your connection to the travel advisor market

Your Connection to the Travel Advisor Market

Events Marketing Education & Research

Quick Links:

83% of travel

agency sales are

booked through an

ASTA Agency

2

ASTA members have, on average, 31years

of experience and include independent

contractors, brick-and-mortar agencies,

host agencies, consortia, travel

management companies and online

agencies.

ASTA’s 14,500+ members are domestic and

international travel professionals from over 120

countries.

American Society of Travel Advisors is the leading global

advocate for travel advisors, the travel industry and the

traveling public.

The Most Desirable Audience

Stronger Together

Advocacy

Industry-WideNetworking

Consumer Awareness

Industry Intelligence

Community

Education

Supplier Network

Business Tools

Marketing

Host Agencies

& Consortia

3

ASTA Members Sell

Sales in the

BILLIONS

4

ASTA Corporate Advisory Council Forum

Park Hyatt, Washington, DC I May 17, 2021

ASTA Legislative Day

Park Hyatt, Washington, DC I May 18-19, 2021

ASTA Global Convention

Hyatt Regency, Chicago, IL I Aug 23 – 25, 2021

ASTA Premium Business Summit

JW Marriott, Austin, TX I Nov 3 - 5, 2021

ASTA Showcase

Westin, Savannah, GA I Nov 14 – 16, 2021

Connect

in 2021

5

The best way to build lasting connections is through

our in-person opportunities

2021 Events

ASTA Proud Partner Program

Proud Partners receive enhanced recognition, marketing and

exclusive accessibility to data and information. The Proud

Partner Program is customized for each partner level.

ASTA Proud Partners form the Proud Partner Committee (PPC).

The committee plays a critical role in guiding the Association’s

marketing of ASTA and its products to members, the larger

advisor community and travelers.

The PPC’s goal is to support ASTA travel advisor

members, provide industry education, and

identify new and emerging markets of travel

products to aid member travel agencies in

the diversification of business mix.

Increased

Support

=Increased

Visibility

6

ASTA Proud Partners are the association’s most supportive

supplier partners.

