6 event trends you can't ignore

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6 Event Trends You Can’t Ignore

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Page 1: 6 Event Trends You Can't Ignore

6 Event Trends You Can’t Ignore

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So you’ve been planning an event.

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AWESOME LOGO

You’ve got a banner with your brand logo, picked a venue and sent out invites—

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You’ve got a banner with your brand logo, picked a venue and sent out invites—

should be enough, right?

AWESOME LOGO

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Not quite.

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Your audience is changing.

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#

Your audience is changing. Technology is changing.

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Your audience is changing. Technology is changing.

And the status quo won’t work anymore.

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Infuse your event with these

6 trends

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Infuse your event with these

6 trends and get stronger, more impactful results.

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1 Think Democracy

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1 Think DemocracyPeople want to participate if you give them control.

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1 Think DemocracyDon’t just design your event with your people in mind. Get advice from your audience.

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Allow them to vote on content, layout of the venue, timing—even food.

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Insert Emotion2

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2 Insert EmotionDry, clinical events don’t have the same appeal

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2 Insert EmotionDry, clinical events don’t have the same appeal as ones that offer dynamic, emotional experiences.

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Aside from simply capturing your audience’s attention, experiences with emotions can drive behavior change and positive brand loyalty.

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Make a Connection3

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3 Make a ConnectionAll marketers are trying to create a lasting connection with their audience.

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3 Make a ConnectionAccordingly, brand experiences must have a human element that ties together your goals,

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3 Make a ConnectionAccordingly, brand experiences must have a human element that ties together your goals, your message

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3 Make a ConnectionAccordingly, brand experiences must have a human element that ties together your goals, your message and your audience

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IN A FASCINATING WAY.

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One-Off Events Don’t Work4

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4 One-Off Events Don’t WorkAnd that means your event must tie into other engagement tactics you offer.

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Your event is a stepping stone to the next connection point with your audience—you need to work hard to keep attention and stay relevant.

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Let’s Get Phigital5

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#

Let’s Get PhigitalIt’s not about an all-digital event.

5

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Let’s Get PhigitalNor should an immersive event be exclusively inside the walls of your venue.

5

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Integrate physical/real and digital/virtual to create a holistic design through personalization, audience tracking, mobile experience and more.

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6 Partnerships Mean Power

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6 Partnerships Mean PowerBrands are lauding agency partners as the secret sauce behind their best events.

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Working together with strong, like- minded partners empowers companies to push boundaries and build stronger, healthier brands through live experiences.

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ITA Group provides innovative engagement solutions—events,

incentives and recognition programs—that maximize business

impact and value for organizations globally.

For more than 50 years, we’ve served as a proven, trusted partner for some

of the world’s biggest brands. And, each of our solutions is infused with

MotivologySM, an exclusive brand of motivation that gives our clients a competitive

advantage in aligning and motivating their most important asset—their people.

Learn more of our story at itagroup.com.