travel advisor market

Your Connection to the TRAVEL ADVISOR MARKET

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A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R SEvents Marketing Education & Research

Quick Links:

About ASTAAMERICAN SOCIETY OF TRAVEL ADVISORS

The American Society of Travel Advisors, ASTA is the leading global advocate for travel advisors, the travel industry and the traveling public

ASTA members represent 80 percent of all travel sold in the United States through the travel agency distribution channel.

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Average years of experience

31

In more than 120 countries

14,500+

A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S

American Society of Travel Advisors is the leading global advocate for travel advisors, the travel industry and the traveling public.

The MOST DESIRABLE Audience

ASTA members have, on average, 31 years of experience and include independent contractors, brick-and-mortar agencies, host agencies, consortia, travel management companies and online agencies.

ASTA’s 14,500+ members are domestic and international travel professionals from over 120 countries.

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Advocacy

Industry-WideNetworking

Consumer Awareness

Industry Intelligence

Community

Education

Supplier Network

Business Tools

Marketing

Host Agencies& Consortia


STRONG Together

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Sale

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the BI

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ASTA Members SELL

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ASTA PROUD PARTNER Program

Proud Partners receive enhanced recognition, marketing and exclusive accessibility to data and information. The Proud Partner Program is customized for each partner level.

ASTA Proud Partners form the Proud Partner Committee (PPC). The committee plays a critical role in guiding the Association’s marketing of ASTA and its products to members, the larger advisor community and travelers.

The PPC’s goal is to support ASTA travel advisor members, provide industry education, and identify new and emerging markets of travelproducts to aid member travel agencies in the diversification of business mix.

IncreasedSupport

=IncreasedVisibility

ASTA Proud Partners are the association’s most supportive supplier partners.

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SILVER$40,000 -$50,000

GOLD$51,000 - $70,000

PLATINUM$71,000 - $100,000

EMERALD$101,000 - $130,000

DIAMOND$131,000+

A seat on the Proud Partner Committee X X X X X

Logo recognition in EVERY issue of ASTA Travel Advisor magazine X X X X X

Logo recognition on ASTA.org Proud Partner webpage, linking to your company’s website X X X X X

Logo recognition on every page of ASTA.org X X X X X

Proud Partner floor decal at ASTA Global Convention Trade Show X X X X X

Logo recognition within the 60+ local ASTA Chapters, whenever possible X X X X X

Logo recognition on a large display at all ASTA annual events X X X X X

Logo recognition in EVERY issue of Travel Advisor Daily X X X X

Travel Advisor Daily Banner Ad (one week) X X X

Logo recognition from main stage at all ASTA annual events X X X

ASTA Global Convention Education Session Intro (5 minutes speaking) X X

ASTA Custom Email Broadcast X

Thirty (30) sec. video shared from the main stage at ASTA Global Convention X

2022 PARTNER LEVELS

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CONNECT with Your Target Market

Agency Members

>5,500Largest segment travel agencies

avg. 3+ employees sales of $5 mill –

$50 mill

Premium Agency Members

>150Largest/highest

producing agencies, annual sales of

$50 mill –$5 bill+

Small Business Network

>4,500Fastest growing

segment, hard to reach advisors,

$250k- $5 mill

Board of Directors

16Reps. from large,

influential agencies, vast knowledge, elected

by ASTA members

view roster

Chapter Presidents Council

35-70Local chapters leaders, deliver ASTA’s mission and message on the

local level

view roster

Corporate Advisory Council

45Elite group/heads of the largest

travel agencies/TMC, consortia, franchise

organization, host agencies

view roster

Selecting your

Audience

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https://www.asta.org/About/boardmem.cfm?navItemNumber=11168

https://www.asta.org/About/chaptpres.cfm?navItemNumber=11167

https://www.asta.org/About/corpadvcouncil.cfm?navItemNumber=11745

Sponsorships of GOVERNING BODIES*

Key Audiences

*All of these meetings are closed-door. Sponsorships include brand recognition and speaking time. Inclusions vary.


