why you can't ignore social media
DESCRIPTION
What Social Media can do for You, some interesting stats and stories. A talk I delivered for National Entrepreneurship Network (NEN) members at Coimbatore.TRANSCRIPT
And why should it matter to you?
Rajasekar Raju KS Director – Social Media Marketing
Impiger Technologies USA. Australia. India
Email: [email protected]
An online space where users create, share,
comment and interact with like-minded folks.
Facebook MySpace
124 million monthly unique visitors
68% users are 25+ years
50% + are over 35 years
500 million active users
150 million users log on to Facebook at least once each day
75% Facebook users are outside of college
Fastest growing demographic is 35 year olds and older
Twitter YouTube
45 million unique visitors worldwide
1+ billion views a day
20 hours of video uploaded every minute
78.5 million viewers watched 3.25 billion videos on YouTube.com (2009)
70 million users
Nearly 60% users have incomes of $93,000
28% users are executives with an average income of $104,000
8 million active users
1.4 million
users
4 million users
This is where your potential customers are spending time
Quick and effective way to communicate
Highly interactive medium, affords direct contact with customer
Low cost activity, as compared to traditional media
Interesting technologies (blogs, feeds, plugins)
That’s the marketplace where conversation about your product/service happens
1,568,795 people follow Dell on Twitter
◦ They get sale alerts and discounts
$1M in revenue in 1st 18 months
Aiming $5M in 2011
Name: Devesh Mishra
33,117 views on Youtube
Good business flowing from this single video
Build your overall brand awareness
Engage your users in conversation about a particular product/ service
Improve traffic to your site
Generate leads for your business
Engaging Content
Blogging
Evangelising Social Media
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