wwth 12.0 vdo advertising - mediamind
DESCRIPTION
A review of VDO advertising trends and stats in Thailand by Apichakris Kalambasuta, Country Consultant Thailand, MediaMind (Thailand)TRANSCRIPT
© 2010 MediaMind Technologies Inc. | All rights reserved
Video OpportunityApichakris Kalambasuta
Country Consultant (TH)
Mediamind (Thailand)
© 2010 MediaMind Technologies Inc. | All rights reserved
Digital Advertising Platform
Agencies/Advertisers
DisplayBanner
Search Facebook Mobile Video
Serve Ads & Measure ads
Monitor & consolidated
report
© 2010 MediaMind Technologies Inc. | All rights reserved
Digital Measurement in 2012 (TH)
8.8 Billion times
(+43%) from 2011
© 2010 MediaMind Technologies Inc. | All rights reserved
2013 projected Digital spending
ทีม่า: DAAT report 2012
4.5 Billion THB
© 2010 MediaMind Technologies Inc. | All rights reserved
Display, 55.34%
Search, 13.21%
Social, 7.96%
Creative, 18.39%
Mobile, 1.79%
Others, 3.30%
2012 Spending by Discipline
ทีม่า: DAAT report 2012
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
+742 M THB worth media 2013
Video:
ทีม่า: Mediamind accounts research
© 2010 MediaMind Technologies Inc. | All rights reserved
19%
15%
12%
29%
23%
18%
30%
33%
20%
0%
5%
10%
15%
20%
25%
30%
35%
19-24 ปี 25-39 ปี 40 ปี ขึน้ไป
2010
2011
2012
อตัราการชมรายการทวีผีา่นช่องทางออนไลน์จากกลุม่ผู้บรโิภคทีใ่ช้ส่ือออนไลนใ์น 7 วนัทีผ่า่นมาในเขตกรุงเทพและหวัเมอืง
ทีม่า: Nielsen Media Index 2010-2012
© 2010 MediaMind Technologies Inc. | All rights reserved
19%
15%
12%
29%
23%
18%
30%
33%
20%
0%
5%
10%
15%
20%
25%
30%
35%
19-24 ปี 25-39 ปี 40 ปี ขึน้ไป
2010
2011
2012
อตัราการชมรายการทวีผีา่นช่องทางออนไลน์จากกลุม่ผู้บรโิภคทีใ่ช้ส่ือออนไลนใ์น 7 วนัทีผ่า่นมาในเขตกรุงเทพและหวัเมอืง
ทีม่า: Nielsen Media Index 2010-2012
All Age group Watch more TV Online
In 2012
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher in Video Era (Things you need to know)
- TH Video inventory is under supplied
- You can charge premium $$$
- Make sure it’s original content (Most brand prefer this)
- Prepare your player to accept 3rd pertytracking
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
VAST Video Ad Serving Template
VPAID Video Player-Ad Definition
New termsNon Interactive(Just simple video)
Interactive
© 2010 MediaMind Technologies Inc. | All rights reserved
http://VPAID.mediamind.com
DEMO
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2010 MediaMind Technologies Inc. | All rights reserved
© 2012 MediaMind | A division of DG | All rights reserved
CTR by format 2012
In-stream Video beats all display formats
© 2012 MediaMind | A division of DG | All rights reserved
VAST CTR Trend 2011-2012
© 2012 MediaMind | A division of DG | All rights reserved
Video Completion rate (In-Banner VS In-stream)
© 2010 MediaMind Technologies Inc. | All rights reserved
Advertisers in Video Era
- Consumer consume more digital TV
- Measure more than click! (eg:Unique viewer, overlap, Video complete)
- Prepare for VPAID
© 2010 MediaMind Technologies Inc. | All rights reserved
Publisher Advertiser
- ~700M THB waiting
- VAST/ VPAID player
User consume more In-Stream
User click on In-stream
User complete Video view
Get Ready for
VPAID!!
© 2010 MediaMind Technologies Inc. | All rights reserved