you have got 3 seconds left
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The dos's and dont'sTRANSCRIPT
Your WEB site as part of marketing or:
„You have got three seconds left“
Werner Willeke http://www.e-projects4development.de
http://eprojects4development.wordpress.com
Organisational things
•a WEB site is like ... a new department !!
Werner Willeke
Your new department
• WEB sites are work, work, and troubleso
• If you don‘t want to invest time, nerves and money ...
Werner Willeke
A WEB Site is never „ready“
• A WEB site needs ALWAYS updates
Werner Willeke
A WEB Site is NOT free of charge
• It costs working hours
• Server space
• Equipment
• ... in other words money !!!
Werner Willeke
Pe o p l e w h o w i l l
r e a d yo u r W E B s i t e
Werner Willeke
Who is your reader / customer ? sampel: school
Future students
Parents
Employers
Local administration
Ministry of Education
Werner Willeke
Who is your reader / customer ?
Foreign language pages (??)
Minimum your mothertongue AND English if you are in international business
What‘s their language? Young audience
Werner Willeke
Who is your competitor?
• The competitor next door
• Other companies
• So you will have to be different
Werner Willeke
WEB Site as part of your company
• Corporate identity
• WEB site
• Business cards
• Letter paper
• All has to have the same outfit !!!
Werner Willeke
Don‘t annoy your customer
• Don‘t steal his time
• You are in business
• Behave accordingly
• No „whistles and bells“
• Reduce the site to necessary information
Werner Willeke
Don‘t hide yourself
• Advertise your site
• Letter head
• Business card
• Search engines
• Press releases
Werner Willeke
Have a brand !!!
• Domaine name as part of your brand
• Therefore: No XYZ.com
• www.e-projects4development.de
• No hosting on a free of charge provider
Werner Willeke
If possible ... make a „present“
• People like „presents“, so offer things free of charge
• Newsletter
• Additional blog
• Download page
• Registration formsWerner Willeke
What to do ?
• Guide your visitor (Navigation)
• Implement a search function
• Sitemap
• Bread crump
• „Help“-function
Werner Willeke
WEB resources
• Look at otherWEB sites
• Use them as design samples
• http://www.killersites.com
Werner Willeke
URL-endings
• COM - commercial
• GOV - Government
• ORG - Mainly NGOs
• MIL - Military
• TV - Television broadcasting sites
• EDU - Educational
Werner Willeke
URL-endings
• Country specific endings
• UA - Ukraine - http://www.kmu.gov.ua/
• RU - Russia - http://www.yandex.ru
• DE - Germany - http://www.bundeskanzlerin.de
• EU - European Union - http://europa.eu
Werner Willeke
WEB site generations
Static WEB Sites
DynamicWEB Site (JavaScript, Flash)
Database driven WEB sites (CMS)
Werner Willeke
Don‘t think to much in technical dimensions
Think „the message“ - what is your story?
Take regularly care for yoursite and update it
W3C compatibility (do not exclude anybody)
Use a CMS based system
Some advice
Werner Willeke