www.20dbs.com @20dbs social media spending is expected to increase from $716m in 2008 to $3.1b in...

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www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

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Page 1: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR.

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Page 2: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

That 34% CAGR means Social Media spending is growing faster than any other interactive marketing category

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Page 3: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

86% of Marketers plan to increase Social Media budgets in 2010 and 13% are planning to keep the same level of budget

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Page 4: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Pepsi dropped TV advertising for the 2010 Super Bowl. Instead, they're investing in a $20M Social Media campaign. (After 23 years of Super Bowl ads!)

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Page 5: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Best Buy has over 2,500 employees helping customers on Twitter as part of the Twelpforce initiative

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Page 6: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

In fact, Best Buy even purchased TV ads to drive awareness for their Twitter initiative. (Traditional media as the supporting channel and Social Media as the core channel?!)

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Page 7: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Comcast has at least 11 full-time employees dedicated to customer service via Social Media.

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Page 8: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Dell has attributed over $6.5M in revenue directly to Twitter

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Page 9: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

99% of online retailers plan to have a Facebook page by 2011 and 91% plan to have a Twitter page

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Page 10: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Social Media played a major role in 2009 Holiday Shopping – 28% of US shoppers say Social Media influenced their purchases

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Page 11: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Small Businesses are catching on too... 68% will increase their Social Media marketing efforts in the next year

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Page 12: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

56% of Twitter users say they use the micro-blogging & communication service for business purposes

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Page 13: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Social Media usage is taking hold at both B2B and B2C business... 81% of B2B and 57% of B2C businesses maintain company-related profiles on social networks

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Page 14: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Over 40% of people have "friended" a brand on Facebook or MySpace

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Page 15: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

20% of tweets are about products such as invitations for product information, answers or responses from peers or directly by brand representatives

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Page 16: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

46% of Facebook users say they would talk about or recommend a product on Facebook.

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Page 17: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

44% of Twitter users have recommended a product.

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Page 18: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

58% of people said if they had tweeted about a bad experience, they would like the company to respond to their comment

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Page 19: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Foursquare's estimated valuation is $6 Million

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Page 20: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Twitter's estimated valuation is $1 Billion

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Page 21: Www.20dbs.com @20dbs Social Media spending is expected to increase from $716M in 2008 to $3.1B in 2014, a 34% CAGR. 1

www.20dbs.com @20dbs

Facebook's estimated valuation is $10 Billion

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