Agritourism: Is it Right for Your Farm?

Global Center for Cultural Entrepreneurship in partnership with

New Mexico Department of Agriculture

Alice Loy, PhD

Overview

•  Legal and regulatory •  Logistical •  Marketing

GCCE has a three-fold mission: 1. We support cultural entrepreneurs working to create and scale their enterprises. 2. We advocate for the importance of cultural entrepreneurship and the value of a culture economy. 3. We connect a global network of cultural entrepreneurs. !"!

Agritourism is "the crossroads of tourism and agriculture: when the public visits working farms,

ranches or wineries to buy products, enjoy entertainment,

participate in activities, shop in a country store, eat a meal or

make overnight stays.” ~ Jane Eckert

Heritage Tourism

Geo-tourism

Agritourism

Eco-tourism

RURAL LIFESTYLES

Agritourism is…

New Mexico Agritourism

New Mexico Agritourism

Agritourism in Italy

Agritourism in Bali

Agritourism in New Zealand

Agritourism in Scotland

Agritourism in Japan

Agritourism in Iceland!

Culture and Heritage Travelers

2007  Top  $$  Agritourism  States  

 

Agritourism in New Mexico

Agritourism

Strategies for Success !

Purple  Adobe  Lavender  Farm,  Abiquiu  

Old Town Farm, Abq

Los Poblanos, Abq

Mobile

Makes it easier for you to find your customers;

Makes it easier for you to stay in touch with your customers;

Makes marketing a distributed cost center;

Makes it less costly for you to stay in touch with your customers;

Makes it easier to track what your customers respond to.

Challenges

Challenges

•  Handicapped access

•  Signage and parking

•  Restrooms

•  Pathways

•  Cleanliness/orderliness

Challenges

Opportunities to Meet challenges

Global Center for Cultural Entrepreneurship

www.culturalentrepreneur.org @culturalpreneur

Alice Loy, PhD alice@culturalentrepreneur.org 505.263.5180