telling your story: differentiate yourself through your cv & application form
Post on 21-Oct-2014
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Presented 4 times to over 250 IBM interns at the IT Skills University at IBM Hursley in March 2013. Argues that self knowledge is a critical factor to building your personal brand image, expressed through stories. These stories differentiate you from others during your career search and beyond.TRANSCRIPT
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© 2011 IBM Corporation1
Differentiate your professional representation
in CV’s and application forms
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© 2011 IBM Corporation2
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© 2011 IBM Corporation3
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
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© 2011 IBM Corporation4
ReputationCircles of influence
Strengths
Preferences
Skills
Values
Stories
Competencies
SELF KNOWLEDGE
INTERVIEWS & MEETINGS
NETWORKING
CV’s
Applications
Cover letters
Online presence
REPRESENTATION
Research
Preparation
Planning
Delivery
Dress
Social media
F2F
ManagingYourself &
Your Career
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© 2011 IBM Corporation5
Strengths Stories
Competencies
SELF KNOWLEDGE
CV’s
Applications
Online presence
REPRESENTATION
Your CVs, job applications and online presence depend on a
large degree of self knowledge and will
differentiate you from the crowd
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© 2011 IBM Corporation6
Spelling, grammar, punctuation and CV formats are also critical, but not covered in this
presentation
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© 2011 IBM Corporation7
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
![Page 8: Telling Your Story: Differentiate Yourself Through Your CV & Application Form](https://reader035.vdocuments.site/reader035/viewer/2022081412/544623cdb1af9fdc3a8b4568/html5/thumbnails/8.jpg)
© 2011 IBM Corporation8
At this stage, it’s an elimination process, not a
selection process
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© 2011 IBM Corporation9
Your CV or application has about 10 seconds to make an impression. You must convince me that you will:
•Do the job
•Add value
•Be motivated
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© 2011 IBM Corporation10
The winning CV is the story that is most consistent, convincing, provides assurance
through example that the competencies I’m looking for are already there
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© 2011 IBM Corporation11
STRENGTHS+
COMPETENCIES=
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© 2011 IBM Corporation12
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
![Page 13: Telling Your Story: Differentiate Yourself Through Your CV & Application Form](https://reader035.vdocuments.site/reader035/viewer/2022081412/544623cdb1af9fdc3a8b4568/html5/thumbnails/13.jpg)
© 2011 IBM Corporation13
Successful careers are not largely planned. They develop when you
are prepared for opportunities because you know your strengths, your values and your preferences.
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© 2011 IBM Corporation14
Many of the skills you learnt are transferable
Customer service
Organisation
Responsibility
Working under pressure
Trust
Leadership
Motivation
Staff management
Creativity
Decision-making
STEP 1: List EVERY job, activity, and club you have participated in. NOTHING is too
small.
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© 2011 IBM Corporation15
1. What did I learn?
2. What did I do well? (Note all praise and compliments, no holding back)
3. Any criticisms?
STEP 2: For each job or non-work achievement, write down:
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© 2011 IBM Corporation16
STEP 3: For each of the same, analyse and rank yourself against your peers on
the following:
1. Did you have any positions of trust? (key, cash, security)
2. Suggest anything that was acted upon?
3. Given extra responsibilities?
4. Solve any problems/make good suggestions?
5. Were your contributions measurable?
6. Did you work on your own initiative?
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© 2011 IBM Corporation17
STEP 4: Map your achievements against competencies such as
• Communication
• Teamwork
• Problem solving and Creativity
• Leadership and Drive
• Adaptability
• Client Focus
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© 2011 IBM Corporation18
You could set it up like this…
* Modified version from Rowan Manahan’s “Where’s My Oasis?”
Achievement Result Outcome CompetencyTargets met?
New business/members gained? Increased membership by 55%
Raised enough funds to support additional activities
Leadership; Motivation; Organisation; Communication
New process or approach suggested?
Etc.
New ideas/products/services?
Problem solved?
Costs saved?
Trained/motivated others?
Special relationships developed?
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© 2011 IBM Corporation19
Or like this…
*Gwynyth Moore’s Mind Map, IBM Recruitment website: http://www-05.ibm.com/employment/uk/graduate-programmes/apply/Gwenyth_s_Competency_Mind_Map.pdf
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© 2011 IBM Corporation20
You will need feedback from employers, customers, teachers, friends, family and peers to
check your analysis
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© 2011 IBM Corporation21
Can I count o
n you to
provide feedback fo
r me?