ASTA Board of Directors

ASTA Chapter

Presidents

ASTA Corporate Advisory Council

Available only on these dates TBD TBD TBD

Meeting $5,500 $5,000 $5,500

Breakfast $6,000 $7,500 $7,500

Lunch $7,500 $8,500 $7,000

Dinner $8,500 $9,500 $9,500

Groups of stakeholders who exercise decision making power

within ASTA

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Travel Advisor MAGAZINE

2 Page Spread $13,000

Outside Back Cover $9,350

Inside Front Cover $8,350

Inside Back Cover $8,350

Full Page $7,000

Half Page $3,750

65,000+ ReadershipTravel Advisor is a quarterly publication reaching the most influential people in the travel industry. Over 26% of readers report annual sales of more than $4 million and nearly 55% of readers have sales in excess of $2 million. High pass-along rate!

Featured segments; Travel Talks, Industry Insights; Stay, Sky, Sail, Departures.

Be Partof the

Conversation

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Travel Advisor DAILYBanner Advertising

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83,000+ Subscribers

19+% average Open Rate

1.6% average Click-Through Rate

Travel Advisor Daily is distributed five days a week to over 65,000+ travel professionals and over 10,500 ASTA members around the globe.

Members Only Members + Subscriber Audience

Banner Ad’s (Per Week)

Standard Placement $2,600 $3,600

Premium Placement $3,100 $4,100

Leaderboard $4,000 $5,500

Featured Content (One Issue)

Standard (75 words) $3,300 $4,300

With Box Ad $4,000 $5,000

ConnectDaily

*Please note: An additional charge of $500 will be applied to deliverables

executed during the month of August.11

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Your COMMUNICATION Plan

Members Only

Custom Email Broadcasts

All Members $5,000

Premium or Small Business Network Members $3,500

Targeted Segment (3,000 Advisor Max) $2,800

Digital Advertising

ASTA.org Box Ad ASTA.org= 70,000+ unique visitors per month, each visiting an average of 40 pages per visit! Enjoy one month of exposure.

$3,500

Member Advantage Program

Promotion of your exclusive offers, discounts and bonus commissions to ASTA advisor members.

$2,600 annually

*Please note: An additional charge of $500 will be applied to deliverables

executed during the month of August.12


EDUCATION

ASTA Training Center Hosted Course $5,000ASTA’s Training Center is the hub for all our educational courses and products. Host your education course in this Center for one year.

Webinar Introduction $2,500Only have 5 minutes of content to share? No problem! Sponsor an introduction slot in supporting an ASTA educational webinar.

Educational Webinar $3,800Educate ASTA Advisors virtually by hosting a live educational session in our webinar program.

ASTA Webinars…• Are promoted to ASTA’s audience of 85,000+ travel professionals through email

broadcasts, Travel Advisor Daily and social media networks.• Are posted on ASTA.org for a minimum of one year, resulting in hundreds of additional

views. 84% of webinar viewers opt for the replay over live viewing.• Receive 9% more attendance than the industry average.

Educ

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*Please note: An additional charge of $500 will be applied to Webinars taking place during the month of August. 13


CUSTOM ResearchSurvey Promotion Custom Survey Extended Custom SurveyIn-Focus

Survey Distribution to 10,000 MembersSummary Report

Initial Recommendations

Survey Creation (10 questions)

Distribution to 10,000 Members

Summary ReportInitial Recommendations

90-Minute Virtual Focus Group with Travel Advisors

Summary ReportInitial Recommendations

Survey Creation(25 questions)

Distribution to Members and/or consumersSummary Report

Initial Recommendations

$5,000 – 3-5 Weeks $15,000 – 4-6 Weeks $18,000 – 4-6 Weeks $28,000 – 6-8 Weeks

All Research Packages Include a Kick-off call with ASTA

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ASTA Global River Cruise ExpoBudapest, Hungary I March 16 – 20, 2022

