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Generational Divide: Managing and Motivating the Multigenerational Talent of the Workplace ©2009 Price Consulting Group 1 Dr. Kella B. Price, SPHR, CPLP Price Consulting Group

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Page 1: Generational Divide Managing Motivating  Multigenerational Talent Of Workplace

Generational Divide: Managing and Motivating the Multigenerational Talent of

the Workplace

©2009 Price Consulting Group 1

Dr. Kella B. Price, SPHR, CPLPPrice Consulting Group

Page 2: Generational Divide Managing Motivating  Multigenerational Talent Of Workplace

Did you know…http://www.youtube.com/watch?

v=Mmz5qYbKsvM&feature=channel_page

©2009 Price Consulting Group 2

Page 3: Generational Divide Managing Motivating  Multigenerational Talent Of Workplace

Outline

©2009 Price Consulting Group 3

Generations at a GlanceDemographics Impact to the workplaceTools to use to engage workers 

Page 4: Generational Divide Managing Motivating  Multigenerational Talent Of Workplace

What do you want to take from this session?

©2009 Price Consulting Group 4

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GenerationsSilent Generation Baby BoomersGeneration JonesGeneration XGeneration Y

©2009 Price Consulting Group 5

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Work Styles Traditionalist Boomers Gen Xers Gen Ys

Linear work style

Change = Something’s wrong

Structured work style

Change = caution

Informal work style

Change = potential opportunity

Fluid work style

Change = Improvement

6Source: n-gen People Performance Inc. www.ngenperformance.com

Clashpoints around CareersTraditionalists: Build a legacyBoomers: Build a stellar careerXers: Build a portable careerYers: Build parallel careers

Page 7: Generational Divide Managing Motivating  Multigenerational Talent Of Workplace

The Perfect Storm…

7

Traditionalist Boomer Gen X Gen YersTraining The hard way Too much and

I’ll leaveRequired to

keep meContinuous and

expected

Learning style Classroom Facilitated Independent Collaborative & networked

Communications style

Top down Guarded Hub & Spoke Collaborative

Problem-solving Hierarchical Horizontal Independent Collaborative

Decision-making Seeks approval Team informed Team included Team decided

Leadership style Command & control

Get out of the way

Coach Partner

Feedback No news is good news

Once per year Weekly/Daily On demand

Technology use Uncomfortable Unsure Unable to work without it

Unfathomable if not provided

Job changing Sets me back Sets me back Necessary Part of my daily routine

Source: Lynne C. Lancaster and David Stillman. When Generations Collide:Who They Are. Why They Clash. How To Solve the Generational Puzzle at Work (HarperBusiness, 2002)

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What Generation are you?a) Silent Generation / Traditionalists (Born

between 1920 - 1945)b) Baby Boomers (Born between 1946–1954)c) Generation Jones – 1955-1964d) Generation X (Born between 1965–1979)e) Gen Y / Millennials (Born between 1980–

2000)

©2009 Price Consulting Group 8

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Workforce by Generation

24

29

41.5

6

Percentage of Workers

Gen YGen xBaby BoomersSilent Generation

©2009 Price Consulting Group 9

(Tulgan, 2009)

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Formal recognitionConforming, not risk-takersTeam-oriented

©2009 Price Consulting Group 10

http://www.ruf.rice.edu/~gradspkr/2000/images/schwartzkopf.jpg

Silent Generation

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Silent GenerationSilent Generation

What they bring to the team Superb interpersonal skills Good work ethic

Areas of Conflict May struggle with diversity May struggle with technology

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Baby BoomersHard work and long hours is proof of

your commitmentRespectME-FocusedSeeking work-life Balance

©2009 Price Consulting Group 12

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What they bring to the team Driven and service-oriented Good team players

Areas of Conflict Dealing with conflict Self-promoting

BoomersBoomers

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Generation XCareer advancementTime off for volunteeringFun, socialization

©2009 Price Consulting Group 14

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What they bring to the team Open to receiving feedback Good at networking

Areas of Conflict “Job movers”

Gen XGen X

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Generation Y Informal, fun

workplace Immediate

Feedback Lots of incentives,

customized

Loyal Confident Hopeful Goal and

achievement-oriented

Civic-minded Inclusive

©2009 Price Consulting Group 16

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What they bring to the team Good at multi-tasking Appreciate diversity

Areas of Conflict Strong parental attachment Need more recognition

Generation YGeneration Y

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Generation YVideo excerpt

©2009 Price Consulting Group 18

Produced by: QMR productions Distributed by: Business Performance Group

Contact: Michael [email protected]

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Gen Y: Product of their environment Digital media World events-

Terrorism, Heroism, and Patriotism

Encouragement and nurturing/Advocacy

Structure Multiculturalism

You are special Leave no one

behind Connect 24/7 Achieve now! Serve

©2009 Price Consulting Group 19

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A storm brewing in the workplace?