It will b
e useful for m
y
future career
development!
This is not as cheesy as it sounds
It works
If you have to, set up a short form that
asks people to comment on
competencies
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© 2011 IBM Corporation22
All good books on CV writing include a register of skills. Some may apply to you – if so, note them
down.
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© 2011 IBM Corporation23
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
![Page 24: Telling Your Story: Differentiate Yourself Through Your CV & Application Form](https://reader035.vdocuments.site/reader035/viewer/2022081412/544623cdb1af9fdc3a8b4568/html5/thumbnails/24.jpg)
© 2011 IBM Corporation24
“Happiness lies in knowing that life is not a check list of acquisition or
achievement. Your qualifications, your CV, are not your life, though you will
meet many people of my age and older who confuse the two.” -J.K. Rowling
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© 2011 IBM Corporation25
The stories we tell reveal the image
we want to project about
ourselves
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© 2011 IBM Corporation26
Introvert
Mature
Leader
Support a cause
Listener
People trust me
Creative Make my own style
Thinking
Passionate about making the world a better place
Driven
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© 2011 IBM Corporation27
“Millions of people curate stories of their lives on Facebook every day…(Timeline is) the story of your life and a completely new way to express yourself.” Mark Zuckerberg
Your story is an orchestrated image that you convey to others
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© 2011 IBM Corporation28
• Your strengths, experiences and competencies build your story
• You control your image: on-line, on paper and face to face
• Your stories provide structure and content of that image
• And another word for that image is……
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© 2011 IBM Corporation29
your BRAND
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© 2011 IBM Corporation30 http://www.ibmfearless.com/
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© 2011 IBM Corporation31
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© 2011 IBM Corporation32
You have your story – now create your pitch
• Rank your top 7 achievements
• Note your core competencies
• Review your story – note key “moments of truth” – find the positive story about who you want to be
• Create the Pitch: up to 2 sentences that describe who you are and what you want to do
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© 2011 IBM Corporation33
Write your CV and applications:
• Incorporate your pitch into your profile
• Use your achievements and moments of truth from positive stories to inform your competency based applications and CV bullets
• Know your audience and modify to suit their needs
• Use specific examples!
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© 2011 IBM Corporation34
The STAR method ensures your story captures all relevant elements
S ituation
Detail the background. What was the context? Where did it happen? When?
T ask
Describe the challenge. What needed to be done and why?
A ction
Elaborate. What did you (not others, not your team) do? What tools did you use?
R esults
Explain the results and quantify. What was accomplished? Why did it matter?
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© 2011 IBM Corporation35
A model for career management
The elimination process
How to identify your strengths and competencies
How to write your story and create your….
Getting your story out there
![Page 36: Telling Your Story: Differentiate Yourself Through Your CV & Application Form](https://reader035.vdocuments.site/reader035/viewer/2022081412/544623cdb1af9fdc3a8b4568/html5/thumbnails/36.jpg)
© 2011 IBM Corporation36
YOU
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© 2011 IBM Corporation37
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© 2011 IBM Corporation38
Leading business social media tools
Source: Social Media Marketing Industry Report 2010 Michael Stelner
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© 2011 IBM Corporation39
Is your personal on-line identity like this?
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© 2011 IBM Corporation40
Or is it like this?
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© 2011 IBM Corporation41
Take the time to work on your “digital footprint” so a Google search points to
you
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© 2011 IBM Corporation42
Optimise your LinkedIn profile
• Nail your summary– Use your pitch and personal profile– Think key search words – list skills and
competencies at the bottom of the profile
• Complete your profile as prompted!• Craft your headline – not just a job title, but a
description of what you do / what you want to be• Add apps & other social media
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© 2011 IBM Corporation43
Use on-line CV tools like projeqt.com, slideshare.com, visualcv.com,
resumUP.com, @twit_res, even You Tube, etc.
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© 2011 IBM Corporation44
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© 2011 IBM Corporation45
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© 2011 IBM Corporation46
And please, don’t be this
guy.
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© 2011 IBM Corporation47
Words! Words! Words! I'm so sick of words! I get words all day through; First from him, now from you! Is that all you blighters can do? Don't talk of stars burning above; If you're in love, Show me! Tell me no dreams; Filled with desire. If you're on fire, Show me!
Audrey Hepburn, My Fair Ladysource: http://www.lyricsondemand.com/
Show some passion and remember to tell your story!