Management &

Organization Behavior

PREPARED BY

Mohammad Rezwan khaleed112113017

Faria Treena Chowdhury 112113093

Md. Emtiaz Murshed112113001

Razu Ahmed112113021

Mahiuddin Ahmed Bhuiyan

112113071

SECTION: BSECTION: B

PREPARED FORMd. Salim BhuiyanCourse InstructorManagement & Organization BehaviorUnited International University

Welcome To

Our Presentation

“Assume that you are the top executive of your organization. Now think of a decision which will bring significant change in your

organization.

Justify why do you want to take such decision and how you will implement it?”

Welcome to

LEADS Footwear Ltd.

LEADS FOOTWEAR LTD.

VISION & MISSIONVision

o “Honest Growth” 

Missiono Sustainable Growtho Vendor of Choiceo Creating value for our shareholderso Proactive complianceo Corporate Social Responsibility

VALUES Respect for people

- Demonstrate respect by developing our people and helping them to achieve

high performance standards.

- Treat all people with dignity

Integrity

- Honesty

- Walk the talk

Sense of Urgency

- Strive for speed and simplicity in everything we do.

Empowerment

- Encourage and reward self-confidence and initiative

- Require accountability

Courage

- Face reality, make timely difficult decision

PROBLEM IDENTIFICATION 

The company is dependable on some of the designs that are

running for a long time. This is creating a problem in the

companies’ growth. So currently the biggest problem is lack of

innovative designs. People don’t find LEADS footwear very

fashionable though they are happy with the quality. This feedback

is found form the company’s Market Research Department.

 

The problem statement: “Even though the quality of the product is

excellent, the company is losing market share because of the lack

of innovative designs.”

ALTERNATIVE SOLUTION 

1. Joint collaboration with the international footwear company:The first option that we can think of is international alliance. Over here we shall make deal with renowned company. As our main problem is with the design we shall make alliance with an Italian company. It shall help us to improve our international sales as well.

 2. Talent search for New Footwear Designer:

We can conduct a Talent Search event for LEADS, those designers will develop new footwear design for LEADS. The winners of the event will be taken to LEADS as employees.

3. Trained up our existing Designers: In house training for the existing designers. We can conduct in house

training for our existing footwear designers at home and abroad, so that they can improve their designing skill and add something new..

4. We can recruit talented renowned shoe designer currently working somewhere else. Those selective candidates can be taken somewhere from Bangladesh or outside of the country.

REASONS FOR TAKING SUCH DECISION

We have done the SWOT analysis of the previous activities of our company have found some weakness which is the reason for taking such decision. The identified criticisms:

Strength Weakness Opportunities Threats

o Strengths:

 

LEADS footwear Limited is a public limited company, which have a good amount

of stocks in the share market.

LEADS Footwear Limited is that it is exporting an immense amount of shoes in the

foreign market. Almost 60% of their total production exported to the foreign

market.

 

o Weakness:

 

The lack of innovative design is a great weakness for LEADS footwear Limited.

The strong factor that affecting for that is the lack of good and stylish design.  

REASONS FOR TAKING SUCH DECISION(Cont.)

Opportunities: 

The main target customers of LEADS is the middle class and above,

the price level of LEADS shoes is both affordable & reasonable.

LEADS can spread their export in more other countries and keep the

good reputation continued then it would be a great opportunities for

our shoe industries as well as for LEADS.

Threats:

The main threats for LEADS footwear Limited are the imported

shoes coming in the country. From last 5/6 years many types of

imported shoes are being popular to the people.

New local shoe companies that are coming to the shoe industry can

be a threat for LEADS footwear limited because, they offer very low

price at the beginning.

REASONS FOR TAKING SUCH DECISION(Cont.)

DECISION MAKINGAmong the above four alternative

decisions we have chosen the option that

is “trained up our own existing Designers:”

Employee’s motivation has a huge impact

on the development of the organization.

We think implementation of this approach

will add a great value to our organization.

PROSPECTIVE OF THE DECISION:

My man my organization. Employee motivation Increase in the designer’s exposure

to the innovation. Improvement in employee loyalty Have the proper business knowledge. They know the organization culture

well. Have the local market knowledge.

CONSEQUENCE OF DECISION MAKING:

Cost involvement. Time consuming. HR risk.

IMPLEMENTATION

The steps are:Find out the training providers and contact with them.Find the course module of the particular training and if need refine the design by tuning the course module.Find the cots benefit analysis.Employee training programs involves an investment on the part of the organization, either directly in terms of time and resources, or indirectly by providing an enabling environment that provides the framework for the training. LEADS expect a return on this investment.If an employee fails to continue to work with LEADS following an identified training as per the contractual agreement, s/he will have to compensate the prorated training costs, salary, benefits, and travel expenses incurred by LEADS.

CONCLUSION

Overall LEADS FOOTWEAR is doing good but it is the high

time for LEADS FOOTWEAR to growth our company. LEADS

FOOTWEAR should promote new design to the market.

LEADS FOOTWEAR is doing a monotonous business in

Bangladesh and definitely it is doing good. Most of the

domestic people know very well about LEADS FOOTWEAR

limited. To motive the employers of the company and to

make the employers as a brand LEADS FOOTWEAR should

start promoting new innovative and contemporary design

for stain growth of our company.

Thank you all……