your connection to the travel agency market
TRANSCRIPT
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Your Connection to the Travel Agency Market
2018 Business Development Guide
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Dear Valued Partner: The American Society of Travel Agents offers you the opportunity to get in front of and influence our 8,000+ industry leaders and travel advisors. Your critical support of ASTA allows us to continue our mission of protecting and defending policy issues that directly impacts the travel industry and keeping the distribution channel healthy. ASTA members are responsible for over 80% of all travel sold in the United States representing over $122 billion in sales every year. We provide you with tremendous value in offering many ways to touch our travel advisors at reasonable cost. We invite you to join us in 2018 and choose to whom and how you deliver your message. Whether to the largest and most influential sellers of travel in the industry through our Corporate Advisory Council, Consortia Advisory Council or Premium Members – or directly to the burgeoning Independent Contractor Channel – ASTA offers you the opportunity to reach every corner of the industry. Through signature events like our annual Global Convention, which will be held in Washington DC to our 2018 Greece Destination Expo we invite you to participate and grow your business. Please take a look at the programs that we have put together in this guide and contact our Business Development Team who can advise you on how best build business and nurture your relationships among travel professionals. Thank you very much for your partnership. Zane Kerby President & CEO
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Meet ASTA’s Business Development Team
Here’s What Our Biggest Fans Have to Say About ASTA
“As ASTA Chairman and President of Safe Harbors Business Travel (corporate TMC), ASTA provides great
value with Advocacy and Consumer Awareness efforts but my company also stresses the importance of
working with ASTA Partners. There is no better time than now to be part of the ASTA family.” Jay M.
Ellenby, ASTA Chairman and President of Safe Harbors Business Travel
“As Chairman of the Signature Board of Directions and ASTA member for 19 years (the last 8 years as
ASTA premium member), I know firsthand the value that ASTA has provided to me, my agency and all of
the Signature Travel Network. The education and advocacy work that ASTA does on behalf of our
industry allows ALL of us to remain strong and relevant. It is more imperative than ever to have a strong
and reliable voice in Washington. ASTA is that voice! ASTA is the only voice our industry has!” Eric
Maryanov, President of All-Travel
“ASTA membership is one of the biggest bangs for the buck you can get. For a modest annual
membership cost, we get advocacy on the federal, state and local level. This year alone ASTA helped
defeat a disastrous, misconceived services tax in Ohio that would have cost Ohio agencies 10’s of
thousands of dollars per year in new taxes. In addition, for our membership, we get an incredible
consumer awareness campaign including qualified customer leads from Travel sense. Dave Hershberger,
President of Prestige Travel Inc.
Kelly Bigel Director
703.739.6887 [email protected]
Bob Duglin Vice President 703.739.6829 [email protected]
Sarah Little Director
703.739.6857 [email protected]
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“WOW! It is tremendous to see both the significant and incremental changes occurring at all levels of
ASTA. Under the leadership of Zane Kerby, the ASTA Board, current Chair Jay Ellenby, former Chair
Roger Block, and with the guiding influence of each ASTA member, now ALL travel industry stakeholders
recognize the need for this strong association, and understand the importance of speaking in a unified
voice. Events like the Capitol Summit, Legislative Day and the Premium Business Summit are unique
face-to-face opportunities to network, solidify business relationships, and serve as a resource for
educating our government officials.
As a network, the message is clear: All can benefit from being a part of ASTA, from privately held leisure
agencies to corporate TMCs, major consortia, IC hosts and cruise platforms, not to mention our Proud
Partners and Supplier Members covering each area of the industry, from the GDS and other technology
partners, to cruise lines, major hotel brands, insurance companies, airlines and many other supplier
businesses. I am proud to be a member of ASTA, and thrilled to be an active leader in our travel
industry.” Jennifer Wilson-Buttigieg, Co-Owner & Co-President, Valerie Wilson Travel
“The independent contractor sector is the fastest growing sector of the travel business. With incentives
for home based agents to join ASTA through their membership at NACTA, the support of large host
agencies encouraging IC's to join and through agents seeing and hearing about ASTA in the travel news
community, ASTA is growing in leaps and bounds.
ASTA suppliers have a great opportunity to get in front of thousands of agents nationally and
internationally. The value you receive by becoming a member can't be under estimated. By presenting
your product at local ASTA meetings, sponsoring webinars or attending one of ASTA's conventions, you'll
" be found" by thousands of agents at a low cost.” Helen Prochilo, Owner, Promal Vacations
PHOTO!!!!!
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Who Is ASTA
Our Mission−ASTA's (American Society of Travel Agents) mission is to facilitate the business of selling travel through effective representation, shared knowledge and the enhancement of professionalism. ASTA −ASTA is the world's largest association of travel professionals. ASTA seeks a retail travel marketplace that is profitable, growing and a rewarding place to work, invest and do business. Founded in 1931 as the American Steamship and Tourist Agents' Association, ASTA and its affiliates now comprise the world's largest and most influential travel trade association with members in 140 countries. As the world's largest travel trade association, our work encompasses every aspect of the travel experience. Having been around for over 86 years, we have been with the industry through ups and downs. Through growth and consolidation. We have continued to adapt to the ever-changing climate by modifying our membership structure to meet the needs of the industry.
ASTA is the nerve center for the travel agency industry
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Targeted Groups within ASTA Membership
ASTA Leadership
ASTA Board of Directors - ASTA is governed by a national Board of Directors elected by the ASTA
Membership. Our board members represent some of the largest, most powerful agencies in the
country and have vast knowledge and insight that make them the perfect candidates to lead our
association.
ASTA Chapter Presidents Council - Chapters deliver ASTA’s mission and message on the local
level. Chapter Presidents are the lifeline to a successful chapter, engaged membership and a
valuable and essential connection to ASTA Board of Directors. Presenting your brand to these
leaders means sharing your brand with thousands of members back in their chapters.
