mediamind mobile

© 2011 MediaMind | A Division of DG | All rights reserved

Overview Presentation

Anja Chan 詹安潔 Account Manager Taiwan

July 2012

MediaMind Mobile


Agenda

▸ 手機解決方案概要▸ 廣告遞送▸ 簡述我們的產品▸ 手機廣告形式▸ 報表數據▸ 網站認可情況 - Certified Publishers & Ad Enablers

▸ 未來計劃


全面的 Mobile 廣告方案

廣告服務• 統一管理 campaign

方案• Intuitive 與 turn key

• 廣闊的媒體網路

廣告格式• 標準的廣告格式• 先進的功能• 定制的開發

分析• 統一度量• 即時的分析• 不同使用者的報表


一個平臺同時管理不同頻道


分析整體數位內容的功能

Online

Mobile

▸ 從整合行銷傳播的影響力

▸ 跨媒體的比較

整合的報表

Impressions

Video

Clicks

Conversions

Searchetc...


廣告服務功能


Mobile 的第三方廣告服務

Media Agency


MediaMind Mobile 廣告服務功能

▸ Serves into ALL devices, carriers, and OS

▸ Supports creation, delivery, management and analytics

▸ 3rd party tracking for standard and rich media formats

▸ Intuitive UI, central location to operate all parts of your campaigns

Devices

PublishersWAP and APP OptimizationAnalytics

Delivery

Creation

Management

OS / Carriers


廣告服務功能自動裝置監測

Tag 支援Script 與 Non-Script

<script type=“ ”> </script>

<noscript> </noscript>

平臺設置▸ 廣告輪替▸ 優化▸ 更改活動網頁

自動化安全預設系統

HTML 5 Rich Media Flash Standard


熟悉的操作介面▸ 對於 Mobile 一樣有著相同的介面


簡易創意瀏覽

即時預覽

提供客戶創意瀏覽

QA 功能


廣告格式


MediaMind 在 Mobile 上可支援的格式

Mobile FlashBanners:

CustomHTML 5 Formats:

(available in full service)

Rich Media:Click to Video

Standard Banners: (including all MMA standard

or custom sizes)

Premium iPadCustom Executions:

(available in full service)

Rich Media:Expandable

CLICK TO EXPAND


MMA Standard Ad Examples

http://platform.mediamind.com/Eyeblaster.Preview.Web/Default.aspx?previewID=SWmGzKS5GuGsuYXotbEB3VQy3rNlwSJOVIV+ReGyiEJWAgQ4G2Ij4w==&AdID=3816352&lang=en-US

http://platform.mediamind.com/Eyeblaster.Preview.Web/Default.aspx?previewID=7IP6aJqVzdIHVCPBqnasQ7oSpJ2U5U5fxD4ygzHgMR88XJXL8OeJUA==&AdID=3148901&lang=en-US

http://platform.mediamind.com/Eyeblaster.Preview.Web/Default.aspx?previewID=G9QFNG83sQt26It+pi3xiH2752q3OKGq9Rb3LtZjoyklMIO884KCdg==&AdID=3196340&lang=en-US

http://platform.mediamind.com/Eyeblaster.Preview.Web/Default.aspx?previewID=ncp+e6K3oe9gyew3lGhIhmSrVFwIpU+GLrnd8x7OVcgrah9CED2a7w==&AdID=3815729&lang=en-US


Rich Media Formats

Expandable AdsClick for VideoFlash BannersHTML 5 VIEW DEMOVIEW DEMO

http://demo.eyeblaster.com/Mobile2010/v2FlashDemo/MediaMind_Buttons_v3.html



http://www.youtube.com/user/MediaMindTube


Custom Rich Media Formats

http://demo.eyeblaster.com/creative_eye/adobe/inception/

http://demo.eyeblaster.com/_CREATIVE/mobileDemo/Mobile_Predators.html


Custom Rich Media Formats

http://www.mediamind.com/creative_zone/avatar_ipad/index4.html


Mobile 其他互動功能Mobile VideoClick to Call LBS / Geo Location Coupon Download Send-To-A-Friend

Data CollectionApple App Store Link iTunes Link Multi-Touch Augmented Reality


報表功能


最有效的分析方案

▸ 可靠性第三方整合分析 vs. 媒體商個別可信賴的分析

▸ 標準化

▸ 快速轉移 / 即時分析

▸ 先進的 Mobile 分析技術


Mobile – 線上綜合報表

Interaction Rate* (%)

54

Interaction Rate

Mobile Online

Expansion Rate (5)

6

5

Expansion Rate

Mobile Online

Video Started (%)

30%

25%

Video Started Rate

Mobile Online

CTR (%)

0.5

0.05

CTR

Mobile Online

Delivery Rate (%)

90% 90%

Delivery Rate

Mobile Online

Media Cost ($)

200,000

900,000

Media Cost

Mobile Online

▸ 統計與比較線上和 mobile**These figures are for demo purposes only***


Mobile 線上更深入的報表

Conversions (%)

0.01

0.02

Conversions

Mobile Online

Unique Clicking Users

21,000

28,000

Unique Clicking Users

Mobile Online

Unique Impressions

1,000,000

14,000,000

Unique Impressions

Mobile Online

▸ 轉換 mobile cookies 計算不同使用者的數量

▸ IAB 唯一認可最安全的市場

▸ “Adjusted Unique” 報表–最佳且最精確的工作報表

**These figures are for demo purposes only***


Mobile 具體分析

Served Impressions

20,000

1,500

10,000 9,000

Device Comparison

iPhone iPad Blackberry Android

Served Impressions

20,000

40,000

10,000

Carrier Comparison

AT&T Verizon Sprint

▸ 比較裝置與電信業者的差異

**These figures are for demo purposes only***


PublisherAcceptance


Global | Certified Publishers & Ad Enablers

AND MANY MORE…


NA | Certified Publishers & Ad Enablers

AND MANY MORE…


EMEA | Certified Publishers & Ad Enablers

AND MANY MORE…


APAC | Certified Publishers & Ad Enablers

AND MANY MORE…


Roadmap


Coming Soon

▸ Robust HTML5 Product Support

▸ Geo Location Targeting

▸ Advanced Mobile Platform TargetingSpeak directly to iPhone users vs. Android users

mediamind mobile

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