telling your story cider agritourism
TRANSCRIPT
Telling Your Story
Devlin Endean Marke.ng Group
Staking Your Claim in the Cider Revolution
Businesses are built on connection and conversation.
Devlin Endean Marke.ng Group
In many many ways
Devlin Endean Marke.ng Group
In small business especially, the product and person
are intertwined.
Devlin Endean Marke.ng Group
That’s why story- telling is so
important to your business success.
Devlin Endean Marke.ng Group
BECAUSE when you know
someone’s story,
you can create las.ng
rela.onships.
Devlin Endean Marke.ng Group
Powerful stories cut through the clutter and make you memorable.
Devlin Endean Marke.ng Group
It can also make you fundable.
Devlin Endean Marke.ng Group
The best story wins!
Creates the most powerful marke:ng any business can have WORD OF MOUTH
Devlin Endean Marke.ng Group
Devlin Endean Marke.ng Group
It’s not just about marke:ng.
It’s about
BRAIN SCIENCE
Devlin Endean Marke.ng Group
Neuroscien.sts have determined there is a gene in our le? brain that interprets memories into stories
Devlin Endean Marke.ng Group
-‐ Brain is hardwired for narratives -‐ Stories help us navigate the world and determine where to place our trust
Devlin Endean Marke.ng Group
Everyone knows their stories.
Devlin Endean Marke.ng Group
These people told me their story ONCE – and it stuck.
Jeff Ericson ScoF Fraser Dave Dahl
Devlin Endean Marke.ng Group
Devlin Endean Marke.ng Group
WORKSHOP
7 steps to telling your story
based on
7 questions
customers will ask Devlin Endean Marke.ng Group
Business Story Pyramid
1 2 3 4 5 6 7
Elevator speech/USP, niche/experJse
Lifelong engagement
Devlin Endean Marke.ng Group
1. What makes your business unique?
Devlin Endean Marke.ng Group
2. What is interes.ng about how your company was founded,
or about the founder?
Devlin Endean Marke.ng Group
3. What inspires you about this business?
Devlin Endean Marke.ng Group
4. What was the turning point that changed your business?
5. How has your business evolved and what has been the outcome?
Devlin Endean Marke.ng Group
6. What things do you consider normal that others might consider
interes.ng or awesome?
Devlin Endean Marke.ng Group
7. What are you doing next?
Devlin Endean Marke.ng Group
Tell your story. Tell it often.
Your customers want it. Your business depends on it.
Devlin Endean Marke.ng Group
Devlin Endean Marke.ng Group
Nan Devlin, MTA [email protected]
Experts in hospitality, tourism, food and beverage