workshop: grow your research impact - rmit university

GROW YOUR RESEARCH IMPACT THROUGH SOCIAL MEDIA JOYCE SEITZINGER RMIT RESEARCH OFFICE DECEMBER 2015

JOYCE SEITZINGER

•  Founder Academic Tribe •  Education Technologist •  Learning Designer •  Digital Coach •  Researcher

•  @catspyjamasnz •  Slideshare.net/catspyjamas

SCHEDULE 9.30 -‐ 10.45 Part 1: In the first morning session we will work to build or complete your Google Scholar, ResearchGate and Academia.edu profiles. We will explore the funcDonaliDes in these plaEorms and answer any quesDons you may have. 10.45 -‐ 11.00 Morning break 11. 00 -‐ 12.45 Part 2: In the second part of the morning we will work with TwiKer, LinkedIn and other common social networking, communicaDon and collaboraDon tools. We will visit popular research communiDes on these plaEorms, and explore how you can use them in your research pracDce.

SCHEDULE 12.45-‐1.15 Lunch 1.15 -‐ 3.00 Part 3: ANer lunch, we will look at the different forms in which people share their research and you will work on preparing an artefact based on your research that is ready to share via social media. 3.00-‐3.15 ANernoon break 3.15 -‐ 4.30 Part 4: In the last session of the day, we will look at curaDon tools & strategies that can help minimise informaDon overload, as well as other management and scheduling apps. We will also help you to set up a personal social media strategy that supports your work.

MAKE THE MOST OF THIS DAY

•  Be open •  Try things / Break things •  Share often •  Ask questions •  Help each other •  Share your screens •  Be prepared for change •  Walk around, stretch, drink water

INTRO: YOUR BIO IN 160 CHARACTERS

WHY DO ACADEMICS USE SOCIAL MEDIA?

•  Write on post-its as many reasons as you can think of

•  1 core idea per post-it •  5-7 words per post-it

•  Collect on the wall

•  Group by themes

PART 1: YOUR PROFILE

WHERE DO YOU LIVE ONLINE?

WHAT’S YOUR STORY?

Dr. Pat Thomson, an expert and prolific blogger on academic practice and academic identity, shares the following: I think about the academic profile as a narrative. It is a narrative of the scholar we are and the scholar want to be. Put more simply, an academic profile is a story we tell to ourselves and to other people and organisations. Our profile story focuses on the kinds of scholarly work we have done, can do and hope to do in the future. It signals the particular scholarly interests we have, what we stand for and what we think is important. It brings together our various experiences, publications, networks, teaching and professional relationships. It traces our intellectual history and points to a path ahead.

WHAT’S YOUR STORY?

Activity (20 minutes) (Re)write 160 character bio (suitable for social profiles) (Re)write a 2-3 paragraph bio (suitable for longer profiles, like blog or The Conversation) Feedback in pairs Share

WHAT’S YOUR AIM?

Dr. Pat Thomson, an expert and prolific blogger on academic practice and academic identity, shares the following: •  An academic profile is also highly performative. It has

to do work for us. The work we want our profile to do varies, but generally includes:

•  (1) instrumental work. We want our academic profile to help us do something – get a job either outside or inside a university, get funding, get published, tell readers who we are and the basis on which we write.

•  (2) disciplinary and scholarly work. We want our academic profile to indicate the kinds of intellectual traditions we work in, show the scholarly/policy/practice/professional communities with whom we sit and talk, and the ways in which our intellectual contributions to policy/practice/scholarly conversations have gone and will go.

WHAT’S YOUR AIM?

Activity (10 minutes) Write down three aims for your online profile and activities Adjust bio’s if necessary Share

CHOOSE YOUR VISUALS

EXPLORE VISUALS OF OTHERS

Activity (10 minutes) Find public profiles of peers or experts in your field (LinkedIn, Twitter or Facebook) Note what you like / don’t like Share

SCOPUS

SCOPUS

Activity (10 min) Do your own Scopus check Take notes. Is anything missing? Mistaken identity Report

GOOGLE SCHOLAR

hKp://blog.impactstory.org/impact-‐challenge-‐day-‐3-‐google-‐scholar/

ACADEMIA.EDU

hKp://blog.impactstory.org/impact-‐challenge-‐day-‐1-‐academia-‐edu/

RESEARCHGATE

hKp://blog.impactstory.org/impact-‐challenge-‐day-‐2-‐researchgate/

PART 2: CONNECTING TO COMMUNITIES

A PERSONAL RESEARCH NETWORK FRAMEWORK

-JOI ITO

I DON’T THINK THAT EDUCATION IS ABOUT CENTRALIZED INSTRUCTION ANYMORE;

RATHER, IT IS THE PROCESS [OF]

ESTABLISHING ONESELF AS A NODE IN A BROAD NETWORK OF DISTRIBUTED CREATIVITY.

ENVIRONMENT

NETWORK

PERSONAL LEARNING

PERSONAL LEARNING

-ALEC COUROS

ABOUT THE TOOLS

ABOUT THE PEOPLE

cc licensed flickr photo by shareski: hKp://flickr.com/photos/shareski/465487261/

COMMUNITIES INFORMATION STREAMS

PERSONAL HUB COLLECTIONS

PRESENCE CURATION

ACADEMIC TWEETING

TWITTER

ACADEMIC INFLUENCE ON TWITTER

The impression of capacity for meaningful contribu>on is key to culDvaDng influence and the regard of acDvely networked peers. The value and meaning of that sense of contribuDon is Ded in part to the ways in which network signals operate individual to individual… Dr. Bonnie Stewart hKp://theory.cribchronicles.com/2015/03/10/open-‐to-‐influence-‐academic-‐influence-‐on-‐twiKer-‐the-‐short-‐version/