SILVER$35,000 - $40,000

GOLD$40,000 - $55,000

PLATINUM$55,000 - $80,000

EMERALD$80,000 - $120,000

DIAMOND$120,000+

A seat on the Proud Partner Committee X X X X X

Logo recognition in EVERY issue of ASTA Travel Advisor magazine X X X X X

Logo recognition on ASTA.org Proud Partner webpage, linking to your

company’s websiteX X X X X

Logo recognition on every page of ASTA.org X X X X X

Proud Partner floor decal at ASTA Global Convention Trade Show X X X X X

Logo recognition within the 60+ local ASTA Chapters, whenever possible X X X X X

Logo recognition on a large display at all ASTA annual events X X X X X

Logo recognition in EVERY issue of Travel Advisor Daily X X X X

Travel Advisor Daily Banner Ad (one week) X X X X

Logo recognition from main stage at all ASTA annual events X X X

ASTA Global Convention Trade Show Booth-Side-Break (for 50ppl) X X

ASTA Global Convention Education Session Intro (5 minutes speaking) X X

Webinar X

Thirty (30) sec. video shared from the main stage at ASTA Global

ConventionX

Proud Partner Program Packages

7

Connect with Your Target Market

Agency Members

>5,500

Largest segment

travel agencies

avg. 3+ employees

sales of $5 mill –

$50 mill

Premium Agency

Members>150

Largest/highest

producing agencies,

annual sales of

$50 mill –

$5 bill+

Small Business

Network

>4,500

Fastest growing

segment, hard to

reach advisors,

$250k- $5 mill

Board of

Directors 16

Reps. from large,

influential agencies,

vast knowledge,

elected by ASTA

members

view roster

Chapter

Presidents Council35-70

Local chapters

leaders, deliver

ASTA’s mission and

message on the local

level

view roster

Corporate Advisory

Council 45

elite group/heads of the

largest travel agencies/TMC,

consortia, franchise

organization, host agencies

view roster

Selecting your

Audience

8

https://www.asta.org/About/boardmem.cfm?navItemNumber=11168

https://www.asta.org/About/chaptpres.cfm?navItemNumber=11167

https://www.asta.org/About/corpadvcouncil.cfm?navItemNumber=11745

Sponsorships of Governing Bodies*

Available only on these dates

MEETING BREAKFAST LUNCH DINNER

ASTA Board of Directors

Feb, May & Aug 2021 $5,500 $6,000 $7,500 $8,500

ASTA Chapter Presidents

May & Aug 2021$5,000 $7,500 $8,500 $9,500

ASTA Corporate Advisory Council

Feb, May & Aug 2021 $5,500* $7,500 $7,000 $9,500

*All of these meetings are closed-door. Sponsorships include brand recognition and speaking time. Inclusions vary.

Groups of

stakeholders

who exercise

decision making

power within ASTA

9

Travel Advisor Magazine

2 Page Spread $13,000

Outside Back Cover $9,125

Inside Front Cover $8,125

Inside Back Cover $8,125

Full Page $6,500

Half Page $3,250

65,000+ Readership

Travel Advisor is a quarterly publication reaching the most influential people in the travel industry. Over

26% of readers report annual sales of more than $4 million and nearly 55% of readers have sales in

excess of $2 million. High pass-along rate!

Featured segments; Travel Talks, Industry Insights; Stay, Sky, Sail, Departures.

Be Part

of the Conversation

10

11

Connect

Daily

Travel Advisor Daily

Members OnlyMembers +

Subscriber Audience

Banner Ad’s (Per Week)

Standard Placement $2,300 $3,300

Premium Placement $2,700 $3,700

Leaderboard $3,700 $4,700

Featured Content (One Issue)

Standard (75 words) $3,000 $4,000

With Box Ad $4,000 $5,000

65,000+ Subscribers

17+% average Open Rate

Travel Advisor Daily is distributed five days a week to over 65,000+ travel professionals and over 10,500 ASTA members around the globe.

Your Communication Plan

DIGITAL ADVERTISING

ASTA.org Box Ad $3,500ASTA.org= 70,000+ unique visitors per month, each visiting an average of 40 pages per visit! Enjoy one month of exposure.

CUSTOM EMAIL BROADCASTS

All Members $5,000

Premium or SBN Members $3,500

Targeted Segment (2,000 Advisor Max) $2,600

Member Advantage Program

Promote your exclusive offers, discounts

and bonus commissions to ASTA advisor

members. $1,500 annually

Cross Channel Branding

Opportunities

12

Education

ASTA Training Center Hosted Course $5,000ASTA’s Training Center is the hub for all our educational courses and products. Host your education course in this Center for one year.

Webinar Introduction $1,500Only have 5 minutes of content to share? No problem! Sponsor an introduction slot in supporting an ASTA educational webinar.

Educational Webinar $3,500Educate ASTA Advisors virtually by hosting a live educational session in our webinar program.

ASTA Webinars…• Are promoted to ASTA’s audience of 85,000+ travel professionals through email

broadcasts, Travel Advisor Daily and social media networks.

• Are posted on ASTA.org for a minimum of one year, resulting in hundreds of additional views. 84% of webinar viewers opt for the replay over live viewing.

• Receive 9% more attendance than the industry average.Educate on

YOURProduct or

Destination

13

Custom Research

14

• Survey Distribution to 10,000 Members

• Summary Report

• Initial Recommendations

All Research Packages Include a Kick-off call with ASTA

• Survey Creation (10 questions)

• Distribution to 10,000 Members

• Summary Report


• 90-Minute Virtual Focus Group with Travel Advisors

• Summary Report


• Survey Creation(25 questions)

• Distribution to Members and/or consumers

• Summary Report


Legislative Day

Park HyattWashington, D.C. May 18 -19, 2021

“If you don’t have a seat at the table, you

are on the menu”

