FEATURES AND BUSINESS APPLICATIONS

Deloitte Top Technology Talent competition 2013

Business Plan – Snap it!

Florian Rhinow - Trinity College Dublin, MSc Networks and Distributed Systems

Pablo Porto - Trinity College Dublin, MSc Networks and Distributed Systems

Samuel Albanie - Trinity College Dublin, MSc Networks and Distributed Systems

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Some things catch our attention.

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Yet, everything has become fast-paced…

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… that we forget details …

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… or forget about it at all

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… do we need to wait for Google Glass

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… do we need to wait for Google Glass

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Snapit!

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Snapit!Solution

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Snap Posters directly into your Calendar…

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… or Invitations

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… or Events on Websites

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… or your favourite Rock Concert

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Rock Concert

But who is going aloneto a Rock Concert?

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Sharing

This is why sharing withSnap-It! is so easy… with just one-click

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Join your Friends

Friends join youin your next event …

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Join your Friends

… by subscribing to your channel.

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Snapit!Use Case

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Pablo goes to work by bus

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He sees a poster that interests him …

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… so he Snaps It!

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… and presses the share button

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… the event goes into Pablo’s calendar

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Sam checks what his friends are doing

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Sam snaps and shares Pablo’s event

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The event goes into Sam’s calendar

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Florian enjoys breakfast. He opens Snap It!

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Florian snaps Sam’s event

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The event goes into Florian’s calendar

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Snapit!Technology

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The Snap Function

Extraction of the Poster Information

• Optical Character Recognition• Tesseract

• QR-Codes• Phonegap-plugin:

BarcodeScanner

Creation of the Calendar Event

• Event Title• Biggest Font

• Calendar Date• Regular Expression

• Location• Natural Language Processing• Google Maps API

Transfer to Personal Calendar

• Google Calendar• Google Calendar API

• Outlook Calendar• Live Connect API

• Facebook Events• Graph API

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Smartphone Software

Back-end: Rest API

Django Rest

Framework

Front-end: Smartphone Application

HTML 5 JQuery PhoneGap

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Leveraging the cloud as we grow

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Snapit!Business

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Human ResourcesFl

oria

n Rh

inow

• BSc IT-Security, Ruhr-University Bochum

• Student MSc NDS, Trinity College Dublin

• Consulted one of Germany’s top 100 largest companies Pa

blo

Port

o • BSc Computer Science, University of Santiago

• Student MSc NDS, Trinity College Dublin

• Built Android applications for the Spanish bus system and for an online food delivery service Sa

m A

lban

ie • BSc Mathematic, University of Oxford

• Student MSc NDS, Trinity College Dublin

• Developed a Hotel Booking Real-time Service PAM

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Marketing: Target GroupPrimary Target Group:• 18-28• Technology interested smartphone user• Lives in UK/Ireland: London, Birmingham, Leeds, Glasgow,

Sheffield, Bradford, Edinburgh, Manchester; Dublin, Cork, Galway

Secondary Target Group:• English-Speaking/Worldwide

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Marketing: App UsersYear 1

Advertisements in App-Stores and other Apps

Social Component in the Application – Word of Mouth

Year 2

Advertisements in App-Stores and other Apps

Social Component in the Application – Word of Mouth

Year 3

Advertisements in App-Stores and other Apps

Social Component in the Application – Word of Mouth

PR Campaigns: Competitions in Universities - “Make your own

event”

Poster Campaigns in public transport facilities in bigger cities

Year 4

Advertisements in App-Stores and other Apps

Social Component in the Application – Word of Mouth

PR Campaigns: Competitions in Universities - “Make your own

event”

Poster Campaigns in public transport facilities in bigger cities

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Expenses

• Salaries: 1,000€ p. Month

• Servers: Cloud Computing Service◦ Amazon EC2

• Home Office

76.000€

Home OfficeFree

Server Costs10.000€

Marketing30.000€

Salaries36.000€

Expenses

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Business Model• Event managers push

promoted events into our dashboard• Event is shown to all users in

a specified region• Target Events:

◦ Concerts◦ Festivals◦ Night Clubs◦ Bar/Pub Specials◦ Opera/Musical

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Revenue• Event managers push

promoted events into our dashboard• Event is shown to all users in

a specified region• Target Events:

◦ Concerts◦ Festivals◦ Night Clubs◦ Bar/Pub Specials◦ Opera/Musical 43,800€

20𝑆𝑙𝑜𝑡𝑠×30€×20%×365𝐷𝑎𝑦𝑠

Utilization of Slots20%

Costs per DayAVG 30€

Up to 2 promoted Events shown in 10 Regions20 Slots

Revenue

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Financial ProjectionYear 1Revenue• 10 Regions• 20% Utilization of Slots

• 43,000€

Costs• 30.000€ for Marketing• 10.000€ for Server Costs

• 76,000€

Net-profit• -33,000€

Year 2Revenue• 20 Regions• 45% Utilization of Slots

• 197,000€

Costs• 100.000€ for Marketing• 15.000€ for Server Costs

• 115,000€

Net-profit• 82,000€

Year 3Revenue• 30 Regions• 60% Utilization of Slots

• 394,000€

Costs• 150.000€ for Marketing• 25.000 € for Server Costs

• 221,000€

Net-profit• 173,000€

Year 4Revenue• 40 Regions• 80% Utilization of Slots

• 700,000€

Costs• 200.000€ for Marketing• 30.000€ for Server Costs

• 276,000€

Net-profit• 424,000€

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Snapit!

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Snapit!Appendix

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Marketing: Event Managers

Year 1

Presence at networking events and conferences for event managers

Year 2

Presence at networking events and conferences for event managers

Advertisements in specialised event management magazines (event

industry news uk, etc. …)

Year 3

Presence at networking events and conferences for event managers

Advertisements in specialised event management magazines (event industry news uk, etc. …)

Direct mailing to event organisers

Year 4

Presence at networking events and conferences for event managers

Advertisements in specialised event management magazines (event industry news uk, etc. …)

Direct mailing to event organisers