work. time for a redesign

| TFL: ENGAGING STAKEHOLDERS

WORK T IME FOR A REDES IGN

U X B R I G H T O N / 0 4 . 1 1 . 1 6


T O D A Y

1.  How the world of work is changing and why

2.  What this means for design

3.  What we can do about it


F I R S T T H I N G S F I R S T

•  Take up your paper

•  Take up your pen

•  Draw the person next to you

•  You have 30 seconds

•  Tweet your pic #uxbri


We are all just people


VUCA


Volatile Uncertain Complex

Ambiguous


The hierarchies of yesterday are no

match for the speed required of today


Profit

Hierarchies

Controlling

Planning

Privacy

Purpose

Networks

Empowering

Experimentation

Transparency

PAST: PREDICTABLE FUTURE FIT: ADAPTABLE

VIA RESPONSIVE.ORG


Welcome to the new Normal


A N E V O LV I N G D E F I N I T I O N O F W O R K

P E A S A N T W O R K E R

S U B S I S T E N C E E C O N O M I C F R E E D O M

F R E E A G E N T

C R E A T I V E F R E E D O M

Work = whatever you’re born into

Work = labour: a commodity exchanged

for a living

Work = autonomy, creative self-expression


M A S L O W ’ S H I E R A R C H Y O F N E E D S A P P L I E D T O E M P L O Y E E E N G A G E M E N T

VIA: SCANCAPTURE.CO.UK

Achieving your full potential

Status, responsibility, reputation, respect

Belonging, trust & acceptance

Security, structure & stability

Payment


18% below other G7 nations (USA, Canada, France,

Germany, Italy)

PRODUCTIVITY

30% employees feel

actively engaged with their work

6% lower than other large economies

EMPLOYEE ENGAGEMENT

VIA: ENGAGEFORSUCCESS.ORG


Robots, automation, and AI will replace five million human jobs by 2020

“

WORLD ECONOMIC FORUM REPORT ‘THE FUTURE OF JOBS’


DR MICHAEL OSBOURNE ‘THE FUTURE OF EMPLOYMENT: HOW SUSCEPTIBLE ARE JOBS TO COMPUTERISATION?’


The problem is not so much one of ‘putting people to work’ as it is of empowering them to work - unleashing and not suppressing their creative powers. This process begins with each individual finding the work he or she loves.

“

LAURENCE G. BOLDT ‘HOW TO FIND THE WORK YOU LOVE’


U N L O C K I N G D I S C R E T I O N A R Y E F F O R T

A U T O N O M Y

the desire to direct our own lives

M A S T E R Y P U R P O S E the urge to get better

and better at something that

matters

the yearning to do what we do in the

service of something larger than ourselves

VIA: DANPINK.COM

The best use of money as a motivator is to pay people enough to take the issue off the table… Once you do that, it turns out there are three factors that the science shows lead to better performance, not to mention personal satisfaction:

“


L U C K I L Y T H E W O R L D I S F U L L O F W I C K E D P R O B L E M S L O O K I N G F O R S O L U T I O N S …

P O V E R T Y

V I O L E N C E

I N E Q U A L I T Y

B I G O T R Y S O C I A L E X C L U S I O N

A G E I N G P O P U L AT I O N

FA I R F I N A N C E S

E D U C AT I O N

C L I M AT E C H A N G E

O P E N D E M O C R A C Y


Tesla's goal is to change the world and accelerate the advent of sustainable transport. It is important for the business to make more money than it spends, but there’s a higher purpose here. We need to make sure the future’s going to be good, otherwise a bulging company bank account doesn’t mean anything.

“

ELON MUSK FOUNDER OF TESLA


•  Task purpose I can see the fruits of my labour. My efforts lead to progress, and no work is futile

•  Collective purpose I’m contributing towards something I couldn’t achieve alone. Having a strong sense of contributing to a team effort motivates me to dig deeper and perform better

•  Social purpose My work has a wider impact and it matters beyond my immediate workplace

H O W T O F I N D Y O U R P U R P O S E


Beyond my monthly payment, do I give a shit

…if my work is useful or not?

...if this product or service exists?

…if this company lives or dies?

T H E ‘ G I V E A S H I T ’ T E S T

IF YOU ANSWERED NO: INTERNATIONALQUITYOURCRAPPYJOBDAY.COM/


W E N E E D D E S I G N

Design is the process of going from an existing condition to a preferred one

“

MILTON GLASER


I T H E L P S I F Y O U R O R G A N I S A T I O N V I E W S Y O U R W O R K A S S T R A T E G I C A L L Y I M P O R T A N T

LEAH BULEY THE STATE OF USER EXPERIENCE, 2016

•  UX sits in standalone design or CX dept

•  High ratio of design:engineering (1:4 - 1:20)

•  UX leaders at director level & above

•  Customer insight drives product and service development strategy

•  Team can measure & quantify strategic impact


Digital is dead


Everything is an interface


The behaviour you’re seeing is the behaviour you’ve designed for

“

JOSHUA PORTER BOKARDO.COM


T E C H S T A R T - U P S : B R O K E N E X I T M O D E L

Build something that you would never sell.

“

ZACH KLEIN FOUNDER OF VIMEO


A N E X P E R I M E N T I N H O W I W O R K & L I V E .


HERE BE DRAGONS

PIRATE POT

LUC

RA

TIV

E?

FULFILLING?

HOBBY CHARITY /

REPOSITIONING

SWEET SPOT


1.  This VUCA’d world needs designers more than ever Be a free agent

2.  Design stuff that matters Life’s too short for bad work

3.  Be participative & participate No one of us is smarter than all of us

T A K E A W A Y S


One person can make a difference.

And it may as well be you.

B O N U S S L I D E


Any questions? AMA @jennilloyd

Thank you!

work. time for a redesign

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