SUPERMEDIA LLC.

Portfolio of Work

My Projects

Superpages.Com Rebranding The Site Redesign The Business Profile Redesign The Homepage Defined The 2010 Roadmap Facebook And Twitter Integration Launch Of Two Products: Supermatch® And

Superexposure® Single Sign On Integration Across Properties A/B Testing Infrastructure And Platform Changes Superguarantee® Program Integration

My Projects

Skunkworks Launched 38 Vertical Sites in 12 months

Projects & Enhancements For The Sites Redesign The Ask Process Create A Business & User Dashboard Introduce Listings For Revenue Generation Create Article Workflow Process Create Video Tutorials Redesign The Sign In And Registration Process Integrate Facebook Web Analytics Dashboard Definition and Creation

Created QR Code Engine Created Mobile Web Payment App

SUPERPAGES.COM

Project Highlights

Business Profile Redesign

Highlights of the project: The business profile pages are a revenue generation page. Asked to redesign the page to increase conversion rates and distribute content in a user friendly manner

My Role: Manage a cross functional team to create a new interface along with building new functionality into the existing application

Business Profile Redesign

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Business Profile Redesign

Six Significant Differences:

1. Left hand rail: Links to the SuperGuarantee® program and other helpful pages.

2. Business information (Rolodex): Basic information about what the business offers

3. Map: Improved maps that display the businesses location

4. Tabs: Info, SuperGuarantee®, Reviews, Images –Tabbed information to organize Reviews, Images, and more easily.

5. What’s Nearby: Nearby businesses whose primary line of business compliments the profile displayed (for instance, a pizza place that appears on a video rental profile)

6. Search Nearby: Popular categories that when clicked will display results close by

Q.  Why Did We Change The Business Profile’s Design/Layout?  

To improve user navigation and increase leads to our clients

To manage the amount of content we are collecting on local businesses and make that content easy to find and navigate

To introduce items on the page that will increase revenue

Q:  What Are The Benefits To A Client (Advertiser)?  

By making our Web site user friendly, a client’s advertising is likely to be more effective, which results in more satisfied clients.  

When clients provide more content on their Business Profile, they can improve the value of their listing/ business profile to a consumer.  

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Homepage Redesign

Highlights of the project: The homepage was part of a larger site redesign project. The page was being re-vamped to bring dynamic content to the “front door” along with launching a new branding campaign to communicate we are the “local” experts.

My Role: Manage a cross functional team to create a new interface along with building new functionality into the existing application

Homepage Redesign

Old

New

Homepage Redesign

Six Significant Differences:

1. Went from two search boxes to one

2. Introduced ability to market advertisers who have robust content (videos, ratings and reviews)

3. Called out our mobile application

4. Introduced real-time facebook and twitter messages

5. Introduced local coupons with visual map display

6. Called our Superguarantee ® program

Q.  Why Did We Change The Homepage Design/Layout?  

Introduce and surface the amount of content we are collecting on local businesses and make that content easy to find and navigate

Market our Mobile and SuperGuarantee® Program Rebrand the overfeel of the site to introduce the

“local” expertise

Q:  What Are The Benefits To A Client (Advertiser)?  

By redesigning the site and creating a compelling reason for user to come back will increase the traffic potential to our advertiser 

When clients provide more content they will have the opportunity to be showcased on our homepage

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