Winner! Winner! Gamifications Impact on Generational Talent

Download Winner! Winner! Gamifications Impact on Generational Talent

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With the recent surge of gamification on the scene, a lot of people are left wondering, what is gamification? Well if you find yourself in that crowd then this one-hour, Findly sponsored, webinar hosted by Jim Wexler will be one you cant afford to miss. In this webinar Jim will discuss the impact of gamification on our culture, various gamification processes to apply to your organization to engage audiences, what you can do to plan for the next generation of data-driven consumers, and much much more! This webinar will leave you not only much more informed of the recent surge that is gamification but also have a better understanding of some the organizations that already have put gamification into practice in their workplace, and with very positive results. This webinar with Jim Wexler will be invaluable to anyone considering, curious or even interested in this new trend that is gamification.

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  • PROPERTY OF EXPERIENCES UNLIMITED.

    Game Thinking to Rethink Talent Acquisition

    JIM WEXLER

    ERE.net

    4 . 16 . 2014

  • PROPERTY OF EXPERIENCES UNLIMITED.

    TO REACH 50 MILLION TOOK

    Print 100 years

    Radio 38 years

    TV 13 years

    Internet 4 years

    iPod 3 years

    Facebook 9 months (100 million users)

    iPhone 9 months (1 billion downloads)

  • PROPERTY OF EXPERIENCES UNLIMITED.

    RETHINK AGAIN

    Content is no longer

    entrenched in websites.

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    A PLATFORM THEY PREFER

    Saatchi & Saatchi Study, 2011

    How would you like to hear

    about a brands new product?

    Every day, almost 50% of employees play at work

    20% play for 1-5 hours

    58% say it is important for

    brands to be fun and playful

  • PROPERTY OF EXPERIENCES UNLIMITED.

    Play is Natures learning engine

    Play makes Dopamine flow

  • PROPERTY OF EXPERIENCES UNLIMITED.

    As we play, we LEARN

  • PROPERTY OF EXPERIENCES UNLIMITED.

    How games

    are made

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    How games

    make us

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    A. How we got here B. Gamification 101 C. Examples D. Implications

  • PROPERTY OF EXPERIENCES UNLIMITED.

    A. How we got here B. Gamification 101 C. Examples D. Implications A. How we got here

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    GAME-BASED EVOLUTION

    97/04 Pioneer of Advergames: Coke, Reebok, Taco Bell

    General Mills Big G All Stars GAPKids National Promotions Purinas Incredible Dog Challenge

    05/12 Talent Assessment for Deloitte Orientation for Goldman Sachs Leadership Sim for MetLife

    Insurance Learning Game for AXA Showtime Learning Destination Consumer Orientation for Cablevision/Optimum

    13/14 Behavior Change

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    How We Got Here

    Game-based Learning

    Game-based Thinking

    Engagement and Behavior Change

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    A. How we got here B. Gamification 101 C. Examples D. Implications A. How we got here

  • PROPERTY OF EXPERIENCES UNLIMITED.

    A. How we got here B. Gamification 101 C. Examples D. Implications B. Gamification 101

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    A form of art in which players

    make decisions in order to manage

    resources through game tokens

    in the pursuit of a goal

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    Games are

    nonlinear.

    Games provide

    freedom of action.

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    Game token =

  • PROPERTY OF EXPERIENCES UNLIMITED.

    sense of place

    role-play (take on a persona)

    socialization is key

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    the problem

    with REALITY

    state of FLOW

  • PROPERTY OF EXPERIENCES UNLIMITED.

    Gamification 101

    Playfully inducing behavior

    Distinguishing between

    extrinsic and intrinsic

    motivational triggers

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    Extrinsic Rewards & Motivators

    The Carrot

    Tangible, expected and gimmicky

    A kind of MSG you sprinkle on any

    interface.

    Its never just a game or just an experience.

