MCVP IM-COMMMC REPORT JANUARY

United in Purpose, Growing through Actions

January 2013

January 2013

Team Plan Contribution Progress

Product Strategy Sales - Set campaign/products to start promotion on our internal communication channels Sales - Set subscriber forms for each membership program/product Channel - External website implementation and education

Measurable of Project Number of campaigns set for internal communication (AGE OF EMPIRES, GO ON EXCHANGE, NOMADS) Integrated subscriber forms into the campaigns Number of local entities implementing the new external website

Key Mos Number of campaigns set for internal communication (AGE OF EMPIRES, GO ON EXCHANGE, NOMADS):

100% Integrated subscriber forms into the campaigns: 100% Number of local entities implementing the new external website: 16 out 0f 19: 84%

What have been done Campaign and product structure on the MCGAZINE. Programs webform integration on the MCGAZINE OGX Website implementation to prepare for virtual promotion

Functional

Alignment with local VPs about IM-COMM focus for Q1: Membership products and internal promotion

Communications management (national newsletter) through MCGAZINE

External website revamping and development

Education blog development

Email marketing accounts for LCs that made the service inquiry

Conclusions

Too many campaigns required by operations directors were overwhelming and had the potential to be confusing. The synergy between MCVP Operations, MCVP LCD and MCVP COMM is key when defining the purpose and the campaign framework for effective and focused development tracking.

We finally found a way to standardize the way we manage content using the external website. When the channel speaks out the business model of the organization, the implementation runs smoothly and the change resistance is low.

Integrated XP is a membership product portfolio. As a set of products, it requires promotion. Showcasing is the promotion method. If it is related to internal promotion, then it’s a COMM goal. LCs are still getting to this mindset, but requires a strong COMM-TM alignment.

Next Steps

Websites focused on organizations (Projects and National portfolio) implementation.

Crowdfunding based on online promotion (IGCDP Projects website + Donations)

Showcasing competition (Integrated Experiences)

Local discount/scholarship policies implementation on START