Dynamics 365Dynamics 365

Why Your Current Tenant Experience Won’t Work

4 Key Ways Today’s Occupants Are Unique

Focusing on creating memorable tenant experiences matters if you want to stay

profitable and attract capital. It enables you to strengthen your relationships

and tenant stickiness. In a workplace that is getting harder to find and keep

employees, it helps your clients differentiate their brand. To do that, you need

to understand:

• Your tenants and how to best communicate with them.

• The businesses your tenants serve to proactively provide offers and promote a

better culture.

To do this, you need to recognize the key ways that today's tenants are different.

That's what we are covering in this e-book.

Number 1 -

They do Their Research

Tenants are shifting the way in which business leaders should be thinking about selling services or goods

because they approach the sales cycle differently.

Today’s tenants:

• Love to learn and they absolutely embrace technology

• Use various methods for researching services including using tools like click to chat and texting

• Rely on social media and their social networks for brand recommendations, customer reviews and

product tutorials

• Like to consume as much information about what it is that they're looking to purchase before making a

decision

Number 2 -

They Prefer not to Talk to Sales or Support People

Tenants don’t want to engage with sales and

support representatives. In fact, they prefer to

conduct most of their research without any

human interaction.

They essentially want to conduct their research,

evaluate the service or product, and then

engage with a brand.

Any interactions in the interim with sales or

support representatives are viewed as

unnecessary and wasted steps in the sales

cycle.

Number 3 -

They Expect Personalized Service

Today’s tenants exist in a world where technology knows who

they are – a world where Amazon recommends what they should

buy, Netflix suggests which movies to watch and Yelp shows

which foods to eat.

Buyers also often share purchasing preferences and habits

through social media and with so much information available

publicly, it’s important that brands capture this information and

use it to personalize key touchpoints.

When tenants interact with your

brand, they expect you to know

them. They expect you to:

• Know their preferences and

culture

• Know their rental history

• Make recommendations as to

what is best for them

Number 4 -

They are Vocal about Their Brand Experiences

Today’s tenants are connected to technology and

given their use of social media, brands should

expect buyers to be vocal about their tenant

experiences.

Progressive businesses are using tools like

social listening to monitor brand sentiment. By

monitoring the online conversation in real-time,

you can engage in the conversation proactively

instead of reactively.

Gone are the days when a customer will simply

submit a complaint request or call an 800 number.

When there’s an issue with your service or

product, tenants will complain publicly. You must

have processes in place to address customers

concerns, regardless of the channel they use to

voice those concerns.

Conversely, social media also provides a great

amplification platform for firms that deliver a

great tenant experience. It’s important that

executives recognize the important role that

technology plays in the lives of today’s buyers

and consider how a positive or negative

experiences may be vocalized broadly.

Dynamics 365

How Alithya is Helping Executives

Alithya is an award-winning Microsoft Dynamics partner, with over 10 global and national Microsoft awards. We help executives in property management improve their tenant experience by using technology to empower their teams across sales, service and marketing. We also have unique adoption and training services to ensure your firm understands and embraces the latest technologies, ultimately providing improved levels of service for your tenants.

Want to know more?

Schedule a Tenant Experience Evaluation at (866) 420-7624 or www.alithya.com