zoom media & marketing - back to the beach
DESCRIPTION
Summertime is almost here...and Zoom Media & Marketing has the perfect summer solutions for engaging with active consumers!TRANSCRIPT
Beach Season is Back!
Reach active fitness consumers as they get back into shape and ready for summer.
Gym traffic spikes during early summer months.
Source: Nielsen On Location ZoomFitness Digital Network Report July 2009 –February 2013
ZoomFitness Media and Activations:• TV Commercials• Sampling Programs• Custom Tips and Advice on Gym
Screens• Locker Room Domination• Sponsored Gym Classes
Custom branded Digital Signage on venue screens
Custom Media in locker rooms
Sampling Programs
Source: GfK MRI Doublebase 2012 ZoomFitness Network base A18+
Get Beach Body Ready with ZoomFitness Index
Reason for diet control – Physical Fitness 233
Go to the beach 189
I follow a regular exercise routine 182
Reason for diet control – Weight Loss 151
Foreign or domestic travel for vacation 149
ZoomFitnessTM has 2,000+
health clubs which reach active, upscale adults and 77% of our audience is A18-49
Stage events & promos at the beach with high impact activations:
• Beach sampling and events• Brand ambassadors & street teams• Stunts and installations• Custom OOH media
Live Events on the Boardwalk
Beach Activations & Sampling Programs
Brand Ambassadors
Summertime is Mural Time The crowds are out, sidewalks are packed and the vibe in the air is charged. Reach consumers through Zoom’s bold and creative murals.