Joining forces and sharing one voice about the industry’s most important issues. ASTA Legislative Day

ADDITIONAL LEGISLATIVE DAY SPONSORSHIPS INVESTMENT

Closing Reception $18,000

Lunch $15,000

Welcome Reception $18,000

Breakfast $12,500

Global Travel Advocate Award $11,000

Refreshment Break $8,500

Grab & Go Station / Thank You Note Station $5,000

Charging Stations $7,000

LEGISLATIVE DAY SPONSORSHIP INVESTMENT

Delegation & Celebratory Closing Dinner $3,650


A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S

E X H I B I T A N D S P O N S O R S H I P G U I D E

About ASTA

ASTA GLOBAL CONVENTION 2021

The American Society of Travel Advisors, ASTA

is the leading global advocate for travel advisors,

the travel industry and the traveling public

ASTA members represent 80 percent of all travel

sold in the United States through the travel

agency distribution channel.

OVERVIEW


1,500+ Attendees

90% - Of attendees rate the trade

show as excellent/great

91% - Of exhibitors are likely to

recommend this event to their peers

and colleagues

94% - Of exhibitors feel

the Convention provides

qualified buyers

VENUE: Hyatt Regency Chicagomake purchasing decisions

for their company

86%

are more likely to do business

with a sponsor because or their

presence at the show

87%


Attendee Experience Level



27%5-30 years in business

27%1-5 years in business

46%30+ years in business

Exhibit and Sponsorship Opportunities


Exh

ibit

Spo

nso

rsh

ip

Mo

de

rn

P

re

se

nt

at

io

n


Booths


Over 1,500 qualified travel advisors!

1:1 Appointment Scheduling Tool

Hours of networking

Support Your Industry

Valuable industry updates & compelling

keynotes throughout Convention

Easy to navigate tools

In-Person Virtual


Booth In-Person$3,900 – $4,900


• 2 Badges

• 1- 8’ x 10’ Pipe and drape booth

• Installation and dismantle

• 6’ draped table, 2 chairs

• ID sign

• Company listing on www.astaglobalconvention.org & Mobile App

• Promotion of giveaways and specials offered in conjunction with ASTA Global Convention

qualified travel advisors!

1,500+


In-person trade show & appointment dates

Aug 24-25

Connect Virtually


In-Person Exhibitor Add-On - $1,500

Non-Exhibitors - $2,000

Can’t make it to ASTA Global Convention or want to enhance your experience?

Participate in our Virtual Trade Show & B2B Appointments Aug 30th & 31st

from the comfort of your home office.


Mo

de

rn

P

re

se

nt

at

io

n

VIRTUAL B2BS

virtual trade show & appointment dates

Aug 30-31


SPONSORSHIPS INVESTMENT INCLUDES

30 Second Commercial$1,500

30 second commercial shared on ASTA

Global Convention Homepage

Virtual Education Session $4,000Pre-recorded 30 minute Education

Session to be shared with Virtual ASTA

Global Convention attendees.

Speaking & Education Opportunities


SPEAKING INVESTMENT

General Session Sponsorship (1 x each avail., 7 min speaking) $27,500

Exclusive General Session Sponsorship $50,500

General Session Speaking (5 avail., 4 min speaking) $16,500

30 Second Online/Website Commercial $1,500

EDUCATION INVESTMENT INCLUDES

Lunch & Learn Session $14,500

60 mins education and lunch. Must provide one (1) raffle prize to be promoted prior to the event and given away during the session. Sponsorship includes lunch for all attendees, two additional Convention badges and one (1) email to all delegates (pre or post event, based on availability).

Education Session Introduction Spot

$4,500Present for 5 minutes at the beginning of an ASTA Education Session and introduce the speaker.

RECOGNITION INVESTMENT

ASTA Service Recognition Award

$15,500

ASTA Travel Advisor of theYear Award

$15,500


Celebratory

Cruise!




