78

34

61

76 CREATED BY

Marketing AutomationA TOOL YOUR COMPANY CAN’T AFFORD TO IGNORE

What

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DEFINITION Marketing automation is a type of software that allows a company to align its marketing processes, people and technology to increase operational efficiency and grow revenue.

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How

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THESE CHANNELS INCLUDE:

EMAIL

YOUTUBE

DIRECT MAILSOCIAL MEDIA

...and many more!

MOBILE

By streamlining, automating,

and measuring marketing tasks and processes across multiple

marketing channels.

Why

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Without it, your content

marketing strategy isn’t living up to its full potential.

Content marketing is most effective when combined with marketing automation tools. These tools allow you to segment leads and determine which are most likely to buy.

The sales team can then spend their time working these “hot” leads while the others continue to receive appropriate marketing communications as they progress further down the sales funnel.

459

Why

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68% 68% 66%

61% 56% 55%

55% 47% 39%

Brand Awareness

Customer Acquisition

Lead Generation

Customer Retention/

Loyalty

Website Traffic

Engagement

Thought Leadership

Sales Lead Management/

Nurturing

Organizational Goals for Content Marketing*According to a recent Content Marketing Institute survey

Creating great content is step

one. Using a marketing automation solution to

appropriately deliver that content and effectively

nurture and manage leads is

step two.

“

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Marketers are beginning to realize that the quality of content is crucial to success in both lead generation and lead nurturing. Marketing automation will yield higher conversion rates and ROI because campaigns are better targeted towards the right persona and utilize consistently high quality, relevant content.”

John McTigue, Kuno Creative

Who

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Today, small & mid-sized businesses (between $5M and $500M in annual revenue) are catching up & represent the fastest growing segment to utilize this technology.

Is marketing automation a solution for only large

corporations?

Since its introduction, large companies have found great value in marketing automation technology.

When

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Are you ready for marketing automation?

1. Our revenue process is complicated. It involves multiple touches from Marketing and/or Sales.

2. We target sophisticated buyers who do a lot of research before they engage with us.

3. Our company requires more insight into the exact value that our Marketing programs deliver, so we can quantify our investment.

4. Our customer base out-sizes our Sales team (assuming you have one), so we lack direct personal relationships with all of our customers and prospects.

5. It would be impossible to personally call every potential customer or new lead that we generate.

survey continued on next slide.

1 2 3 4 5DISAGREE AGREENEUTRAL

For each question, select the appropriate number as it applies to you. Choose 1 if you strongly disagree, choose 5 if you strongly agree.

When

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Are you ready for marketing automation?

6. Many of our new leads aren’t ready to buy from us. They require nurturing.

7. We would improve our sales results if Marketing played a bigger role in our revenue process, particularly as it applies to nurturing relationships with target early stage prospects.

8. We already use most, or all, of the capabilities of our current email marketing service provider.

9. Data drives almost every decision that our marketing team makes.

10. Our marketing team is generating (or has specific plans to generate) significant amounts of personalized content for our target prospects.

1 2 3 4 5DISAGREE AGREENEUTRAL

To interpret your results, tally your score!

When

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Are you ready for marketing automation?

If you scored >35, you’re ready for marketing automation.

If you scored between 20 - 35, you’re moving in

that direction. You should consider getting started with marketing automation very

soon.

If you scored under 20, you may not be ready for marketing

automation quite yet.

>35 20-35 <20

IF YOU SCORED...

Regardless of your score, there’s good news: where you are now is exactly where you need to be in order to get more leads, get better leads, and

know how to tell the good from the bad.

Survey courtesy of Marketo | www.marketo.com

Contact

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WANT TO LEARN MORE?Contact StrataBlue online or call 317-207-0195 to

discuss your unique needs and learn how a customized, end-to-end marketing automation solution can benefit your company.

StrataBlue @StrataBlue