ASTA Travel Masters at St. AndrewsEdinburgh, Scotland I April4 - 6, 2022

ASTA Legislative DayWashington, DC I June 21 - 22, 2022

ASTA Global ConventionSan Francisco, CA I Aug 24 – 26, 2022

ASTA Premium Business SummitAtlanta, GA I October 24 - 26, 2022

ASTA Destination ShowcaseLos Cabos, Mexico I December TBD, 2022

Connectin 2022

The best way to build lasting connections is through our in-person opportunities

2022 EVENTS

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March 16–20

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Connect with 500 ASTA Advisors! Exhibitor Premiere Placement Registration - $4,400Exhibitor Standard Registration - $3,900 only 20 available!

Includes:• Tabletop Exhibit Space with 3 Stools (4-hours of trade show time over 2

days)• Ability to bring Pop-Up Banner• 1 Expo Badge • Company Directory Listing on ASTA River Cruise Expo Website• 3-hour B2B Session (and appointment scheduling technology pre-expo) • 1-year of ASTA Supplier Membership

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Sponsorship Opportunities INVESTMENT

General Session Speaking (4 minutes) $14,000

45 Minute Education Session with a subset of the audience $12,000

Coffee Break, 60 second video & sponsorship signage $11,000

Pálinka Toast, with 60 second video and custom cocktail napkins $10,000

Closing Dinner Sponsor (limited to 5 sponsors) $6,000

General Session 60 second commercial $4,000

Email Broadcast to all attendees $3,000

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ASTA Travel Masters at St. Andrews

Masters Gold$59,000

Masters Silver$28,000

2* X Sponsor a foursome for two days of golf (April 4 & 5) - Old Course and Castle Course (includes caddy at both Course)

X 5-minutes to address the group

X* Sponsor four Spa guests, one treatment per guest, per day (April 4 & 5) or a second foursome.

X X 4 nights accommodate at the Hotel Fairmont St. Andrews

X X All mealsX X Welcome Reception at the Hotel Fairmont St. Andrews X X Closing Dinner at Glamis Castle

X X One Full Day Tour Per Person - Kingsbarns Distillery, V&A Museum or High Tea at the Hotel Fairmont St. Andrews

X X Airport TransfersX Premiere Logo Recognition on websiteX X Logo recognition on event website

X X Add additional Spa guests to include all non-golf items above ($7,000 per person)

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*Gold Sponsorship includes 2 foursomes OR 1 foursome + four spa guests 20

ASTA Travel Masters at St. Andrews

Glamis Castle Dinner $30,000

Brunch$26,000

Whiskey orChampagne

Toast$15,000

Room Amenity $14,000

Custom Kilt/Sash Rental $12,000

Beverage Cart $8,000

Speaking Time$7,000

Plus 5-minutes to address the group

Plus 5-minutes to address the group

A 2-minute toast during dinner or

welcome attendees back to the hotel with a drink and

custom note

Provide all guests with St. Andrews or Hotel Fairmont St.

Andrews swag, complete with custom

letter

Provide all guests with the option of a custom

Kilt design & fitting (sashes for ladies)

Provide all golfers with two

beverages

5-minutes to address the group

Logo recognition

on event website

Logo recognition

on event website

Logo recognition

on event website

Logo recognition

on event website

Logo recognition

on event website

Logo recognition

on event website

Logo recognition

on event website

Add-

Ons

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ASTA LEGISLATIVE DAY 2022

Hilton Washington National MallWashington, D.C. June 21-22, 2022

“If you don’t have a seat at the

table, you are on the menu”

A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S22

Joining forces and sharing one voice about the industry’s most important issues.

