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VICTORIA’S CREATIVE ECONOMY

Ruth Barker Creative Victoria

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What is Creative Victoria?

• Established January 2015 to support, champion and grow Victoria’s creative industries

• Brings together support for arts, culture, screen and design

• Part of the State Government’s Department of Economic Development

• Builds on 40 years of sustained State Government investment in the arts and screen industries

• We report to the Minister for Creative Industries

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Victoria’s Creative CredentialsWe’re home to:• Australia’s most visited art gallery,

museum and library• The most visited film cultural centre in

the world• One of the top three comedy festivals in

the world• A busy calendar of cultural events and

festivals

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Victoria’s Creative Credentials…

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• Half of Australia’s digital games industry• A third of all Australian writers and

Australia’s publishing sector (Melbourne is a UNESCO City of Literature)

• More live music venues per capita than New York and London

• Australia’s largest consumer fashion event

• A strong, independent arts sector

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What do we know about the economic value of the creative industries?

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Creative State 2016-2020

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Why is international engagement important

• New business opportunities• New customers and audiences • New partners for collaboration • To promote Victoria

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Japan, Korea and China…Digital games:

• Tokyo Games Week• G-Star Seoul

Design:• Hong Kong Business of Design Week 2015 - 2018• Beijing Design Week 2017-2020• Beijing Fashion Week

Touring: • The Australian Ballet, Melbourne Symphony

Orchestra, Circus Oz 10

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Digital Games in Victoria• Australia’s first games studio established in

Melbourne in 1980• Now home to half Australia’s industry• Currently 133 games studios in Vic (tripled since

2003)• Overall, Australia’s games industry is worth $2.2b

AUD, 17% growth on 2014• Over 98% of revenue derived from export• Every year 1,000 students graduate from games

related courses, offered at 20 education institutions

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Some Vic-based Studios

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Games Regional Engagement Strategy• Asia is the gaming centre of the world,

generating US$46.6 billion of revenue in 2016 (46% of global revenue)

• 58% of global growth in games sector revenue came from the region in 2016

• Key focus in our engagement is with Japan, Korea, India and Thailand

• Key events in Tokyo (Game Show), Seoul (G-star), Bangalore (ABAI Fest), and Bangkok (BIDC)

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Thank you. Questions?