ASTA Corporate Advisory Council (CAC) Members - An elite 45-person group within ASTA comprised of
the heads of the largest travel agency/TMC, consortia, franchise organization, host agency and ASTA
supplier members. The CAC was formed to give a distinct voice to these large entities and to provide a
support system for ASTA’s federal and state advocacy efforts, the foundation of ASTA’s mission. To
participate in this Council, agencies must maintain a Premium Membership with ASTA and have annual
sales of $50 million+ making this group one of the most profitable and successful within our network.
ASTA Premium Member Companies -
Premium Members represent the very largest
and most successful agencies within ASTA. In
order to be a part of the Premium
Membership Program, agencies must
maintain an annual sales volume of $50 million+ or may opt into the program by paying premium
membership dues. Our premium members represent $90 billion in travel sales each year.
ASTA’s Core Membership - Our Core membership makes our grassroots advocacy efforts possible. This
segment of membership represents our brick and mortar, traditional travel agencies with 3+ employees.
They also represent the largest segment of membership with over 4k of our members in this category.
Independent Contractors - The fastest growing segment of ASTA’s membership in recent years. As the
industry continues to transition and change we have found that more agents identify as IC’s. This group
is particularly important for you to connect with as most of them do not have a traditional office and
are, therefore, very hard to reach.
ASTA Young Professionals Society (YPS) - YPS is a place for agents under 40 to network, learn, and grow
in their careers. YPS is where young travel professionals gather to learn about the industry and make
connections with experienced peers who can act as mentors.
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Engagement Opportunities
with the ASTA Community
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Engagement with the ASTA Community We understand that marketing is not one-size-fits-all, there are numerous ways for you to connect with our network of profitable travel professionals. ASTA Supplier Membership - The starting point to develop connections with our community.
Generate New Business
Increase Brand Recognition & Credibility
Maintain an Informed & Educated Team
ASTA Proud Partner Program - Our highest level of recognition for supplier partners and vendors.
Enhanced Exposure
Leadership Role on the Allied Marketing Committee ASTA Marketing Programs - Our marketing programs are a perfect way to increase brand awareness and educate our community without ever leaving your office.
Email Broadcasts
Educational Webinars
ASTA TOP Program
Banner Advertising
E-Newsletter Feature Articles
Print Advertising
Education & Research Sponsorships
ASTA Events - Events are the best way to grow your business. Face-to-face interaction with your
potential clients offers you the opportunity to connect on a personal level.
ASTA Premium Business Summit (PBS) - New York, NY - Mar 2-5, 2018
Open exclusively to ASTA’s Premium members. Attending this invitation-only meeting offers you
the opportunity to share your message and brand with this select audience.
ASTA Destination Expo (ADE) - Athens, Greece - April 14-17, 2018
Taking place in a different international destination annually, this is the only event dedicated to
training outbound U.S. travel agents to become destination specialists.
ASTA Legislative Day (Leg Day) - Washington, DC - May 6-8, 2018
Legislative Day is our annual DC fly-in. A chance for ASTA members to become citizen lobbyist’s.
Attendees meet with their Representatives and Senators to discuss issues important to the
travel agency industry. Sponsors may attend the full day of events.
ASTA Global Convention (AGC) - Washington, DC - Aug 21-23, 2018
With over 1,000, AGC is ASTA’s largest event. Our agent members coming together for THEIR
annual meeting. The content is driven by the current needs of our members and if the perfect
place to build relationships and create memories with YOUR peers.
Sponsors must be an active ASTA Member to exhibit and participate in all ASTA Events & Marketing. Sponsorship
opportunities are exclusively available to exhibiting members. All prices are quoted in USD.
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f
ASTA Membership
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ASTA Supplier Company Membership
Why Should You Join ASTA?
ASTA Membership opens the door to a variety of ways to reach professional, frontline agents, managers,
owners and industry leaders.
To Generate New Business
ASTA Member Directory - You and your entire sales team will receive access to ASTA’s Member
Directory that houses information on our 9,100+ members. Develop a new list of prospects by using the
search functions to narrow in on agents that would be the ideal clients for your products/services.
ASTA Chapters - Our Chapter Network is the backbone of our association. Each of your sales team will
be placed in the local chapter for their geographic territory. This will allow your team to develop new
leads in person at the grassroots level. They will be invited to participate in 4+ local networking events
each year and develop personal relationships with the agents in their community.
To Increase Brand Recognition & Credibility
ASTA Logo - The ASTA logo has been a statement of credibility and stability for over 86 years. While the
look of it has changed over the years, the message behind it has not. One of the most valued benefits of
joining ASTA is the ability to use the ASTA logo on your website, marketing collateral, emails, etc. to
show the agency community that you are not only a credible company to work with but one who
supports their industry and trade association.
Profile on ASTA.org - You and each one of your sales team will receive a customizable profile in the
Member Directory on ASTA.org. This directory is the first place our agency members go when looking for
a new, credible supplier to work with. All you have to do is update the profile with your company’s
information and wait for the leads to come direct to your inbox.
Recognition in ASTA Network - ASTA Network is ASTA’s quarterly print publication that is delivered to
every one of our members and distributed at numerous industry events. It is read religiously by our
members and consistently ranked one of their favorite member benefits. Your company will be
recognized as an ASTA Member Supplier in every single issue that is produced.
To Maintain an Informed & Educated Team
ASTA E-Library - Whether you are a large vendor who has been in business for over 80 years or a startup
with just two employees, ASTA’s E-Library has a resource to save your business time and money. Utilize
our extensive and easy-to-use online library to search hundreds of reference documents, guides, white
papers, business articles, legal documents and other industry resources.