IS IT WORTH IT?

hKp://www.lindau-‐nobel.org/the-‐verdict-‐is-‐blogging-‐or-‐tweeDng-‐about-‐research-‐papers-‐worth-‐it/

Melissa Terras

CONFERENCE/ BACKCHANNEL

TWITTER AcDvity (30 minutes) •  Write your username or set up profile •  Tweak your bio •  Send a tweet with our hashtag •  Explore #ecrchat #phdchat •  Find other #s for your field •  Begin following others •  Discover and create lists for

“snowballing”

LINKEDIN

AcDvity (20 minutes) •  Tweak your bio with newly wriKen

one •  Find other colleagues/experts and

connect with them •  Add your interests •  Share status updates •  Groups + Pulse

ACADEMIA.EDU

AcDvity (20 minutes) •  Find other colleagues/experts and

connect with them •  Add your interests •  Bookmark or download papers •  Explore the Sessions funcDon

RESEARCHGATE

AcDvity (20 minutes) •  Find other colleagues/experts and

connect with them •  Add your interests •  Bookmark or download papers •  Explore the Q&A funcDon

GOOGLE+ DRIVE + HANGOUTS

AcDvity (20 minutes) •  What is Google+ •  CollaboraDve wriDng •  Hangouts

FACEBOOK: ACTION RESEARCH WITH A COMMUNITY

COMMUNITIES INFORMATION STREAMS

PERSONAL HUB COLLECTIONS

PRESENCE CURATION

PART 3: GETTING READY TO SHARE

START EASY

Activity (15 minutes) •  Share something someone else created •  Find an interesting news story, The

Conversation article, blog post or scholarly article

•  Share it on your Twitter and LinkedIn

•  Don’t forget to credit the author

CREATE SOMETHING TO SHARE

a.  Write a blog post b.  Set up a crowdfunding campaign c.  Share a presentation d.  Create visual “shareables” for a sharing

campaign or for a poster e.  Share early work f.  Create a short video

ACADEMIC BLOGGING

Using social media has helped give my research a media profile which otherwise would have been impossible, particularly at this stage of my career. It’s made me easy to discover for journalists and it’s helped me forged a rich array of connections with the broader community who have been the subject of my research. I’ve also found that, increasingly, journalists have read my blog posts or listened to my podcasts before they contact me and it hugely aids the subsequent dialogue. Mark Carrigan http://blogs.lse.ac.uk/impactofsocialsciences/2013/02/04/the-value-of-academic-blogging/

A. WRITE A BLOG POST

•  Explore science blogs (Science-book-a-day, Astrokatie, others)

•  Find research blogs in your area •  Analyse: what works, what would suit you? •  Choose a platform (own blog or The Conversation

or Medium)

•  Based on your research, write a blog post

•  http://blog.impactstory.org/impact-challenge-science-blog/

CROWDFUNDING

B. SET UP A CROWDFUNDING CAMPAIGN

•  Explore Research My World and other research crowdfunding projects

•  Find out about crowdfunding platforms •  Find crowdfunding stories •  Analyse: what works, what would suit you? •  Choose a platform (own blog or The Conversation or

Medium)

•  Based on your research, write the initial story, think of rewards, what funding would you seek, sketch storyline

https://theresearchwhisperer.wordpress.com/tag/crowdfunding/page/2/

SHARE/CREATE PRESENTATION

hKp://blog.impactstory.org/impact-‐challenge-‐slideshare/

C. SHARE A PRESENTATION

•  Explore Slideshare, Haikudeck, Prezi •  Find exemplars in your own field •  Tip: look for conferences or experts •  Analyse: what works, what would suit you? •  Choose one of those platforms to publish

your presentation •  Adjust your presentation for visual impact

(think images/fonts) and consider copyright •  http://blog.impactstory.org/impact-

challenge-slideshare/

CREATE “SHAREABLES”

SHARE EARLY WORK

SHARE EARLY, SHARE OFTEN

Jason Priem hKp://www.nature.com/nature/

journal/v495/n7442/full/495437a.html

PART 4: CURATION, MEASUREMENT &

MANAGEMENT

WE GRAZE ON INFORMATION NEW NORMAL PEW RESEARCH

Artefacts Discovery SelecDon CollecDon Sharing

Social curation is: “the discovery, selection, collection and sharing of digital artefacts by an individual

for a social purpose such as learning, collaboration, identity expression or community participation.” - Joyce Seitzinger

Artefacts Discovery SelecDon CollecDon Sharing

The social cura>on process

CURATION CANVAS

CURATION TOOLS NOT TO MISS

MONITOR ANALYTICS & ADJUST

ALTMETRICS

“the new, online tools of scholarship begin to give public substance to the formally ephemeral roots of scholarship: the discussions never transcribed, the annotations never shared, the introductions never acknowledged, the manuscripts saved and reread but never cited. These backstage activities are now increasingly tagged, catalogued, and archived on blogs, Mendeley, Twitter, and elsewhere.”

Jason Priem hKp://blogs.lse.ac.uk/impactofsocialsciences/2011/11/21/altmetrics-‐twiKer/

Slide Stacy Konkiel, Impactstory hKp://www.slideshare.net/Impactstory/the-‐right-‐metrics-‐for-‐generaDon-‐open-‐open-‐access-‐week-‐2014

ALTMETRICS – TRACKING YOUR DATA DOPPELGANGER

ALTMETRIC PLATFORMS

EDITORIAL CALENDAR

MANAGEMENT & SCHEDULING

QUESTIONS?

TIP!

hKp://blogs.lse.ac.uk/impactofsocialsciences/

Joyce Seitzinger

@catspyjamasnz @academictribe

[email protected]

BE A NODE IN OUR NETWORK!