working a convention

6
Working A Company Sales Convention

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Tips for making the most of a company sales convention.

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Page 1: Working a convention

Working A Company Sales Convention

Page 2: Working a convention

Before You Go Establish and Understand Your Goal for Attending the Conference

Identify Attendees with whom you would like to meet and contact them in advance

Review the schedule and plan to attend all networking events

Bring Business Cards!

Page 3: Working a convention

While You are There When you meet with someone:

◦ Don’t Sell◦ Establish Rapport◦ Ask:

◦ What brings you to the conference◦ What they are looking for

◦ Then share your objectives on what you hope to accomplish

Attract people to you: Introduce yourself and what you do when asking questions in breakout sessions

Attend “after hour” events or impromptu happy hours or dinners

Don’t spend all your time hanging out with people from your office– you already know them

Tweet/live blog from the conference or show

Page 4: Working a convention

After the Conference Follow up You wanted to meet with someone who wasn’t there? Offer to send them notes on a session

Take notes after each impromptu meeting and try and set follow up goals

Send a handwritten note or letter to people you met with

Connect with contacts via LinkedIn after the show

Page 5: Working a convention

General Things to Remember Breakfast means business!

Take notes on the session

Everyone is there to meet someone

Introduce yourself to the person next to you at lunch or in a breakout session

Use spare time to make connections

Meet the vendors – they can be a resource too

Page 6: Working a convention

Need help with Sales Training?

Scott Davis

Tisona Development

www.scottdaviscre.com

[email protected]

832-304-3478

@scottdaviscre