First-ClassU.S. Postage

PAID XM Satellite Radio

Mr. John Q. Sample123 Anywhere StreetAnywhere, USA 00000-0000

1500 ECKiNGTON PLACE NE WASHiNGTON, DC 20002-2194

The next generation of radio is here.

Get into XM Satellite Radio. Get back 25 bucks.

National Launch Brochure6x9 OE Cover

Address Side

www.xmradio.com

1500 Eckington Place Washington, DC 20002-2194 Dear Sample A. Sample,

If you’re a music lover, or a talk radio devotee, or a news junkie, or a comedy fan, or all of the above,then you are in the right place at the right time. XM Satellite Radio is about to bring you 100 channels of amazing radio, beamed directly to your car and your home, all in pure digital-quality sound. It’s a completely new way to listen to radio. And it’s happening now.

You’ll never listen to radio the same way again.

Our on-air talent live and breathe their music. They’ll play those brilliant b-sides, the rare live performancesyou’ve been searching for—getting you deeper into your music than you’ve ever been. There are XMchannels devoted every kind of Rock, every kind of Jazz, the Classical, Hip-Hop, Country, Latin, Pop,Dance. You name it, you’ll find it on XM.

And that’s just the music. XM also gives you channels devoted to your favorite sports, news from everycorner of the world, hysterical comedy channels, and talk radio covering every subject under the sun,and then some.

Get 25 bucks when you join XM.

With XM radio, you get a whole new world for just $9.99 a month. And now when you join, you’ll get $25.To get XM, visit your local electronics retailer and check out the great XM radios, or just visit the futureof radio at www.xmradio.com.

Sincerely,

The XM Radio Team

Sample A. Sample Address Address City, State Zip Barcode

Letter

NO POSTAGENECESSARY

IF MAILEDIN THE

UNITED STATES

BUSINESS REPLY MAILPOSTAGE WILL BE PAID BY ADDRESSEE

FIRST-CLASS MAIL PERMIT NO. 713 SANTA MONICA, CA

XM SATELLITE RADIOPO BOX 1998SANTA MONICA CA 90406-9814

BRE

Reply device

Get in on 100 channels. Cash in on 25 bucks.Activate XM service by December 17, 2001 and get $25. See below for terms and conditions. Visit your local electronicsstore to pick out your XM system. Then, just follow the steps below to get your $25.

All programming subject to change. ©2001 XM Satellite Radio Inc. All rights reserved. The XM name and related logos are trademarks of XM Satellite Radio Inc. All other trademarks are the property of their respective owners.

Hardware and subscription sold separately. XM receiver/installation costs and other fees and taxes, including a one-time activation fee of $14.99, are not included in the subscription fee. Pricing is consumer only. All fees subjectto change. Subscriptions subject to the Customer Agreement included with your XM Welcome Kit and available upon request. You must be at least 18 years old to subscribe to XM and qualify for this offer. This exclusive offer cannotbe combined with other offers. Limit one per household. Offer expires 12/17/01.

John Q. Sample12345 Any Street Any Town, CA 90000-0000

Enough reading. It’s time to start listening. You can experience XM Satellite Radio at most major consumer electronics stores right now. To find the closest one in your Zip code, just go to xmradio.com.

Expect to receive your check in 4-6 weeks. PROMO CODE PRINTED HERE

1. Write your Radio ID here.

2. Activate your XM Service by calling 800-852-9696.

3. Write your email address here (not required).

4. Please correct any address information below.(Fold, moisten, seal and send this card.)