NaturalCritical to successAccept and celebrate differences

©2009 Price Consulting Group 20

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There aren’t generational challenges in MY workplace.a) You're a great manager. Teach

others.b) The issues are there, you just can't

see them.c) You don't have any issues... yet.

©2009 Price Consulting Group 21

http://tinyurl.com/[email protected]

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Consider the following….

©2009 Price Consulting Group 22

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Stock Market Impact

“Retirement” is changing.Build opportunities for engagement

and growth.Watch out for frustration.

©2009 Price Consulting Group 23

http://tinyurl.com/[email protected]

Page 24: Generational Divide Managing Motivating  Multigenerational Talent Of Workplace

The melting potUnderstand why people resist

change.Acknowledge different motivations

and needs.Watch out for age bias.

©2009 Price Consulting Group 24

http://tinyurl.com/[email protected]

Page 25: Generational Divide Managing Motivating  Multigenerational Talent Of Workplace

Cater to your employeesLife needs and work expectations

change.Some people live to work. Others

work to live.Look for a healthy balance.

©2009 Price Consulting Group 25

http://tinyurl.com/[email protected]

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Why can’t I retain the Gen Yers?Reach out and connectShow people how they help make a

difference2 – 3 years is long-term

©2009 Price Consulting Group 26

http://tinyurl.com/[email protected]

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Stop surfing and start working!Understand the need for connectionFind out what engages peopleFocus on results

©2009 Price Consulting Group 27

http://tinyurl.com/[email protected]

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Blogs, wikis, and texting oh my!Mentoring works both waysTry out new ways of working, and

adopt the bestWatch out for anxiety and frustration

©2009 Price Consulting Group 28

http://tinyurl.com/[email protected]

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Generational Work differencesWork-life balanceTaking actionDress CodesRewards and Recognition

©2009 Price Consulting Group 29

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Benefits of Understanding Generational Differences

More effective communication Increased recruitment and employee

retentionMotivated employees Increased productivity

and teamwork

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Impact to the current economy Willing to go the

extra mile Want to impress

the boss Willing to work long

hours and extra responsibility

Flexible, adaptable

©2009 Price Consulting Group 31

48

40

29

0 50

Gen Y

Gen X

Boomers

Willing to work extra hours

Willing to work extra hours

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Researching Generation Y

1.8

18.2

32.7

43.6

3.6

Silent Baby BoomerGeneration JonesGen XGen Y

©2009 Price Consulting Group 32

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Generational Workplace Conflicts

6.3

25.420.6

41.3

6.3

0

10

20

30

40

50

Strongly disagree

Disagree Neutral Agree Strongly agree

©2009 Price Consulting Group 33

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Generation Y is…

(Select all that apply)a)Sociableb)Collaborativec)Achievement-orientedd)impatiente)Self-absorbedf)Team-oriented

©2009 Price Consulting Group 34

(Corbett, 2008)

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Perceptions of Gen Y Peers

72.2

40.729.6

44.4

98.1

35.2 44.4 53.733.3

53.731.5

020406080

100

©2009 Price Consulting Group 35(Corbett, 2008).

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Training needs for Gen YWork ethic – what it looks like in your

organizationCommunication skillsTime Management skillsCustomer service

©2009 Price Consulting Group 36

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Strategies Gen YOrientationCoaching/mentoringPeer leadershipSense of ownershipMeeting expectations

©2009 Price Consulting Group 37

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Gen Y training strategies Just-in-timeHigher-order thinking and peer

instructionCollaborativeTechnologyFUN and entertainingRecognition and Feedback

©2009 Price Consulting Group 38

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Virtual Worlds/ Second Life 80% of active

Internet users will be in virtual worlds by end of 2011 (Gartner )

Uses9

16.7

0

5

10

15

20

Jan-07 Jan-08

Millions of Users

©2009 Price Consulting Group 39

(Source: Abrams, 2009)

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Learning Innovation Meetup

©2009 Price Consulting Group 40

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Second Life Capabilities in Training

©2009 Price Consulting Group 41

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Second Life User Demographics

35

29

21

Users

25-3435-4445+

©2009 Price Consulting Group 42

(Source: Abrams, 2009)

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Who’s using Second Life? HP IBM Microsoft Cisco Comcast Intel

Time Warner Northrup Grumman Dell Kraft Best Buy Newscorp

©2009 Price Consulting Group 43(Source: Abrams, 2009)

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Working togetherChoose right mentorsUnderstand differencesShare networksBecome a Web 2.0 userTeam: we need each other

©2009 Price Consulting Group 44

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Social NetworkingExpand networkLearn and discuss in brief formatFast, real-timeTwitterLinkedInFacebook

©2009 Price Consulting Group 45

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Is anyone “live tweeting” this presentation?YesNo

http://twitter.com/home

©2009 Price Consulting Group 46

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Blogging Publish ideas or discussion WordPad Youtube

http://www.youtube.com/watch?v=JcXF1YirPrQ Wikipedia Blogspot

http://srcclimbingcompanions.blogspot.com/ http://www1.astd.org/blog/

©2009 Price Consulting Group 47

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Who has a blog?YesNo

©2009 Price Consulting Group 48

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Are you ready for texting? MTF NP BAU PCM PTMM

CM CYE SOTMG F2F

©2009 Price Consulting Group 49

What can we use texting for in training?