ASTA Industry Research - ASTA has been a reliable source of research for the travel agency industry for
many decades. We collect, collate and analyze data that is not available anywhere else on agency
operations from agency model to revenue sources. Our data can be used to pinpoint agency trends,
compare and contrast agency operations, and develop marketing tactics. You will receive access to
Executive Summaries of our Annual Benchmarking Reports.
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ASTA Communications - In addition to all the information available to you on ASTA.org you and your
team will also be fed information direct from ASTA HQ. Through Member Alerts, Member News, and our
weekly E-Newsletter, Dateline we keep you informed and educated on all the important happenings of
the industry.
Benefits Key
Over the next several sections you will be able to quickly identity the opportunities that best met your
company’s needs.
# of
Minutes
Speaking
# of
Representatives
Communications Branding Networking Education Participant
List
Annual Membership Dues U.S. Based Supplier - $899
International Supplier - $599
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ASTA Proud Partner Program
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ASTA Proud Partner Program ASTA Proud Partners are the Association’s largest supplier partner supporters. Once your marketing
package with ASTA exceeds $30,000 you are automatically enrolled in this exclusive program.
Increased Spend = Increased Visibility
All Proud Partners receive the recognition listed below, however, your level on that recognition is
contingent on you marketing program’s dollar value.
Diamond - $150,000+ annual spend
Emerald - $75,000-$150,000 annual spend
Platinum - $50,000-$75,000 annual spend
Gold- $30,000-$50,000 annual spend
Proud Partner Benefits
Recognition in EVERY issue of ASTA Network and
ASTA’s Worldwide Destination Guide
Recognition on a large display at all ASTA’s
annual meetings
Company logo on every page of ASTA.org as well as
on the Proud Partner webpage on ASTA.org
with a link to their company’s website.
Company logo in ASTA’s weekly E-Newsletter,
Dateline, our most opened communication!
Company logo on PowerPoint presentations
and signage at local chapter events when possible.
Company logo in monthly local chapter
newsletter for 38 ASTA Chapters.
Invitation to participate on the Allied
Marketing Council.
The Allied Marketing Council is made up of ASTA’s key supplier partners; the Allied Marketing Committee plays a critical role in guiding the Association’s marketing of ASTA and its products to members and non-members. The goal of the Allied Marketing Committee is to identify new and emerging markets of travel products to aid member travel agencies in the diversification of business mix.
Large Display at ASTA Events
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Dateline Weekly
ASTAnetwork Magazine
ASTA.org
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Emailing Advertising Educating
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ASTA Communications and Advertising Programs
TOP Program $799 annually
ASTA’s TOP program is used to highlight supplier’s exclusive offers, discounts and bonus commissions to
ASTA agent members. As an ASTA TOP Supplier you will be featured in our quarterly TOP E-Newsletter
that is sent to over 8,000 of our travel agent members every three months. Your company’s offer will be
highlighted along with a short promotional message and link to your website. In addition to
communicating your ASTA offer via the Quarterly TOP E-Newsletter, your company’s special will be
hosted on ASTA.org’s TOP Specials webpage. You will also receive an extra company listing in the TOP
Member Directory and special recognition in Dateline (our weekly Member E-Newsletter) as space
allows throughout the year. Participating in the TOP program is an excellent way to not only share your
message, but to differentiate your company and provide ASTA members with additional value.
Personalized Email Broadcast Sent to Entire ASTA Membership - $6,500
Sent to five ASTA Chapters - $1,800
ASTA Travel Agents are responsible for purchasing and recommending a wide array of products and
services. It is essential for travel agents to be kept up to date so they can provide their clients with the
best travel experience. When you participate in an ASTA email campaign, your message is being shared
with an eager and interested audience.
You must provide ASTA with your email message in html format, including all images and hyperlinks.
ASTA will send the email broadcast on your behalf and can designate that all replies be directed to you.
Personalized Email Broadcasts cannot be used to promote non-ASTA industry events.
There are a limited number of Email Broadcasts available and they are sold on a first-come-first-serve base. Creative is due to
ASTA two weeks in advance. If you are unable to meet this deadline, ASTA will work with you to select a new date. We are
unable to reschedule an Email Broadcast more than one time.
Dateline Weekly E-Newsletter $1,500
The premier source of industry news and information about ASTA initiatives, Dateline is delivered
weekly via e-mail to over 8,500 ASTA members. Your company will be the exclusive sponsor for one
week of ASTA’s Dateline Weekly E-Newsletter. Your company logo, with links to your website and a
promotional message (Maximum of 100 words), will appear prominently. This is an excellent method to
get a message out to our membership via a widely-read newsletter.
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Interactive Webinar Peak (Q1 &Q2) $3,000
Off-Peak (Q3 &Q4) $2,750
A limited number of webinar spots are available to parties interested in travel agent training. Webinars
have ranged from instructions on selling a destination to using a product or demo of a new service or
technology. The webinar may be targeted to only ASTA members or open to the industry. Webinars are
approximately 30-45 minutes and while Webinar attendance varies and cannot be guaranteed ASTA
Webinars have attracted between 50 – 800 attendees!
Webinar price includes:
Coordination and scheduling of webinar
Promotion of webinar to ASTA members- Minimum of 2 Email Broadcasts, 1 feature in Dateline & additional promotions on social media.
$100 Visa Gift Card raffle to further engage audience
Use of ASTA's webinar service including technical support (practice session, etc.)
Moderation of presentation by an ASTA employee
Recording of Webinar and one year hosting of presentation on ASTA.org
The video, a copy of the PowerPoint and additional documents will be made available to ASTA members
on ASTA.org's E-Library. The E-Library is one of the top two webpage’s visited by ASTA members through
the year providing you heightened visibility.
Webinar Introduction $1,000
A Webinar Introduction sponsorship allows you to share your message at the beginning of an ASTA
Webinar. Provide five (5) minutes of content before the main webinar presenter begins. Your
presentation will be included in the recording, which will be available on asta.org for one (1) year.
