chalkaboutit Flash chalkaboutit Flash Mob AnalysisMob Analysis

Jennifer OrsattiJennifer Orsatti

Channels❖ Facebook

❖ Instagram

❖ Twitter

❖ Pinterest

❖ Youtube

❖ Google +

❖ Slideshare

❖ Doodly

❖ foursquare

Facebook Analysis

❖ Total of 25 likes, acted as Central Hub

❖ Posted a map, kept in loop with other content from Social platforms

❖ Logo as profile picture and cover photo

❖ One photo posted

Instagram Analysis

❖ 30 uploaded photos

❖ 6 followers

❖ #chalkaboutit: 45 uploaded photos

Twitter Analysis

❖ Personal accounts were used to tweet with hashtag #chalkaboutit

❖ Prior to Flashmob - info was tweeted

❖ During the Flashmob - photos were tweeted and retweeted

❖ Thank you messages were tweet post Flash Mob

Pinterest Analysis

❖ Daily clues were posted

❖ Was used to spark interest

❖ Personal accounts were used

❖ The hashtag #chalkaboutit was also used

Youtube Analysis❖ First video posted prior to Flash Mob: 178 current

views

❖ Second video posted after Flash Mob summarizing the event: 186 current views

Google + Analysis

❖ 32 Invited Guests

❖ Operated similar to Facebook - teasers, images were posted

❖ Personal accounts were used

Slideshare Analysis

❖ Prior to Flash Mob, first powerpoint had 62 views

❖ 15 followers

❖ Post Flash Mob powerpoint had 74 views

Doodle.ly Analysis❖ Several doodles were drawn the day of the Flash

Mob

❖ 2 doodles shared the home page

❖ Doodle.ly was shared on the Facebook page

foursquare Analysis

❖ The 3 location points were added as a list onto foursquare

❖ 4 friends checked into locations

❖ Photos were posted for each check point

CMOST

❖ Platforms were effectively integrated

❖ Stronger integration could have been established

❖ Multiple platforms were used that shared different types of content (video, photo, text)

❖ Traditional platform-integration would have helped success

❖ Platforms should have been limited to under 5

CMOST Opportunities

❖ Accounts should have been established for all platforms, in order to allow brand recognition

❖ Involving the Frontenacs more

❖ Traditional media integration

Channel Analytics

❖ Some channels were not necessarily beneficial for the Flash Mob - not a big enough demographic

❖ Limiting channels to no more than 5

❖ All platforms should be easily integrated with each other

Channel Analytics Opportunities

❖ Doodle.ly stations could have been established for each location

❖ Picking only high traffic, popular platforms

❖ Earlier Channel launch

Content Analysis

❖ Photos and Videos appeared to be the most effective type of content

❖ Platforms should optimized this content through postings before, during and post Flash Mob

Missed Opportunities & Recommendations

❖ Pre-event planning: developing database earlier

❖ Not all information was shared to its full potential to Platform’s communities

❖ Developing a stronger communication with Frontenacs would have helped

❖ Limiting to one station would have attracted more attention

❖ Weather forecasting

❖ Limiting chalk to only Frontenac colours

❖ Involving downtown Kingston and small businesses more