eCommerce Analytics: Why you need it?Ever since the early days of analytics there’s been two constant trends that are quite noticeable in the industry, one is a quest for more low level data and the other is verticalization. eCommerce specific analytics is part of that trend.

• Most clickstream analytics tools are very good at giving a bird’s eye view of the proceedings, and that will suffice only to tell you “what happened” and not “why”.

• Focussing on single users can be useful for personalization. The problem is that this isn’t very scalable. Once you start getting a lot of traffic to your store it’ll quickly become impossible to take care of each one individually. The way out of this is to track shoppers as cohorts or segments showing similar behaviour instead.

Find out the “why” behind your merchandising data eCommerce blog

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