A limited number of Webinar Introduction opportunities are available, dates determined by ASTA.
Social Media Spotlights
ASTA’s social media channels are continuing to grow. Share a social message with ASTA’s audiences on
Twitter (8,700+ followers) and Facebook (23,500+ followers).
Quarterly Tweet and Facebook Post* $7,000
One post every 3 months on each platform during a 12 month period.
Monthly Tweet and Facebook Posts* $20,000
One post every month on each platform during a 12 month period.
Two Tweets* $1,200
Two Facebook Posts* $2,500
*Specs and Guidelines Dates and timing of posts must be approved by ASTA. Materials must also be sent to ASTA five (5) business days before posting. All posts will begin with [Sponsor Spotlight].
Facebook: Image size must be 1200 px wide x 630 px tall. Include click through link. No more than 300 characters of text.
Twitter: Image size must be 440 px wide x 220 px tall. Include click through link. No more than 140 characters of text which includes URL.
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Advertising ASTA Membership Application $3,500 Excludes customized applications.
ASTA Membership Cards $10,000
ASTA members receive a membership card, which many carry wherever they travel. You will have the
opportunity to place your logo in a prominent position on the back of the ASTA Membership Card. This
sponsorship is available to a maximum of 3 companies and is valid for one year after the agreement is
signed. This sponsorship is a great opportunity for a company who is looking for exposure to the ASTA
international market!
ASTA.org Banner Ad $3,000
ASTA’s primary association website is visited by thousands of
travel agents every day. The website averages over 90,000
unique visitors per month viewing an average of forty pages per
visit to the site. ASTA.org reaches travel agents, domestic and
international suppliers as well as individuals seeking to enter the
travel agent profession.
Pricing based on three months of advertising. Banner Ad cannot be used to
promote non-ASTA industry events. 10% savings when you invest in six or more
months of advertising!
TravelSense.org Banner Ad $2,500
TravelSense.org’s primary visitors are consumers
actively looking for travel assistance. TravelSense.org
receives over 88,000 visitors per month. Over 5,000
travel agents have profiles in this expansive directory
and many of our travel agents are receiving hundreds
to thousands of profile views and travel requests.
Your banner will appear on the home page of the site
running near the most utilized tool – our Find a Travel
Agent Directory.
Pricing based on three months of advertising. 10% savings when
you invest in six or more months of advertising!
TravelSense.org Sponsored Destination Article $2,000
Perfect for destinations, National Tourism Offices and Convention and Visitors Bureaus. We will post and
host a provided article spotlighting your destination to thousands of consumers on ASTA’s popular
consumer website TravelSense.org for one year. Pricing based on one article which will run on the site
for one year.
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Education
ASTA 2018 U.S. Regulatory & Compliance Handbook & Exam Sponsorship $10,000
This handbook explains the major federal statutes and regulations that directly impact travel agents.
This document is the most popular ASTA document available to our members, downloaded by
thousands of agents annually. As Travel Weekly legal columnist Mark Pestronk said, “ASTA's agency
handbook on regulatory compliance is a gold mine of practical guidance that is worth the cost of
membership”.
Course sponsorship includes:
Full page advertisement in pdf Handbook
Logo on front cover of pdf handbook
Logo recognition in banner ad on www.ASTA.org
Logo Recognition or mention in all promotional material or press releases regarding the Handbook/Exam
Logo on Exam landing page on www.ASTA.org
ASTA Ethics Handbook & Exam Sponsorship $10,000
ASTA members pledge themselves to conduct their businesses in accordance with both the letter and
the spirit of the ASTA Code of Ethics. To foster a deeper understanding, our ethics curriculum uses real-
world examples to illustrate the key principals that guide our members’ conduct. Subjects covered in the
course include: agency relationships, general and fiduciary duties, ASTA’s Code of Ethics, legal
compliance, rights and liabilities of travel agents, and ASTA’s dispute resolution and enforcement
procedures.
Course sponsorship includes:
Full page advertisement in pdf Handbook
Logo on front cover of pdf handbook
Logo recognition in banner ad on www.ASTA.org
Logo Recognition or mention in all promotional material or press releases regarding the
Handbook/Exam
Logo on Exam landing page on www.ASTA.org
Any ASTA Course - Full Page Ad in Course Handbook $4,000
ASTA provides a full complement of travel advisor courses. You may place your full page, full color
advertisement in any of the course offering.
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Events
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ASTA Premium Business Summit (PBS)
PBS Recognition $10,000 PBS Sponsorship $15,000
Premium Business Breakfast $13,000 PBS Networking Lunch $20,000 Badge Lanyards- Sold, Enterprise $2,000 - Exclusive opportunity! Sponsor is responsible for the production, production costs, and delivery of lanyards to the host hotel in advance of the event. PBS Seat Drop $2,500 -Limited quantity available! Sponsor is responsible for the production, production costs, and delivery of materials to the host hotel in advance of the event. PBS WiFi Sponsorship $15,000 - Exclusive opportunity! Branding pre-event, on event website and on signage at event. Sponsor is invited to create a custom name for the WiFi, which all attendees will use to access WiFi.
New York, NY
March 4-5, 2018
Westin Times Square
PBS is exclusively open to ASTA’s Premium members. Attending this invitation-only meeting offers you the opportunity to share your message and brand with this select audience.
Audience:
ASTA Premium Member Agency
Owners & Managers
Features:
Business Management
Educational Content, High-Level
Discussions with Industry
Thought Leaders, 1:1 Networking
Events, VIP Keynote Speakers,
Supplier Product Presentation
Opportunities.
