© 2012 MediaMind | A Division of DG | All rights reserved

Scott Ries | Team Lead, Creative Account Management ANZ

MediaMind Campaign Process

© 2012 MediaMind | A division of DG | All rights reserved

Successful Campaign Process

Download IAB Digital Workflow here

DIGITAL CAMPAIGNbest practice

© 2012 MediaMind | A division of DG | All rights reserved

▸ Kick Off Call

▸ Ad Development

▸ Test Pages

▸ Attachment

▸ Reporting

Successful Campaign Process

© 2012 MediaMind | A division of DG | All rights reserved

Kick Off Call

▸ Contacts

▸ Campaign Details

▸ Media Plan Details

▸ Creative Details

▸ Conversion Tags

▸ Reporting

© 2012 MediaMind | A division of DG | All rights reserved

Kick Off Call

▸ ContactsPrimary contact is your Creative Account Manager.

Creative Team

creativeau@mediamind.com

p: 02 8243 0000

scott.ries@mediamind.com

Media Team

amau@mediamind.com

p: 02 8243 0000

© 2012 MediaMind | A division of DG | All rights reserved

Kick Off Call

▸ Creative Details 1. How will the success of the campaign be measured?

Awareness, Direct Response, Brand Interaction

2. Ad formatsStandard, Polite, Expandable, VAST etc

3. Creative concept(s)Provide PDFs or examples

4. Special FeaturesTemplates, Blocks, Process

5. SpecsPublisher specific templates

6. Training

7. Creative/Ad ID’s ETA

© 2012 MediaMind | A division of DG | All rights reserved

Ad Development: Mediamind Workshop

Download MediaMind Workshop for Flash MXP

© 2012 MediaMind | A division of DG | All rights reserved

Ad Development: Mediamind Workshop

Download MediaMind Workshop for Flash MXP

© 2012 MediaMind | A division of DG | All rights reserved

Ad Development: Mediamind Workshop

© 2012 MediaMind | A division of DG | All rights reserved

Ad Development: Blocks

creativezone.mediamind.com/blocks.aspx

© 2012 MediaMind | A division of DG | All rights reserved

Ad Development: Blocks

creativezone.mediamind.com/blocks.aspx

▸ Highlights

SynchronizationContextual from PageImage UploadMapQuest MapsFacial RecognitionWebcamAugmented RealityPapervisionFull Screen HD Video

PollingQR Code GeneratorCalendar ReminderSend EmailScreen GrabPrint CouponPinterestTwitter ConnectSkype Interaction

© 2012 MediaMind | A division of DG | All rights reserved

Ad Development: Templates

**CreativeAU Specs and Local Templates**

© 2012 MediaMind | A division of DG | All rights reserved

Test Pages

VW Test on WWOS/Mi9

▸ Process1. Contact details for the publisher team

Specific to your campaign if possible

2. Working Ad IDs trafficked to test placementsContact us for help

3. Tags generated and sent

4. URL from Publisher for reviewAllow for 2-3 days for a functional test page

© 2012 MediaMind | A division of DG | All rights reserved

Attachment

Download MediaMind Attachment Process.pdf

© 2012 MediaMind | A division of DG | All rights reserved

Reporting

© 2012 MediaMind | A division of DG | All rights reserved

Reporting

© 2012 MediaMind | A division of DG | All rights reserved

Thank you!