why businesses can't ignore social media
DESCRIPTION
A flipbook for FILM260 (Digital Media Studies) at Queen's University. By Catherine Owsik. May 2013.TRANSCRIPT
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The problem is that “many businesses add socialmedia responsibilities to an already overworked marketer …
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Public Domain Hyperlinks:
Anna Langova: http://www.publicdomainpictures.net/view-image.php?image=15073&picture=snail Bobbi Jones Jones: http://www.publicdomainpictures.net/view-image.php?image=22116&picture=the-three-reflections George Hodan: http://www.publicdomainpictures.net/view-image.php?image=21062&picture=sculpture-constantine-the-great ; http://www.publicdomainpictures.net/view-image.php?image=23292&picture=hands ; http://www.publicdomainpictures.net/view-image.php?image=26079&picture=the-stones ;http://www.publicdomainpictures.net/view-image.php?image=21633&picture=telephone-booth ; http://www.publicdomainpictures.net/view-image.php?image=27439&picture=old-camera ; http://www.publicdomainpictures.net/view-image.php?image=25748&picture=paper-boats Petr Kratochvil: http://www.publicdomainpictures.net/view-image.php?image=22307&picture=baby-with-a-laptop
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Bennett, Shea. “6 Amazing Social Media Statistics for Brands and Businesses” http://www.mediabistro.com/alltwitter/social-media-facts_b40978 Brenner, Joanna. “Pew Internet: Social Networking (full detail)” http://pewinternet.org/Commentary/2012/March/Pew-Internet-Social-Networking-full-detail.aspx Brinkley, Claire. “55% of mobile search conversions happen within an hour.” http://econsultancy.com/ie/blog/62605-55-of-mobile-search-conversions-happen-within-an-hour Dybwad, Barb. “One in Five Tweets are Free Brand Advertising.” http://mashable.com/2009/09/15/free-twitter-advertising/ Nielsen. “How Connectivity Influences Global Shopping” http://www.nielsen.com/us/en/newswire/2012/how-connectivity-influences-global-shopping.html Smith, Grace. “Top 5 Web Design Mistakes Small Businesses Make” http://mashable.com/2011/04/10/5-web-design-mistakes/ Tapscott, Don. “The Digital Economy: Promise and Peril in the Age of Networked Intelligence”) http://http-server.carleton.ca/~aramirez/5401/BookReviews/Babu.pdf Wilson, Matt. “The Twitter Conundrum: Why Are So Many Brands Ignoring Tweets?” http://www.youngentrepreneur.com/startingup/internet-marketing/the-twitter-conundrum-why-are-so-many-brands-ignoring-tweets/