Sub-Meetings at PBS:
ASTA Board of Directors Meeting ASTA Corporate Advisory Council Meeting ASTA Chapter Presidents Council
Meeting
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ASTA Board of Directors Meeting & Meals March 3, 2018
ASTA Corporate Advisory Council Meeting & Meals
Premium Business Summit Evening Event Sponsorship - Business Meets Broadway! $3,500 ASTA Premium Business Summit takes to the stage! Raise the curtain on an evening of entertainment, networking and fun. As the official Premium Business Summit evening event, all attendees and sponsors will enjoy a Pre & Post-Theater Reception along with Tony award winning musical Kinky Boots. Each sponsor will receive two tickets to the play, branding on the website, in pre-event emails, and at the Post-Theater Reception. All sponsors are encouraged to showcase products by including an item in the popular ASTAPAC Silent Auction.
ASTA Premium Business Summit Dinner Sponsor $20,000
Premium Business Summit Dinner $25,000 Speaker Sponsor
ASTA Board Meeting Sponsorship $6,000 Meet and greet the Board members as they enter their meeting
ASTA Board Meal Sponsorship Breakfast - $4,000
Lunch - $5,500
Dinner- $7,500
Recognition Sponsorship $5,000 Meet and greet the CAC members as they enter the meeting.
CAC Lunch $9,500
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ASTA Destination Expo (ADE)
Full Booth Exhibit
Before/On Dec 1 - $1,899
After Dec 1 - $2,199 The Full Booth Exhibit includes a full booth for you to exhibit during the trade show. The trade show will be open to U.S. buyers Sunday, April 15th from 2:45PM to 5:30PM and Monday, April 16th from 1:00PM to 3:45PM. Includes:
1-Year ASTA Supplier Membership
3x2 Meter Booth with Basic Decor Package
1 Expo Badge that grants full admission to the Expo events per program*
Company Listing Online & in Printed Program
1/4-page advertisement in the ASTA/fedHATTA Expo magazine
$499 to add on B2B Round Table Sessions to your booth
B2B Round Table Sessions
Before/On Dec 1 - $1,299
After Dec 1 - $1,499 The B2B Round Table Sessions offer you an opportunity to present to small groups of U.S. buyers about your company's products and services. The B2B Round Table Sessions will take place Monday, April 16th from 09:30AM to 12:45PM. Includes:
1-Year ASTA Supplier Membership
Participation in the B2B Round Table Sessions
1 Expo Badge that grants full admission to the Expo events per program*
Company Listing Online & in Printed Program
1/4-page advertisement in the ASTA/fedHATTA Expo magazine
Athens, Greece
April 14-17, 2018
Hilton Athens
ASTA Destination Expo (ADE) takes place in a different international destination annually and is the only event dedicated to training outbound U.S. travel agents to become destination specialists.
Audience:
U.S. & Internationally Based,
Leisure Focused Travel Agents
Features:
Educational Destination Training
Sessions, Trade Show, Supplier
Product Presentation
Opportunities, Networking
Events and Hands-On,
Experiential Destination Training
in Region.
Sub-Meetings at ADE:
ASTA Board of Directors Meeting
Sponsorship opportunities are exclusively available to registered suppliers. All suppliers must be active ASTA Supplier Members to participate in the Expo.
*Companies may purchase additional badges for $349 each.
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ADE Networking Event Sponsorship Opportunities
ADE Presentation Opportunities General Session Sponsorship $25,000 w/Attendee Email Broadcast Host the Opening or Closing General Session – the only opportunity to address all delegates. Ten VIP seats for your registered company representatives and/or key customer attendees.
General Session Commercial & $4,000 Delegate Bag Insert Limited quantity available! Air a 60 second commercial and provide one insert in the Delegate Bag (a $750 value). Educational Session Intro Spot $2,000 - Limited quantity available! Address the audience of one of ASTA’s educational sessions at AGC. You will have the opportunity to present for 5-minutes at the beginning of the session and introduce the speaker.
ADE Educational Engagement Educational Presentations $4,000 45 minute private educational setting - limited quantity available. Sponsors must include one raffle prize to be promoted prior to the event and given away during their session.
ADE Marketing/Branding Opportunities ADE Attendee Amenity Sponsorship $1,500 Provide a gift for all attendees to receive either at the ADE Registration Desk or placed at each setting during a meal. Room delivery is an additional $12 per attendee. Sponsor is responsible for the production, production costs, and delivery of amenity to the host hotel in advance of the convention.
ADE Seat Back Sponsorship $3,000 Provide branded seat backs to designate our reserved for either Premium Members, Board of Directors or Chapter Presidents. Two VIP seats for your company representative to sit with the selected members during the general session.
ADE Refreshment Break, Announcement & Delegate Bag Insert $3,500 Sponsor will be thanked from the stage just prior to the refreshment break and is able to provide an insert in the Delegate Bag (a $750 value).
ADE Tradeshow Lunch $25,000 A premiere placement double booth. Sponsor’s booth will serve as the collection place for all attendee “passports” driving additional traffic to your way.
ADE Welcome Cocktail $6,000
ADE Welcome Event- Sold $25,000
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Delegate Bags $2,500 - Exclusive opportunity! Sponsor may decorate the bag, however, the ASTA logo must be displayed. Sponsorship includes a bag insert at no additional cost. Sponsor is responsible for the production, production costs, and delivery of bags & insert to the host hotel in advance.
ADE Seat Back Sponsorship $3,000 Provide branded seat backs to designate our reserved for either Premium Members, Board of Directors or Chapter Presidents. Two VIP seats for your company representative to sit with the selected members during the general session.
ASTA ADE Registration Area $3,000 w/Delegate Bag Insert Registration Area branding and one insert in the Delegate Bag (a $750 value).
Delegate Bag Inserts $750 Sponsor is responsible for the production, production costs, and delivery of inserts to the host hotel in advance of the expo.
ADE Seat Drop $2,500 -Limited quantity available! Sponsor is responsible for the production, production costs, and delivery of seat drop gift to the host hotel in advance of the Expo.