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    Intrinsic Rewards & Motivators

    Comes from within

    A sense of inner progress and meaningful journey:

    Mastering challenges

    Self-driven learning & accomplishment

    Belonging

    Peer recognition

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    Three Essential Drivers of Motivation 3.0

    Autonomy

    Mastery Purpose

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    Pretty Wrapper Yucky Candy

    You cannot increase the intrinsic value of something by adding game mechanics. You CAN make the value more visible. You CAN change the paradigm and context from user to player increasing their engagement.

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    GAMIFY EVERYTHING?

    APPLICATIONS WEBSITES & MOBILE ENTERPRISE SYSTEMS

    YOUR ENGAGEMENT LAYER

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    Rewards are not achievements otherwise this would be the funnest game ever

    Earn

    1,000,000,000,000 points!

    Score: 964,000,000,000,000 (You rock!)

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    Missing Ingredients:

  • PROPERTY OF EXPERIENCES UNLIMITED.

    Missing Ingredients:

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    Games are not fun because theyre games.

    Games are fun when when they are well-designed.

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    Game Thinking

    rather than

    gamification?

    Source: Andrzej Marczewski

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    Move through a

    Game Thinking

    Continuum

    Source: Andrzej Marczewski

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    A. How we got here B. Gamification 101 C. Examples D. Implications B. Gamification 101

  • PROPERTY OF EXPERIENCES UNLIMITED.

    A. How we got here B. Gamification 101 C. Examples D. Implications C. Examples

  • PROPERTY OF EXPERIENCES UNLIMITED.

    Gamified

    Avatar-based

    Learning scenarios

    Measure Competencies

    Virtual Coach

    SaaS platform

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    Account Notes:

    When Gerald meets with salespeople,

    he likes to get right down to business.

    Dont bother asking him to lunch, he wants to keep the relationship on a

    professional level at all times.

    LinkedIn Summary

    Gerald Forsythe

    Technology executive

    with operations experience.

    Education: BS Comp.Science OSU MBA UCLA

    Current: VP, Technical Operations

    With: Argon, Inc

    Rapport Building

    Recognizing Personality Types

    Making a Positive First Impression

    Becoming a Trusted Advisor

    UNIVERSAL SALES SKILLS

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    Helping sales management improve

    sales productivity

    A tool to assess and fine tune the

    selling competencies

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    Provides management with a real-time view into the competencies of their team

    A coaching tool for management

    Tells employees where to reinforce and remediate

    MEASURE COMPETENCY

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    The Road Ahead Game

    An interactive career interest

    experience

    Takes the player on a journey about

    their aspirations, activities, and skills

    in different job roles.

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    Big Data for Human Capital

    An opportunity to combine:

    The engagement power of games

    The value of career direction and advice

    The power of Big Data to deliver insight into

    participant fit and viability

  • PROPERTY OF EXPERIENCES UNLIMITED.

    The Target

    Prospective talent

    High School or College aged 17-27

    Games are a go-to platform for entertainment, learning, and networking and now to experience Career Development and the employer

    brand.

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    Opportunity for Employers

    A value-add to targeted students:

    Road Ahead provokes insights around potential

    career paths.

    Supports recruiters:

    Road Ahead highlights prospects with skills and

    characteristics worth further exploration.

    41

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    The Game Experience

    Endless running games. Popular.

    Addictive. No learning curve.

    Perfect for killing a little time.

    The pursuit of Personal Knowledge,

    beautiful graphics, and fun gameplay

    make Road Ahead a relevant entry into this game genre.

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    The Game Experience

    Q&A sessions on the Road Ahead

    Q&As are visual challenges that delight the

    eye and engage the player

    After 15 minutes or so of play, the game

    yields the data needed to develop the

    player personality profile

  • PROPERTY OF EXPERIENCES UNLIMITED.

    How it Works

    The Road Ahead game delivers career perspective and links to occupations that

    match well with personality

    Leverages a proven approach used by 35

    million people worldwide .

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    Add Employer Criteria

    Proven predictors based on pre-validated

    competency-based Psychometrics library

    Identify the skills and characteristics required for

    job success

    Delivers insight about participant fit and viability

    45

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    Game Reporting

    A Feedback Report of the players personality is instantly produced as the