success Story #3Success Story #2Success Story #1
© NutritionJobs 2020, Stacey Dunn-Emke
INTERVIEWINGPerfect Pitch
Formula
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Research company or person1. Specific subject line / intro2. Greeting3. Introduction to You/Service4. Company/Person Connection5. The offer and the ask6. Closing
INTERVIEWINGPerfect Pitch
Formula
© NutritionJobs 2020, Stacey Dunn-Emke
1. Sticky + specific subject line / introPitch: Moon Cheese Sponsor Upcoming Nutritionjobs Event
2. GreetingHello DeeDee - I hope this note finds you well.
3. Introduction to You/ServiceI run NutritionJobs, a career platform for dietitians. We host weekly career webinars that are advertised over several platforms to a collective audience of about 130K+ dietitians and nutrition professionals via social media, LinkedIn, and direct email.
4. Company/Person Connection I’m a big fan of moon cheese and the company Dried Foods.
5. The offer and the askI’m reaching out to you to see if Moon Cheese would be interested in sponsoring our upcoming webinar, “Dietetic Job Interviewing Prep”. Moon Cheese would make such a great energy booster just before the interview without the risk of spilling food on the business suit!
6. ClosingI look forward to our next steps if this could be an option.
INTERVIEWINGPerfect Pitch
Formula
© NutritionJobs 2020, Stacey Dunn-Emke
INFORMATIONAL INTERVIEWSPreparation
❖ Learn❖ Leave a lasting impression❖ Research first❖ 15-20 minutes❖ Thank you + Thank you❖ LinkedIn connection
© NutritionJobs 2020, Stacey Dunn-Emke
1. Can you tell me a bit about your career path and what led you to the role you're in today?
2. What skills do you think are most important for someone interested in a job like yours?
3. What does a work day look like for you? 4. What do you enjoy most about the work you do? / What are
you most excited about right now?5. What do you enjoy the least? Or, is there something that
surprised you about the role when you first started?6. What are some of the biggest challenges you face day-to-day?7. Do you think there’s a personality type that’s not well-suited for
this kind of career?8. What are some of the biggest challenges you face day-to-day?9. What do you wish you’d known when you were starting out in
this career/role?10. Do you have any recommendations for other people I should
talk to or other resources I should explore?
INFORMATIONAL INTERVIEWSPreparation
© NutritionJobs 2020, Stacey Dunn-Emke
INFORMATIONAL INTERVIEWSPreparation
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Friendly smile❖ Find Your Voice ❖ Self-care❖ Enhance Skills❖ Square Breathing
CONFIDENCEDelivery Boosters
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Friendly smile❖ Find Your Voice
➢ Using your voice!➢ Using confident language
❖ Self-care❖ Enhance Skills❖ Square breathing
CONFIDENCEDelivery Boosters
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Confidence Language
CONFIDENCE
Instead of Use
Sorry Thank you angle
Just [delete]
Think Know, Will, Can
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Confidence Language
CONFIDENCE
Instead of Use
Sorry Thank you angle
Just [delete]
Think Know, Will, Can
Jumping in with answer Comfortable with silenceSmile, wait 4 seconds, mirror/repeat last 3 critical words counterpart stated
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Friendly smile❖ Find Your Voice ❖ Self-care
➢ Exercise➢ Meditate
❖ Enhance Skills❖ Square Breathing
CONFIDENCEDelivery Boosters
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Friendly smile❖ Find Your Voice ❖ Self-care❖ Enhance Skills
➢ Webinars➢ YouTube
❖ Square Breathing
CONFIDENCEDelivery Boosters
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Find Your Voice ❖ Self-care❖ Enhance Skills❖ Square Breathing
CONFIDENCEDelivery Boosters
© NutritionJobs 2020, Stacey Dunn-Emke
❖ Research company or person❖ Visualize the situation ❖ Walk in with confidence❖ Study your resume, cover
letter, brag book❖ Study job description❖ Study your questions
INTERVIEWINGGolden Interview
Tickets
© NutritionJobs 2020, Stacey Dunn-Emke
Action to Take After the Interview1. Congratulate yourself
2. Send a thank you note
3. Reflect
4. Is this a good fit?
5. Compensation
6. Prepare for the interview #2
7. Be patient
8. Call back
9. Stay connected, even if you don't get this job
10. Job notification list
See www.nutritionjobs.com/next-steps-after-the-job-interview
FOLLOW UP
© 2020 Job Ventures, LLC, NutritionJobs, Stacey Dunn-Emke, MS, RDN
RESOURCES
Wendy & Berry get marriedSeptember 4, 20XX
© 2020 Job Ventures, LLC, NutritionJobs, Stacey Dunn-Emke, MS, RDN
© 2020 Job Ventures, LLC, NutritionJobs, Stacey Dunn-Emke, MS, RDN
© NutritionJobs 2020, Stacey Dunn-Emke
WORKBOOKNutritionJOBS
www.nutritionjobs.com/job-interviewing-workbook
© NutritionJobs 2020, Stacey Dunn-Emke
Stacey Dunn-Emke, MS, [email protected]
@nutritionjobs
linkedin.com/in/staceydunnemke
CONNECTwith me!