Badge Lanyards $2,000 - Exclusive opportunity! Sponsor is responsible for the production, production costs, and delivery of lanyards to the host hotel in advance of the Expo.
ADE Communication Opportunities
Email Broadcast to Attendees & Upgraded Listing in Event Program $1,500 Cost is per email.
In-Country Expo An opportunity for agents to meet unique
local suppliers and establish relationships to
help customize your clients’ vacation.
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ASTA Legislative Day ASTA Legislative Day Sponsor $4,500 Badge Lanyards $2,000 Congressional Welcome Reception $6,000 Legislative Day Closing Reception Sold- Virtuoso $10,000 Global Travel Advocate Award Sponsorship $15,000 ASTA’s annual Global Travel Advocate Award goes to the Member(s) of Congress who have gone above and beyond in their support for the travel agency community. This premiere sponsorship is involved in the awarding process, introduces the selected official and presents the award to the recipient(s) during the Congressional Dinner. Legislative Day Breakfast $6,500 Leg. Day Refreshment Break, Announcement $5,500 & Seat Drop
Sponsor will be thanked by the emcee from the stage just prior to the refreshment break and is able to provide a seat drop during the legislative training session (a $2,500 value). Legislative Day Lunch $9,500
Transportation Sponsorship $2,000 Present a 30 second commercial during Legislative Day training session Congressional Directory Back Cover Advertisement & Power Point Recognition $5,000 Internal Advertisement & Power Point Recognition $2,500
Washington, DC
May 6-8, 2018
Capital Hilton
Legislative Day is our annual DC fly-in. A chance for ASTA members to become citizen lobbyists. Attendees meet with their Representatives and Senators on Capitol Hill to discuss issues important to the travel agency industry. Sponsors may attend the full day of events.
Audience:
U.S. Based, Leisure & Corporate
Focused Travel Agency Owners &
Managers
Features:
Government Affairs Educational
Sessions, Sponsored Speaking
Opportunities, Networking
Events with Agents and
Government Officials.
Sub-Meetings at Leg Day:
Board of Directors
Corporate Advisory Committee
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ASTA Board of Directors & Corporate Advisory Council Meetings May 6, 2018
ASTA Board Meeting Sponsorship $6,000 Corporate Advisory Council $5,000 Meeting Recognition Sponsorship
ASTA Board Meal Sponsorship Breakfast - $4,000
Lunch - $5,500
Dinner- $7,500
Only Advocates This event includes the most active ASTA advocates
and an opportunity to work with travel advisor in a
different capacity. Washington, DC, May 2-3, 2018
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ASTA Global Convention
Exhibit
Price Per 8’ x 10’ Booth
Premier - $4,400
Corner - $4,000
Standard - $3,400
Included in Each 8’ x 10’ booth Purchase:
Installation/Removal, Pipe and Drape (8' back wall; 3'
side rails), 6' Draped Table, 2 Chairs, 1 Wastebasket, 1 ID
Sign
Company listing on www.astaglobalconvention.org
Company listing in the Official Program of Events
Promotion of giveaways and specials offered in
conjunction with AGC
Access to additional sponsorship and marketing
opportunities
Additional badges can be purchased for $399 each.
Sponsorship opportunities are exclusively available to exhibiting
members. Exhibitors and Sponsors must be an active ASTA
Supplier Member to participate in all event and sponsorship
opportunities.
Washington, DC
Aug 21-23, 2018
Washington Hilton
AGC is ASTA’s largest annual
event with over 1,000 of our
agent members coming
together for THEIR annual
meeting. The content is
driven by the current needs
of our members and if the
perfect place to build
relationships and create
memories with YOUR
industry peers.
Audience:
A cross-section of all our member
categories. U.S. & International, Leisure &
Corporate, Owners, Managers, Frontline
Agents & IC’s, all in one place.
Features:
General Sessions, Trade Show, 1:1
Appointments, Supplier Product
Presentation Opportunities, Networking
Events, Global Travel Exchange, Black Tie
Gala,
Sub-Meetings at AGC:
ASTA Board of Directors Meeting
ASTA Corporate Advisory Council Meeting
ASTA Premium Members Meeting
ASTA Allied Marketing Committee
Meeting
ASTA Board of Directors Meeting
ASTA Corporate Advisory Council Meeting
ASTA Premium Members Meeting
ASTA Allied Marketing Committee
Meeting
ASTA Chapter Presidents Council Meeting
ASTA YPS Event
ASTA Advocacy Dinner
84% of ASTA agent attendees are “more likely to do business with a sponsor of AGC especially because of
their presence and speaking at the event” ASTA Global Convention 2017 Post-Event Survey
Page | 29
AGC Diamond Sponsor- Category Exclusive! $70,000
(Package is valued at $115,000)
Platinum Level ASTA Proud Partner Status (See pg. 15)
Tradeshow Booth x2, upgrade to corner or premiere placement
Company logo included on all printed materials and emails
Six months of banner advertising on ASTA.org
Logo recognition on ASTA AGC home page
Logo recognition on individual signage
20 VIP seats at General Session for your registered company representatives and/or key
customers
One banner display in a high traffic area
Sponsor spotlight interview in Official Conference Program of Events
Participation in a panel or education session
Full page advertisement in Official Conference Program of Events
Insert in delegate bags
One Question in both the pre-and post-conference delegate survey
AGC Platinum Sponsor- Category Exclusive! $55,000
(Package is valued at $95,000)
Platinum Level ASTA Proud Partner Status (See pg. 7)
Tradeshow Booth x2 (upgrade to end cap and premiere placement)
Company logo included on all printed materials and emails
Three months of banner advertising on ASTA.org
Logo recognition on ASTA AGC home page
Logo recognition on individual signage
20 VIP seating at General Session for your registered company representatives and/or key
customers in attendance
Full page advertisement in Official Conference Program of Events
Insert in delegate bags
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Brand Experience Row @ ASTA Global Convention
An extension of the ASTA Global Convention Tradeshow, Brand Experience Row is made up of five
unique spaces available to showcase your company’s brand, educate and entertain attendees. Ranging
in size, these private spaces are completely customizable and are available during exclusive Tradeshow
Preview hours and beyond. Only Five Experience Rooms available.