ASTA LEGISLATIVE DAY 2022

ADDITIONAL LEGISLATIVE DAY SPONSORSHIPS INVESTMENT

Welcome Reception $16,000

Closing Dinner $22,000

Networking Lunch $15,000

Breakfast $12,500

Global Travel Advocate Award $11,000

Refreshment Break $8,500

Grab & Go Station / Thank You Note Station $5,000

Charging Stations $7,000

LEGISLATIVE DAY SPONSORSHIP INVESTMENT

Delegation & Celebratory Closing Dinner $3,850


ASTA Global Convention


E X H I B I T A N D S P O N S O R S H I P G U I D E

Global Convention 2022San Francisco | Aug 24–26

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OVERVIEWASTA Global Convention

1,500+ Attendees

90% - Of attendees rate the trade show as excellent/great

91% - Of exhibitors are likely to recommend this event to their peers and colleagues

94% - Of exhibitors feel the Convention provides qualified buyersVenue: HILTON SAN FRANCISCO

make purchasing decisions for their company

86%

are more likely to do business with a sponsor because or their presence at the show

87%


Global Convention 2022San Francisco | Aug 24–26

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Attendee EXPERIENCE LEVEL



27%5-30 years in business

27%1-5 years in business

46%30+ years in business

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EXHIBIT & SPONSORSHIP OpportunitiesASTA Global Convention

Exhi

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BOOTHSASTA Global Convention

Over 1,500 qualified travel advisors!

1:1 Appointment Scheduling Tool

Hours of networking

Support Your Industry

Valuable industry updates & compelling keynotes throughout Convention

Easy to navigate tools

In-Person Virtual


Booth IN-PERSON$4,100 – $5,100


2 Badges

1- 8’ x 10’ Pipe and drape booth

Installation and dismantle

6’ draped table, 2 chairs

ID sign

Company listing on astaglobalconvention.org & Mobile App

Promotion of giveaways and specials offered in conjunction with ASTA Global Convention

qualified travel advisors!

1,500+


In-person trade show & appointment dates

Aug 24-25

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SPEAKING & EDUCATION OpportunitiesASTA Global Convention

SPEAKING INVESTMENT

General Session Sponsorship (1 x each avail., 7 min speaking) $27,500

Exclusive General Session Sponsorship $50,500

General Session Speaking (5 avail., 4 min speaking) $18,500

30 Second Online/Website Commercial $2,000

EDUCATION INVESTMENT INCLUDES

Lunch & Learn Session $15,00060 mins education and lunch. Must provide one (1) raffle prize to be promoted prior to the event and given away during the session. Sponsorship includes lunch for all attendees, two additional Convention badges and one (1) email to all delegates (pre or post event, based on availability).

Education Session Introduction Spot $4,500 Present for 5 minutes at the beginning of an ASTA Education Session

and introduce the speaker.

RECOGNITION INVESTMENT

ASTA Service Recognition Award $17,000

ASTA Travel Advisor of the Year Award $17,000


WINE & DINE Opportunities



SPONSORSHIPS INVESTMENT INCLUDES

All Delegate Welcome Reception $35,000 Online and on-site branding, Five (5) minutes to welcome the group

All Delegate Refreshment Break $13,500 Announcement from the stage & a delegate bag insert!

Independent Advisor Reception $8,000 Host all Independent Advisors for a reception celebrating them!

Verified Travel Advisor (VTA) Reception $5,500 Host all VTA graduates to congratulate them on their achievement!

Young Professionals Society (YPS) Reception $5,000 Bring YPS members together to connect and mingle with their peers.

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BRANDING OpportunitiesASTA Global Convention

A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R SCustom opportunities are available

SPONSORSHIPS INVESTMENT

Welcome Lounge $23,000

Column Wraps x4 OR Elevator Clings (4) $18,000

Branded Stairs $18,000

Official Registration & Badge Sponsor $13,000

Official Mobile App Sponsor $8,500

General Session Commercial & App Push Notification Bundle $4,500

Floor Clings x3 $4,500

Badge Lanyard Sponsorship $4,000

Mobile App Sponsor for the Day $3,500

Mobile App Push Notification $2,000

Attendee Email Broadcast $2,500

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BRANDING OpportunitiesASTA Global Convention

A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R SCustom opportunities are available


