Zoom Media

Company : Zoom MediaZoom Media

Zoom Media 2003

Full service media and event marketing firm

Specialized in reaching niches

within the 18-49 demo

Expertise in targeting psychographic segments

Established leader in indoor advertising

Consistent industry innovator

Local, national, and global reach

New York | Chicago | Los Angeles

Puerto Rico | Canada | France

Zoom Media 2003

Zoom Mission : Reaching the ConsumerReaching the Consumer

Provide advertisers with highly targeted media and event marketing solutions to reach the valuable niches within the 18-49 year old population

Uncluttered environment

Extended exposure to advertising messages

Social and image conscious locations

Varied communications vehicles

Zoom Media 2003

Zoom’s Reach : Products & ServicesProducts & Services

How does Zoom reach consumers ?

While they are socially and physically active

Social Network

Fitness Network

Through multiple touchpoints

MEDIA

CLASSIC

BACKLIT

EXPERIENTIAL

Events and Promotions

Guerilla Media

Zoom Media 2003

The Evolving 18-34s : Changing Media Changing Media HabitsHabits

Demo composition and behavior is changing More diverse – minority groups are growing More socially and economically mobile Congregating by their passions

Bombarded by advertising Consuming multiple media at the same time Receiving more and more advertising messages each day Skipping ads where possible

Average Personal Income :

Zoom’s Audience – A distinguished group

18-3418-34

frequenting restaurants/bars

$30,164 $32,660

$60,227 $66,935

123

Average HHI :

I am a spender rather than a saver - Index : 109

*2002 MRI Spring, Base total Adult 18+

Zoom Media 2003

Zoom Social Network : Markets & Markets & CoverageCoverage

Venues in top 36, 18-34 DMA markets

Variety of social destinations: bars, clubs, lounges,

restaurants

Over 2,000 venues, 13,000 facings

Events anywhere the target is

Reaching the target while they play

Providing a relevant conduit to their lifestyle

Social Network

Zoom Media 2003

Zoom Social Network : Targeting Targeting PossibilitiesPossibilities

Advertisers use this information to reach the

demographic and psychographic segment that fits their target

African-Americans

Gay Males or Females

Hispanics

Early Adopters

Social Elite

Sports Fans

College Students

Reach only who you need to reach

The environment and clientele of every location in the Social Network is catalogued in our proprietary Venue Profile Database

Example Targets

Zoom Media 2003

Zoom Social Network:Targeting ExamplesTargeting Examples

Includes only the locations that will deliver the target

For example

Demographics

Age, sex, race, gender

Geography

Street, neighborhood, zip code

Venues that do/don’t sell my product

Psychographics

Early adopters, trendsetters, white collar, partiers, connecters, etc.

How it works

Zoom creates a custom network for each advertiser based on the unique targeted consumer

Zoom Media 2003

Zoom’s College Network

Close to campus

Majority student patronage

Largest college markets

College

Spend about $150 billion per year*

68% say they want to hear about products and services via word of mouth*

Say that going out to clubs is “in”*

52% of college students go to restaurants/bars at least once a month**

Creating brand loyalties that last a lifetime

Spend an average of $467 per year on clothes**

Drink an average of 11 glasses of beer per week**

Purchase an average of 10 CDs per year**

* Student Monitor** 2002 MRI Spring, Total 18+

Zoom Social Network:Targeting ExamplesTargeting Examples

Zoom Media 2003

The New 18-49s : Fitness PhenomenonFitness Phenomenon

“Working out” in private gyms is a growing trend

Almost 35 million people belong to a gym

They choose from well over 17,000 locations

Source: IHRSA/American Sports Data Health Club Trend Report

10.7%

24.8%

22.8%

41.7%

<$25M

$25M-49M

$50M-$74M

>$75M

Gym members make a very upscale advertising audience

Over 64% of members have a HHI of $50,000+