rmit creative festival staff and student briefing

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RMIT Creative Festival Staff and student briefing

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Page 1: RMIT Creative Festival Staff and student briefing

RMIT Creative Festival

Staff and student briefing

Page 2: RMIT Creative Festival Staff and student briefing

RMIT University© 2013 Creative Festival – Staff & Student Briefing 2

Things we will cover

• What RMIT will do to promote your event/exhibition:

– Media releases

– RMIT website

– Social Media

• What you need to do:

– Provide details of your event by 29 September, 2013

– Produce an invite

– Invite your friends and family

– Provide us with great images of your work

• Competitions

• URL: www.rmit.edu.au/creativefestival

Page 3: RMIT Creative Festival Staff and student briefing

What we will do to promote your exhibition

• List your exhibition on the RMIT Creative Festival website

RMIT University© 2013 Creative Festival – Staff & Student Briefing 3

FUNCTIONS:

•Search by date, by school, by title

•Google map & calendar

•Links to the Facebook events

•‘On this week’

Page 4: RMIT Creative Festival Staff and student briefing

What we will do to promote your exhibition

RMIT University© 2013 Creative Festival – Staff & Student Briefing 4

• List your exhibition on the RMIT Facebook page

• You will be sent the link once it’s live and you can do what you like with it and invite your family, friends, industry

• Post images of your work onto the event site so people can get a taste of what is at the exhibition or at least can see the work if they can’t attend

• One person from the event will given admin rights to update the event if needed

Page 5: RMIT Creative Festival Staff and student briefing

What we will do to promote your exhibition

RMIT University© 2013 Creative Festival – Staff & Student Briefing 5

• Media releases

• We will produce media releases to promote the RMIT Creative Festival

• Each week there will be a feature exhibition or event to highlight in the release

• A few images will be selected to appear on the homepage – so get in early!

Page 6: RMIT Creative Festival Staff and student briefing

Media Tips & Tricks

• A media release aims to capture the attention of journalists – it doesn’t have to tell the whole story.

• A journalist should understand the essentials from the first four paragraphs. The rest of the release builds on the information provided at the top.

• The best media releases: 

– are short, sharp and simple

– have one sentence per paragraph

– fit on one page

– are jargon-free

RMIT University© 2013 Creative Festival – Staff & Student Briefing 6

Page 7: RMIT Creative Festival Staff and student briefing

If you have contacts – use them!

RMIT University© 2013 Creative Festival – Staff & Student Briefing 7

Page 8: RMIT Creative Festival Staff and student briefing

What we will do to promote your exhibition

RMIT University© 2013 Creative Festival – Staff & Student Briefing 8

Other promotional channels

• High schools: through career advisors via RMIT Bulletin and email update

• RMIT staff via staff newsletter

• High school students who have selected RMIT in their top 10 preferences via VTAC

• Educational contacts such as art, media, design teachers

• RMIT social media channels (facebook, twitter, Instagram, Pinterest)

• RMIT website homepage news story

Page 9: RMIT Creative Festival Staff and student briefing

What you need to do!

RMIT University© 2013 Creative Festival – Staff & Student Briefing 9

Creative Festival – Staff & Student Briefing

• Get ONE student or staff member to submit the details of your event via:www.rmit.edu.au/creativefestival ‘Submit your event’

DEADLINE:29 September, 2013

Page 10: RMIT Creative Festival Staff and student briefing

What happens next?

RMIT University© 2013 Creative Festival – Staff & Student Briefing 10

• You can download the ‘Student Initiative’ logo from the Creative Festival website to use on your invitations, etc

• Once you submit the details of your event, you will be provided with a link for your Facebook event and RMIT Event listing

• You can then invite family, friends, industry to your events• Students are asked to submit their images on the RMIT Pinterest board for the ‘Pin to

Win’ competition

Page 11: RMIT Creative Festival Staff and student briefing

‘Pin to Win’ Competition

Entry process

•Create a Pinterest account (if you don’t already have one)

•Join RMIT’s ‘Pin to Win’ Board

•Pin your work with:

– Work title

– Your name

– Your RMIT Program

How to win

•Person with the most combined “Likes” and “Repins” wins the main prize with 2 runner’s up prizes as well (prizes TBC)

RMIT University© 2013 Creative Festival – Staff & Student Briefing 11

Page 12: RMIT Creative Festival Staff and student briefing

Green Inventors Competition• RMIT is the Education partner for the Sustainable Living Festival 2014 (Feb, 2014)

• RMIT is running the ‘Green Inventors Competition’ again, open to all students

• You are asked to create a product, service or similar innovative invention that has a sustainable component and relevance

• You will be required to produce a two minute video that explains your sustainable green invention, similar to what is produced on the ‘New Inventors’, deadline in December (TBC)

• Prize money: $2,000 for the winner, $300 for runners up

• Terms and conditions are being finalised, so stay tuned for updates on RMIT’s Facebook page and MyRMIT on how to enter and when submissions are due

RMIT University© 2013 Creative Festival – Staff & Student Briefing 12

Michelle McDonell, 2013 Winner of the Green Inventors

Page 13: RMIT Creative Festival Staff and student briefing

Reminders for your events

• Signage, signage, signage!

• Provide us with great images to feature on the homepage, in the media releases and on your Facebook events

• Please remember to caption all images correctly

• If details of your event change, please let us know [email protected]

RMIT University© 2013 Creative Festival – Staff & Student Briefing 13

By Associate Degree in Design (Furniture) student Adam Lynch

Page 14: RMIT Creative Festival Staff and student briefing

Questions?

Website: www.rmit.edu.au/creativefestival

Email: [email protected]

RMIT University© 2012 Creative Festival – Staff & Student Briefing 14