Welcome Lounge $23,000

Column Wraps $1,710 each

Elevator Clings $228 each

Official Registration & Badge Sponsor $13,000

Official Mobile App Sponsor $8,500

General Session Commercial & App Push Notification Bundle $4,500

Glass Railing Clings $570 each

Badge Lanyard Sponsorship $4,000

Mobile App Sponsor for the Day $3,500

Mobile App Push Notification $2,000

Attendee Email Broadcast $2,500

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SPONSORSHIPS INVESTMENT INCLUDES

Premium Member Lunch Speaker Sponsorship $15,000

Three minutes speaking time and introduce the keynote speaker. Logo recognition online and at event

Premium Member Reception Champagne Arrival

$13,000

Champagne arrival with custom, logo napkins. Two representatives to attend the event. Logo recognition on event website

Premium Member Reception $10,500

Connect and socialize with this exclusive group of advisors and leaders. Complete with Two representative, Logo recognition online and at event

Premium Member Lunch $6,500One representative to attend lunch and network with attendees. Logo recognition online and at event

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ASTA ADVOCACY Dinner ASTA Global Convention

AUGU

ST 2

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ASTA’s annual black-tie gala celebrating ASTA's influence in shaping the policies affecting the retail travel business. ASTA’s Advocacy Dinner Spotlights our members’ role in the legislative process and invites attendees to socialize and network with like-minded travel professionals.


Dinner Sponsorship $18,000

Bar Sponsorship Includes Branded 6’ Bar & 3 Branded Acrylic High Tops

$15,000

Champagne Toast $14,000

Premiere Table Sponsorship $9,500

Table Sponsorship $7,500A M E R I C A N S O C I E T Y O F T R A V E L A D V I S O R S

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ASTA Chapter Connections at AGC22August 24, 2022 | 3:00 PMCommunity Networking at its Best!

Support the hundreds of volunteer members of ASTA that donate their time to making ASTA’s chapter network a vibrant and exciting place to belong.

This event is designed to connect current and prospective ASTA members with their local ASTA Chapter. Supplier and host agency partners play an integral role in the development and success of ASTA’s chapter network.

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CHAPTER CONNECTIONS SPONSORSHIPS INVESTMENT INCLUDES

Event Sponsor (10 min speaking) $10,000 10 minutes of speaking time, logo recognition, networking table

Host Agency Sponsor –Limited to 10 sponsors $1,500 Logo recognition and networking table

Prize Giveaway N/A Promotion of prize giveaway

PREMIUM BUSINESS SUMMIT SPONSORSHIPS INVESTMENT

Presenter (6 min speaking) $20,250

Supporter $15,500

ASTA PREMIUM Business Summit 2022

Atlanta, GA I October 24 – 26, 2022

Connect with Premium Business Summit Attendees with these sponsorships


Sponsorship now includes logo recognition,

networking, all meals including the unique

Evening Premium Event!

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ASTA PREMIUM Business Summit 2022


PREMIUM BUSINESS SUMMIT SPONSORSHIPS INVESTMENT

Networking Lunch$27,000

Welcome Reception $20,500

Networking Breakfast $13,000

Refreshment Break, 30 SecondCommercial & Seat Drop $10,000

Transportation Sponsorship $10,000

Wi-Fi or Charging Station Sponsorship $8,000

30 Second Commercial & EmailBroadcast $5,500

Badge Lanyards $4,000

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ASTA DESTINATION SHOWCASE SPONSORSHIPS INVESTMENT

Gold• Includes Table-Top Trade Show & 5 Minute Main

Stage Speaking $3,500

Silver• Includes Table-Top Trade Show Only $3,000

ASTA Destination Showcase

Los Cabos, Mexico I December 2022

Connect with ASTA Small BusinessNetwork Members to increase sales!


CONTACT Us

Kelly BigelVice President, Business [email protected] 703.739.6887

Kara KurutzSnr. Coordinator, Business [email protected] 703.739.6870

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mailto:[email protected]

mailto:[email protected]

travel advisor market

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