Enliven $30,000 1,100+ sq. ft. Includes all of the Inspire Room benefits plus:
One Advocacy Table
In-room Morning or Afternoon Break (includes light snacks for 30) Inspire $24,000
550+ sq. ft.
One hour of exclusive Tradeshow Preview hours (priceless, otherwise unavailable)
Five carpet decals leading agents to you room
Custom sign inviting attendees into your room
Delegate Bag Insert
Announcement from the main stage
Announcement during the tradeshow, from the tradeshow floor
One custom Email Broadcast to attendees inviting them to visit your room
One post-AGC Email Broadcast to all attendees
Your choice of one of the following engagement opportunities: o Branding on all collateral and emails for the Premium Member Meeting – OR- o A Company Representative to attend meet & greet CAC attendees as they enter their
meeting –OR- o A Company Representative to attend and speak to the CPC during their meeting (five
minutes of speaking time). Suggested for ASTA Supplier members interested in:
Standing out In-person education opportunities One-on-one time with ASTA agents Showcasing the uniqueness of your destination Connecting directly with ASTA members in a more intimate setting
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Booth-side breaks, driving traffic to you at the Trade Show Serves 50 attendees
Savory Snack Break - Complete with assorted mustards and unique salts, these soft, twisted pretzels hit the spot…and carbs don’t count on the trade show floor!
$1,550
Margarita Madness - Either day of the trade show, this refreshing thirst
quencher makes any booth a fiesta!
$1,850
Drink Your Fruits and Vegetables- Whoever said that healthy can’t taste great never drank these smoothies!
$2,850
Everything but the Ice Cream Truck- Cool off with assorted milkshakes and frozen fruit bars.
$2,000
Caught with Your Hand in the Cookie Jar! - Novelty meets nostalgia with these homemade, assorted cookies…self-control not included.
$1,000
Champagne Campaign - Cheers to ASTA Global Convention! Share a toast and some bubbles with trade show attendees.
$3,500
Fancy a Spot of Tea? - Assorted teas and tea sandwiches make this break both dignified and delicious!
$5,000
Exclusive AGC Welcome Lounge Sponsorship $11,500 2 Sectionals, 2 Glass Coffee Tables, 4 Chairs and 12 Branded Accent Pillows in the group arrival foyer! Recognized as an AGC Event Sponsor
AGC General Session VIP Seating $4,700 1 Sofa, 2 Chairs, 1 Ottoman, 1 Branded Coffee Table, 2 End Tables and 4 Branded Pillows.
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AGC Presentation Opportunities
AGC Trade Show Refreshment Break & Announcement $20,000 Host a refreshment break for all delegates on the Tradeshow floor. Be involved in the F&B selection process so that your break is creative, delicious and relevant to your business! You’ll receive three announcements promoting the Refreshment Break and your company’s sponsorship (one from the main stage and two from the Tradeshow floor). Your booth will be placed next to the refreshment break and one food station will be place in/directly beside your booth, driving traffic your way. Young Professionals Society (YPS) Event $3,000 YPS is a place for agents under 40 years old to network, learn and grow in their careers. This exclusive YPS event at AGC is one of the few opportunities throughout the year that YPS members engage in person.
AGC Refreshment Break, $6,500 Announcement & Delegate Bag Insert Sponsor will be thanked by the emcee from the stage just prior to the refreshment break One insert in the Delegate Bag (a $750 value).
Global Travel Exchange $8,000 General Session @ AGC
Welcome Reception Sponsorship $35,000
General Session Sponsorship $27,000 w/Attendee Email Broadcast– Opening or Closing
10 VIP seats for your registered company
representatives and/or key customer attendees.
General Session Commercial $4,500 & Delegate Bag Insert - Limited quantity available! Air a 60 second commercial during a general session event. One insert in the Delegate Bag (a $750 value).
General Session PowerPoint $3,500 Feature & Delegate Bag Insert - Limited quantity available!
Feature a slide during our entry PowerPoint to General Session. Your slide will be featured a minimum of 5 times while the attendees enter General Session and find their seats. One insert in the Delegate Bag (a $750 value).
ASTA Extra Mile Award Sponsor $15,000
-Sold, Enterprise
The Extra Mile Award is given to a travel agent who has
gone the extra mile in the last 12 months to provide
exceptional service for a client in a new and creative
way that goes above and beyond the normal course of
business. Present the award to the winner, from the
main stage, along with ASTA representative. One
Delegate Bag Insert at no additional cost.
ASTA Service Recognition Awards $15,000
SOLD- AIG/Travel Guard Help us to highlight and honor those ASTA members
who have been loyal members throughout the
years. 20 VIP seating for registered company
representatives and key customer attendees
Transportation Sponsorship $30,000 Provide transportation for all aspects of the ASTA Global Convention. Receive one Premiere Placement Booth or One Advocacy Dinner Table to attend ASTA Global Convention. Present a 30 second commercial during a General Session.
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AGC Educational Engagement Lunch & Learn Education Sessions $7,950 - Limited quantity available! Host an educational lunch to present your content to a subset of the AGC audience in a 60-minute private setting. Lunch & Learn sponsors must include one raffle prize to be promoted prior to the event and given away during their session. Educational Sessions $6,000 - Limited quantity available!
Host an educational session to a subset of the AGC audience in a 45-minute private setting. Educational Presentation sponsors must include one raffle prize to be promoted prior to the event and given away during their session. Educational Session Intro Spot $2,000 - Limited quantity available! Address the audience of one of ASTA’s educational sessions at AGC. You will have the opportunity to present for 5-minutes at the beginning of the session and introduce the speaker.
