why mob?le

7
mousetrap mobile innovative mobile solutions

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Post on 30-Nov-2014

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DESCRIPTION

Hard-hitting facts that answer the question, why mobile? Mobile sites and text message marketing shown (geared towards municipalities here)

TRANSCRIPT

Page 1: Why mob?le

mousetrap mobile

innovati ve mobile soluti ons

Page 2: Why mob?le

why text?ng

95% of texts are read within 14 minutes.

Last year over 7 trillion texts were sent out.

Texts are preferred over phone calls – 3:2

Page 3: Why mob?le

text communicationsInstantly reach people!

Page 4: Why mob?le

why mob?le1/2 of all local web searches are performed on mobile devices. - But less than 5% are mobile optimized!

70% of mobile searches lead to action within 1 hour. 70% of online searches lead to action within 1 month.

Consumers are 51% more likely to buy from a retailer with a mobile website.

Page 5: Why mob?le

mobile sitesOptimize your site to easily reach your audience while they are out

in your township!

Page 6: Why mob?le

why sponsorsh?p

Mobile ads perform 2 to 3 times better than online ads in key metrics such as brand favorability, awareness & purchase intent

Of people who see a mobile ad: - 42% click on the mobile ad - 35% visit the advertiser’s site - 49% make a purchase

Mobile coupons receive 10x higher redemption rates than traditional print coupons.

Page 7: Why mob?le

sponsorship opportunitiesEasily brand text messages &

mobile sites with sponsor names, promotions, and logos!