2

8

Brexit data aspect / ? YES.Brexit ? NO.

Review: Methodology : KPI , SNS : , Handling

:

System modeling; Data StoryMarket modelCampaign modelCustomer - Persona ModelProduction model

metamorphism diagram

. . .

Hypothesis ExperimentModeling: P Q ExperimentP Q?~Q ~P ?ConclusionP Q

? P M M ? , P ? , M ? Q ? M , ?

Modeling = HypothesisData analysis= Experiment

? : , , : , , , / vs.

: / , // , Feasibility

: /

paradox , , .

() /

Bounce rate 70% D+1 Retention 30% Active rate 80% CVR 0.5-1% ...

Data context - Nate Silver

TERMINATION

Iteration , 200

Tip. A/B Testing :https://vwo.com/ab-testing/

Tip. SNS TargettingCampaign content analysis UTM Tag