yusuke nakada

Y U S U K E N A K A D A

portfolio

focus

1. Investigation・Analytics・ Requirement Definition・ Consulting, Marketing, Proposal

DESIGNER

3. Contents Making, UX Design Information Design, Wireframe Making

PROGRAMMER

2. Setting Goals・Concept Making

4. Project Management (Contents Management, SEO, Social Marketing)

3

4

1

2

(c) Yusuke Nakada All rights reserved.

mind

A successful project will be rooted in philosophy and appropriate user experience design based on that. Its story will be told in a way that inspires empathy.

Appropriate User Experience

Concept / Philosophy

Valuable CreaAon


works

DECO MARKET Client : BIJUTSU SHUPPAN NETWORKS CO., LTD. Agency : Dentsu Inc. Year : 2011 Role : Service management for growth, UX Design(Deocotter), Project Management

Deco Market is an application to sell visual contents like emoji on smart phone device. In response to fast-growing smart phone market, the marketing goal is to be branded up as the most famous Emoji Shop on smart phone device as quickly as possible. Built a structure to be used in variety of communication tools -mailer, twitter, messenger and worked smoothly and kindly. Published APIs and created original twitter client named “Decotter” with scrum methodology.


works

Concierge Made Client : Concierge Association Year : 2015 Role : Service startup, UX Design, Project Management Production : COLONY+iNTERACTIVE INC.

Concierge Made is a web application for top taste-makers to curate fine restaurants. Built a strategy to connect the top restaurants with the top taste-makers, initially, focused for hotel concierge and also guests to introduce them fine restaurants with user friendly navigation. Managed project and team, used scrum methodology.


works

Adidas Japan Women 09 Client : adidas Japan K.K. Year : 2009 Role : Account, Concept Making, UX Design, Project Management Production : COLONY+iNTERACTIVE INC.

Managed the branding of Adidas Japan Women category whole 09’ year, made a web concept as “Accompany Yourself” from official bland theme “Me, Myself”. Created original contents with Japanese asset Miwa Asao and Shiho, and also localized brand common contents. Built a seasonal campaign ‒ to attract customers into retail shops and grow mail-magazine membership up.


works

CARE COUNTRY Client : CARE International Japan Agency : W+K Tokyo Year : 2009 Role : Concept Making, Wireframe Making, Project Management Production : AMPlifier co.,ltd.

CARE COUNTRY is a site of new form of donation. Made a concept with members : “circle of thanks” and built web wireframes. To present a friend with buying a package “care gift” is as to support the independence of people in developing countries who suffer from poverty. Donation is carried out in a friend name and the friend will receive a digital letter messaged from donated country. When a donation is done, a photograph of the smile blooms on the mountain on the center.


works

Jijitsu. Norton Client : Symantec Japan,Inc. Agency : ASATSU-DK INC. Year : 2008 Role : Concept Making, Wireframe Making, Project Management Production : COLONY+iNTERACTIVE INC.

The purpose of Jijitsu Norton is to promote a new version of Norton Security Soft. The web-goal is to experience internet security importance and induce a customer to Symantec store. Set KPI to focus on increase of visits duration and multiplication of re-visit. To achieve the first one, created films changed by time and date Norton-man appeared on. To achieve the second, created a part-of-blog grown by access frequency.


works

au Smart Sports Run&Walk Client : KDDI Year : 2008 Role : Contents Proposal for service growth, Wireframe Making, Project Management Production : COLONY+iNTERACTIVE INC.

Smart Sports RUN&WALK is an application to record a distance and time of walking, jogging and cycling. Built a strategy for customers to continuous engagement : contents making for service growth, wireframe making and project management.


works

Düm Diddy Client : Graffit Year : 2014 Role : Concept Making, Information Design, Frontend Scripting Production : RaNa design associates, inc.

Dum Diddy is a web application that customers can make their original T-shirt online with photograph. Built a concept, information architecture and frontend scripting : Information design, wireframe making and frontend scripting for initial launch.


works

hnyee.Store Client : honeyee.com Year : 2007 Role : Information Design, Wireframe Making, Project Management Production : Cross Borders INC.

hnyee.Store is an online select shop managed by online magazine media honeyee.com. Built information architecture, UI design and managed technical direction : Information design, wireframe making and project management for initial launch.


works

SEIYU Client : Seiyu GK Agency : McCann Erickson Japan Inc. Year : 2010 Role : Information Design, Wireframe Making, Project Management Production : RaNa design associates, inc.

The mission is rebranding for SEIYU GK corporate website. Built information architecture and UI design : information design, wireframe making and project management.


yusuke nakada

Documents