AGC Communication Opportunities Email Broadcast to Attendees & Upgraded Listing in Event Program $2,000
Cost is per email.
AGC Marketing/Branding Opportunities
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Delegate Bags $2,000 Sponsor may decorate the bag however they would like but the ASTA logo must be displayed. Sponsor is responsible for the production, production costs, and delivery of bags (and insert) to the host hotel in advance of the Convention. One bag insert at no additional cost.
Official Mobile App Sponsor $8,500 As sponsor of our official AGC mobile app you receive the following recognition: Banner recognition throughout the app (main welcome screen, agenda pages, speaker pages) Full page, color advertisement inside the Program of Events.
Delegate Bag Inserts $750 Sponsor is responsible for the production, production costs, and delivery of inserts to the host hotel in advance of the event.
AGC Seat Drop Sponsorship $2,500 - Limited quantity available! Sponsor is responsible for the production, production costs, and delivery of seat drop gift to the host hotel in advance of the Expo. AGC Attendee Amenity Sponsorship $2,000 Provide a gift for all attendees to receive either at the AGC Registration Desk or placed at each setting during a meal. Room delivery is an additional $12 per attendee. Sponsor is responsible for the production, production costs, and delivery of amenity to the host hotel in advance of the convention. AGC Registration Area w/ $3,500 Delegate Bag Insert Custom Tradeshow Floor Decals $1,500 Five custom decals.
AGC Badge Lanyards Sold- Allianz $2,000 -Exclusive opportunity! Sponsor is responsible for the production, production costs, and delivery of lanyards to the host hotel in advance of the convention. AGC Seat Back Sponsorship $4,000 Two VIP seats for your company representatives to sit with the selected members during the general session. Two opportunities available; 1. Premium Members Sold- Allianz 2. Board of Directors and Chapter Presidents.
Custom Gobo $3,000
Program of Events:
Program Sponsor $10,000 Receive logo placement on front cover and advertisement on the entire inside front cover.
Outside Back Cover Ad $6,000 Full page, color advertisement on entire outside back cover.
Internal Ad, Full page $4,000 Full page, color advertisement inside the Program of Events.
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ASTA Board of Directors Meeting & Meals Supplier may only attend the meal function they have sponsored.
ASTA Premium Member & Corporate Advisory Council Meetings
ASTA Chapter Presidents Council Meeting
Revolving Door $5,500 -SOLD- CAREY INTL. Terrace Level 3 middle panels
Specs- Lobby: 38” wide x 88” tall Terrace: 45” wide x 88” tall
Elevator Cling $5,000 Lobby to Terrace Level Two (2) Elevators Specs- 47.75” wide x 82.5” tall
Floor Cling/Decal $1,800 In front of door, welcoming attendees
Column Wrap $12,600 Concourse Level Six (6) Columns
Dual Screen Signage $5,000 Terrace Level Portrait orientation (vertical) Timed rotation w/ events listing Specs- JPEG: 1000 x 1483 pixels PPT or PDF: 11” wide x 16” high
TV “Dark” Channel $4,000 Video file on DVD; set to loop. One (1) channel visible on all 1,070 guest rooms.
ASTA Board Meeting Sponsorship $6,000
ASTA Board Meal Sponsorship Breakfast - $4,000
Lunch - $5,500
Dinner- SOLD- The Ritz-
Carlton, Tysons Corner $7,500
Premium Member Lunch $15,000 Speaker Sponsorship
Premium Meeting Sponsorship $5,500
Premium Member Reception $10,000
Corporate Advisory Council $5,000 Meeting Recognition Sponsorship
Corporate Advisory Council Lunch $6,500
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ASTA Advocacy Dinner
ASTA's Advocacy Dinner celebrates ASTA's influence in shaping the policies affecting the retail travel business. This annual black-tie event is a chance for ASTA to spotlight its role in the legislative process and for attendees to socialize and network with like-minded travel professionals.
Chapter President Council $5,000 (CPC) Meeting Sponsorship
ASTA Chapter President Meal Sponsorship Breakfast - $3,000
Lunch - $4,500
Dinner- $6,000
Advocacy Dinner $10,000 Entertainment Sponsorship SOLD, ROYAL CARRIBEAN
Advocacy Dinner Table $6,500
Advocacy Dinner Sponsorship $20,000
Advocacy Dinner Table $8,500 Premiere Placement – Only six available
38 ASTA Chapters and
growing
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Advocacy Dinner Enhancements:
2 Branded 6’ Bar and 6 Branded $9,000 Acrylic High Tops
Upgrade your Advocacy Dinner Table $2,600 with 10 Branded Ghost Chairs
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ASTA Young Professional Society (YPS)
YPS Retreat $2,000 ASTA’s Young Professional Society member retreats are once a year. 20-40 YPS members travel to a host destination for a multi-day retreat for intense networking, education, and career development. YPS Webinars $1,000 Produce and share a (30 minute) webinar with the YPS audience. Sponsor will receive promotion pre and post webinar in both the YPS Newsletter and the YPS Facebook page, targeting the 350+ YPS members. YPS Podcasts YPS Podcasts are 20-30 minutes of YPS generated content and the sponsor may speak for five minutes at the beginning of the podcast or may be a panelist on the podcast YPS Membership Application Sponsorship $2,000
YPS is a place for agents
under 40 years old to
network, learn and grow in
their careers.
YPS is where new young
travel professionals gather
to learn about the industry
and make connections with
experienced peers who can
act as mentors. Partnering
with YPS is an investment
in the future of our
industry.
ASTA travel agents under
the age of 40 that are eager
to learn about new
products to sell!
+ Hosting Costs
$1,000
$900