Observation Deck, views of Chicago! $10,000 Rebrand this main deck and enjoy pre-event & on-board branding

Topaz Deck, with dance floor! $8,000Rebrand this party deck and enjoy pre-event & on-board branding

Custom Pre-Boarding Photos $12,000 Boarding photos taken as the guests board the ship, sponsors logo included

Champagne Arrival $11,000 Cheers! Champagne & custom logo napkins upon arrival

Dessert Station $7,000 Sweet sponsorship! Custom napkins & signage accompanies the dessert station

Martini Luge $6,000 Your logo in ice! A unique experience and great photos opp. For attendees

Custom Sunglasses $4,500 Provide all attendees with custom logo sunglasses to use on-board and beyond

Departure Gift $3,000 Your custom amenity provided to all attendees upon departure

Wine & Dine Opportunities




All Delegate Welcome Reception $35,000 Online and on-site branding, Five (5) minutes to welcome the group

All Delegate Refreshment Break $13,500 Announcement from the stage & a delegate bag insert!

Independent Advisor Reception $8,000 Host all Independent Advisors for a reception celebrating them!

Verified Travel Advisor (VTA) Reception $5,500 Host all VTA graduates to congratulate them on their achievement!

Young Professionals Society (YPS)

Reception$5,000 Bring YPS members together to connect and mingle with their peers.

Branding

Opportunities


A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R SCustom opportunities are available

Official Mobile App Sponsor - $8,500

Mobile App Sponsor for the Day - $3,500

Mobile App Push Notification - $2,000

General Session Commercial & App Push Notification Bundle - $4,500

Attendee Email Broadcast - $2,500

Badge Lanyard Sponsorship - $3,000

Column Wraps x4 - $7,500

Elevator Clings x4 - $6,000

Floor Clings x3 - $4,500

Welcome Lounge - $20,000

Official Registration & Badge Sponsor - $10,000



Premium Member Lunch

Speaker Sponsorship $15,000Three minutes speaking time and

introduce the keynote speaker. Logo

recognition online and at event

Premium Member

Reception Champagne

Arrival$12,500

Champagne arrival with custom, logo

napkins. Two representatives to

attend the event. Logo recognition

on event website

Premium Member

Reception$10,500

Connect and socialize with this

exclusive group of advisors and

leaders. Complete with Two

representative, Logo recognition

online and at event

Premium Member Lunch $6,500One representative to attend lunch

and network with attendees. Logo

recognition online and at event

ASTA Advocacy Dinner

ASTA Global ConventionA

ugu

st 2

4, P

alm

er

Ho

use

C

hic

ago

, IL M

od

er

n P

re

se

nt

at

io

n

ASTA’s annual black-tie gala celebrating ASTA's influence in shaping the policies affecting the retail travel business. ASTA’s

Advocacy Dinner Spotlights our members’ role in the legislative process and invites attendees to socialize and network with like-minded travel professionals.

SPONSORSHIPS INVESTMENT

Dinner Sponsorship $15,000

Champagne Toast $14,500

Bar Sponsorship Includes Branded 6’ Bar & 3 Branded

Acrylic High Tops

$12,500

Premiere Table Sponsorship $9,500

Table Sponsorship $7,000


S P O N S O R S H I P G U I D E

ASTA Premium Business SummitConnect with Premium Business Summit Attendees with these sponsorships

PREMIUM BUSINESS SUMMIT SPONSORSHIPS INVESTMENT

Presenter (7 min speaking) $16,500

Supporter $11,500

Evening Event Sponsorship $3,750

ASTA Premium Business SummitConnect with Premium Business Summit Attendees with these sponsorships

PREMIUM BUSINESS SUMMIT SPONSORSHIPS INVESTMENT

Evening Event Host Sponsorship $35,000

Welcome Reception $20,500

Networking Lunch $27,000

Networking Breakfast $13,000

Refreshment Break, 30 SecondCommercial & Seat Drop

$10,000

Transportation Sponsorship $10,000

Wi-Fi or Charging Station Sponsorship $8,000

30 Second Commercial & EmailBroadcast

$5,500

Badge Lanyards $3,000

Gathering of travel advisors

that are otherwise HARD TO REACH. Gathering of travel advisors

that are otherwise HARD TO REACH.

