helloTalented People

PROJECT

GEN UP

WWW.TWIGENUP.COM

1946 – 1965

Baby

Boomers

1966 – 1981

Gen X

1982 – 1994

Gen Y

1995 – 2009

Gen Z

PROJECT GEN UP BY TALENT WORKS INTERNATIONAL

IS SHINING A LIGHT ON THE MULTI-GENERATIONAL

WORKPLACE:

• 1200 PROFESSIONALS SURVEYED

• 300 FOR EACH GENERATION IN THE WORKPLACE TODAY

o Specific challenges for

management

o How to minimise

inter-generational conflict

o How to unlock each

generation’s potential

o How to attract and keep

tomorrow’s employees –

Generation Alpha

WHAT WE SET OUT TO DISCOVER

• HOW AN AGEING WORKFORCE IS DISRUPTING THE

WORKPLACE WITH NEW CHALLENGES

• THE EXPECTATIONS AND PRIORITIES THAT UNITE AND

DIVIDE EACH GENERATION

• HOW EMPLOYERS’ EXPECTATIONS AND PRIORITIES

COMPARE AND CONTRAST WITH THOSE OF EACH

GENERATION

• THE OPPORTUNITIES AND CHALLENGES CREATED BY

HAVING FOUR GENERATIONS WORKING SIDE BY SIDE

GEN UP HIGHLIGHTS

WORKPLACE INTERACTION

ALL FOUR GENERATIONS ASPIRE TO

HAVE AN APPROACHABLE MANAGER

NO MATTER WHAT THE GENERATION, MANAGERS

ARE NOT EXPECTED TO DEAL WITH CONFLICT

ALL FOUR GENERATIONS THINK COMMUNICATION

IS MANAGERS’ MAIN SHORTCOMING

JUST 10% OF GEN Z WOULD APPEAL TO THEIR MANAGER

DID YOU KNOW?

EQUIPPED FOR WORK

ALL GENERATIONS LACK CONVICTION THEY ARE

WELL EQUIPPED FOR THE WORLD OF WORK

THE NORTH WEST IS SIGNIFICANTLY LESS CONFIDENT THAN OTHER REGIONS.

ONLY 12% STRONGLY AGREE THEY ARE WELL-EQUIPPED

DID YOU KNOW?

Only 32% of Baby Boomers agree they are

well-equipped for work, despite decades of experience

REWARD AND RECOGNITION

REWARD SCHEMES ARE LESS ENCOURAGING TO BABY

BOOMERS

WOMEN ARE SLIGHTLY MORE INCLINED TO SAY THAT A REWARD SCHEME WOULD

ENCOURAGE THEM TO WORK HARDER, 74% VERSUS 69% OF MEN

DID YOU KNOW?

88%79%

67%53%

7%11%

20%

30%

5% 11% 12% 16%

GEN Z GEN Y GEN X BABY BOOMERS

WOULD A COMPANY REWARD SCHEME ENCOURAGE YOU TO WORK HARDER?

Yes No Not sure

WHAT IT

ALL MEANS

KEY TAKE OUTS

THERE ARE MANY AREAS OF COMMON GROUND BETWEEN THE DIFFERENT GENERATIONS

THAT EMPLOYERS CAN CAPITALISE ON:

A SHARED APPRECIATION

OF THE IMPORTANCE OF

TEAM WORK

A SHARED PREFERENCE

FOR FACE-TO-FACE

COMMUNICATION

A SHARED PREFERENCE

FOR AN OPEN PLAN

OFFICE

SIMILAR REWARD AND

REMUNERATION

PREFERENCES

KEY TAKE OUTS

SERIOUS CONSIDERATION NEEDS TO BE GIVEN TO PUTTING TRAINING AND

DEVELOPMENT PROGRAMMES IN PLACE THAT ARE GEARED TOWARDS …

HELPING THE GENERATIONS

FEEL BETTER EQUIPPED FOR

THE WORLD OF WORK BY

PLUGGING THEIR RESPECTIVE

SKILLS GAPSHELPING MANAGERS

IMPROVE THEIR

COMMUNICATION SKILLS

OUR CREDENTIALS

Meet your award-winning talent communications agency

Can we change how you interact with your talent community? We believe so. As a talent communications agency, we challenge our clients to think differently about how they understand, inspire and engage with their candidates and employees.

Because, it’s no longer enough to advertise your vacancies. It’s no longer enough to market yourself as an employer. The future challenge is to personalise the experience, to talk to each candidate with a targeted message, with a meaningful proposition, with a telephone call if that’s what it takes. Taking your employer brand into the hearts, heads and hands of your talent community – that’s what we do so well.

OVERVIEW: OUR BUSINESS

OVERVIEW: OUR CLIENTS

Our Services: Brand & Insight

Our Services: Creative

Our Services: Sourcing

We’re a talent communications agency that delivers insight-led solutions to both short term, pressing recruitment needs, and longer-term employer brand building strategies.

We can help you: Unlock the potential of the generations in your business Develop an authentic, compelling and relevant employment value

proposition to attract, retain and engage the different generations in your workplace

Build a pipeline of diverse talent Realise your employer brand vision

Start building your capability and championing your employer brand now. Contact Talent Works International for a full service brand and insight, creative and sourcing solution.

Contact: Simon Thomas, Brand and Strategy Director at

Simon.Thomas@mytalentworks.com or telephone 07766 384219

Winner of the CIPD Best Employer Brand

Award 2016

We can help you