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Tagging and BookmarksLearn from othersLong-term referenceCan be public or to a specific groupUse links and tags to describeReddit, technorati, delicioushttp://delicious.com/kellaprice

©2009 Price Consulting Group 50

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CollaborationsGo to Meeting iLincGoogledocsWebEx

©2009 Price Consulting Group 51

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How does the technology impact YOU?More peer-to-peer collaborationBetter knowledge transferReal-time activities and informationLow skills required to useLow cost to implement Increase training opportunities/modalities

©2009 Price Consulting Group 52

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Mixed-Generation SettingActive Learning: experience and

dialogueBlended Learning: combination of

activities

©2009 Price Consulting Group 53

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Group ActivityWhat can you learn from this

generation?What can you teach this generation?

©2009 Price Consulting Group 54

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Group ActivityOne thing I appreciate about each

Generation is…SilentBaby BoomerGen XGen Y

©2009 Price Consulting Group 55

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Venn Diagram of Learning PreferencesCorbett, S. (2008). Targeting different generations. In  B. Hoffman (Ed.), Encyclopedia of Educational Technology. Retrieved January 28, 2009, from http://coe.sdsu.edu/eet/articles/generationtrgt/start.htm

©2009 Price Consulting Group 56

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Consider …

RetirementNew graduatesLack of skillsGlobal competition

©2009 Price Consulting Group 57

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Effective LeadershipTechnologyMentorsOpen communicationFeedbackCreativity and open thinking

©2009 Price Consulting Group 58

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A 60-something graduate recently reflected: ‘We wanted what they want. We just felt we couldn’t ask.’ Herein lies the truth: what young workers want isn’t so different from what everyone else wants. However, young workers are asking for it.

--Karen Cates and Kimia Rahimi, “Mastering People Management,” Financial Times, November 19, 2001

©2009 Price Consulting Group 59

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Reasons Employees Leave

Job or Workplace Was Not as Expected Job and Person Fit Too Little Coaching and Feedback Lack of Growth and Advancement

Opportunities Devalued And Unrecognized Stress and Work-Life Imbalance Loss of Trust and Confidence in Senior

Leaders

60

Source: The 7 Hidden Reasons Employees Leave: How to Recognize the Subtle Signs and Act Before It's Too Late by  Leigh Branham  Soundview Executive Book Summaries © 2005http://www.books24x7.com/book/id_11024/toc.asp

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Intergenerational Mgmt challenges Hard to motivate, coach and give

assignments to those you don't understand Trust is an important We don't work well with people we don't trust

to do the "right thing"

61*Source: ”How Veterans, Baby Boomers, Generation Xers and Generation Nexters Can All Get Along in The Workplace”http://www.committment.com/getalong.html

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How about rewards/recognition

MemorabiliaPublic RecognitionBetter TechnologyEducation and skill building

62

*Source: ”How Veterans, Baby Boomers, Generation Xers and Generation Nexters Can All Get Along in The Workplace” http://www.committment.com/getalong.html

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OutlineGenerations at a GlanceDemographics Impact to the workplaceTools to use to engage workers 

©2009 Price Consulting Group 63

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Thank you!What are your questions?

Dr. Kella B. Price, SPHR, [email protected]

252.622.8119National Advisors for Chapters, ASTD

Price Consulting Group

©2009 Price Consulting Group 64

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References•Corbett, S. (2008). Targeting different generations. In  B. Hoffman (Ed.), Encyclopedia of Educational Technology. Retrieved January 28, 2009, from http://coe.sdsu.edu/eet/articles/generationtrgt/start.htm •Gravett, L. and Robin Throckmorton. (2008). Bridging the Generation Gap: how to get Radio Babies, Boomers, Gen Xers, and Gen Yers to Work together and achieve more. Career Press: Franklin Lakes, New Jersey.•Howe, Neil and William Strauss. (2000). Millenials Rising: The Next Great Generation. New York: Vintage Books.•Karp, Hank et al. (2002). Bridging the Boomer-Xer Gap: Creating Authentic Teams for High Performance at Work. Davies-Black Publishing: Palo Alto, CA.•Martin, C and Bruce Tulgan. (2006). Managing the Generation Mix: From Urgency to Opportunity (2nd Edition). HRD Press: Amherst, Massachusetts.•Tapscott, Don. (2009). Grown Up Digital: How the Net Generation is Changing your world. McGraw Hill: New York.•Tulgan, B. (2009). Generation Y Defined: The New Young Workforce. Retrieved May 8, 2009 from http://www.hrtools.com/insights/bruce_tulgan/generation_y_defined_the_new_young_workforce.aspx .

©2009 Price Consulting Group 65