E X H I B I T A N D S P O N S O R S H I P G U I D E

Gathering of travel advisors

that are otherwise HARD TO REACH.

ASTA Showcase

The Westin Savannah Harbor Golf Resort & Spa

Savannah, GANovember 15 – 17, 2021

Trade Show INVESTMENT INCLUDES

GOLD EXHIBITOR

$3,400

Everything in Standard Exhibitor Package

PLUS:

• Engagement Sessions

• Two Full Conference Badge*

• Welcome Reception, Networking Events

& Most Meals

STANDARD

EXHIBITOR $2,700

• Trade Show Tabletop Exhibit Space

(6’ Table & 2 Chairs)

• One Full Conference Badge*

• Welcome Reception, Networking Events &

Most Meals

*Additional Badges may be purchased for $399 each.

Education/Presentation OpportunitiesINVESTMENT INCLUDES

ED

UC

ATI

ON

Lunch & Learn Presentation $35,000

Host the entire Conference audience for a 45-minute educational lunch. Presentation will be promoted on the Conference website, in pre-event emails and in on-site printed materials & signage.

Breakfast Presentation $25,000

Host the entire Conference audience for a 45-minute educational breakfast. Presentation will be promoted on the Conference website, in pre-event emails and in on-site printed materials & signage.

Education Workshop $6,500

Host a subset of the Conference audience for a 45-minute educational workshop about your company. Workshop will be promoted on the Conference website, in pre-event emails and in on-site printed materials & signage.

PR

ESEN

TATI

ON

Welcome Reception/Dinner $25,000

Help to provide a warm welcome to NACTA Conference attendees! Sponsorship includes 10 minutes of speaking at reception/dinner and recognition on the Conference website, in pre-event emails and in on-site printed materials & signage.

Closing Reception/Dinner $25,000

Send off the attendees in style by hosting the closing reception or dinner for them. Sponsorship includes 7 minutes of speaking time at reception/dinner and recognition on the Conference website, in pre-event emails and in on-site printed materials & signage.

General Session

Sponsorship $15,000

This is an excellent opportunity to address the entire audience from the main stage. Sponsorship includes 10 minutes of speaking time at General Session and recognition on the Conference website, in pre-event emails and in on-site printed materials & signage.

New Member Reception $9,500Sponsorship includes 4 minutes of speaking time at reception and recognition on the Conference website, in pre-event emails and in on-site printed materials & signage.

Branding OpportunitiesINVESTMENT INCLUDES

Refreshment Break $8,500

Sponsor is invited to give away a gift to each attendee during the coffee break and

provide any branded materials to use during the break (i.e. swizzle sticks, napkins).

Coffee Break Sponsorship will be announced from the main stage!

Transportation Sponsorship

$6,000The official transportation sponsor will ensure all attendees get to and from where they

need to be

Badge Lanyards $3,000 Does not include production fees

Delegate

Conference Bag $3,000

Bag must include the ASTA Logo. Sponsor is responsible for production of the bags and

shipping them to the host hotel in advance of the conference.

Delegate

Conference Bag

Insert

$900

An excellent way to share your brand with all attendees. Sponsor is responsible for

production of the inserts and shipping them to the host hotel in advance of the

conference.

Attendee Email

Broadcast $2,000 Pre or Post

Contact Us

Kelly BigelVice President, Business [email protected] 703.739.6887

Kara Kurutz

Coordinator, Business

Development

[email protected]

703-739-6870

Sarah LittleDirector, Business [email protected] 703.739.6857

mailto:[email protected]

mailto:[email protected]

your connection to the travel advisor market

Documents