whats new in global ecommerce - august 2015
TRANSCRIPT
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
INTERNATIONAL UPDATESAugust - 2015
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Patrick Vazquez
SpainEspaña
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
A new report has revealed how online buying has increased in Spain since 2013.
Travel and tourism have been the biggest sectors of growth with 13% of total sales.
44.1% of sales were from Spanish sites and 55.9% from non-Spanish registered companies.
Source: http://economia.elpais.com/economia/2015/07/15/actualidad/1436974724_965402.html (ESP)
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Cash is still the preferred payment option for Spaniards.
84% of all transactions are made in cash. However new methods such as PayPal and paying via mobile have increased by 30%.
Preferred payment methods are, in order of popularity:
1 Cash
2 Debit card
3 Bank transfer
4 Credit cardSource: http://cincodias.com/cincodias/2015/07/28/mercados/1438104403_994865.html (ESP)
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Masako Knowles
Japan日本
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
7 museums (combining 486 individual pieces) have been added to Google’s Cultural Institute and its mobile apps have been launched in Japan.
The mobile apps are not under Google Cultural Institute but each individual museum or organisation instead.
The museums were required to partner with the search engine in order to create the apps.
Source: http://googlejapan.blogspot.co.uk/2015/07/culturalinstitute-mobile.html (JPN)
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
The AdWords Japan blog offered advice on creating great YouTube ads based on the best examples this year so far:
1. To generate likes and shares, try to:
* relay an experience
* consider casting animals, as well as celebrities
* telling a story without having to use language
2. Collaborate with popular YouTubers
3. Tie in to seasonal events, where possible (ie. Fathers’ Day)
4. Create an alternative version to your TV advert
Source: http://adwords-ja.blogspot.co.uk/2015/07/YouTube-video-ads-1st-half-of-2015.html (JPN)
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Insert photo of staff member
Davide Tien
Italy Italia
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Google has developed a jeans fabric which connects to the Internet and smartphones and is capable of deciphering the state of health of the person. It can also generate electronic controls via certain movements.
The Italian Ministry of Economic Development is preparing to allocate an €18m grant to fashion events company AltaRoma in a bid to increase the influence of Milan and Florence in the fashion sector.
Source: http://www.ilfattoquotidiano.it/2015/07/02/google-i-jeans-e-le-glorie-del-made-in-italy/1837380/ (ITA)
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Gloria Gavrilovic Benjamin Lauszat
Germany Deutschland
Jessica Kliem
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
ShopCo, a platform which mediates between shops and customers is being regarded by experts as a future competitor of Amazon.
People don’t need to register with ShopCo directly, and one click buys the product.
The idea of intermediate companies is not new but there may be legal and risk management implications. Delivery and payment methods may also pose problems.
Source: http://t3n.de/news/shopco-e-commerce-oekosystem-623490/2/ (GER) (GER)
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Eurostat has analysed 250 holidays taken by Germans in 2013
Austria is Germany’s top destination based on number of trips (5.1%)
Spain is Germany’s top destination based on number of nights’ stay (8.6 %) Source: http://www.spiegel.de/reise/deutschland/wie-und-wo-die-deutschen-urlaub-machen-infografik-der-woche-a-1042691.html (GER)
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Google has now received over 1 million requests under the ‘right to be forgotten’ law.
1,037,999 EU requests:
41% have been granted
187,091 German requests:47% have been granted
Source: http://de.statista.com/infografik/3647/urls-deren-entfernung-von-google-geprueft-wurde/ (GER) via CC BY-ND
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Insert Flag
(flat flag – no background)
Jean-Yves ScauriSubina Siddiqi
France
Jean-Christophe Verro
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Seasonality in France is very much dictated by the school calendar, which sees a two-month holiday in Summer. As a result, most workers also take 1 to 2 months off.
Top CEOs and even the President will be out of the office between 15th of July and 15th of August, or alternatively the whole of August.
This break also spreads to TV, radio and internet: TV stations will often show re-runs and don’t be surprised to see the message “At the beach, see you in September" on a website…
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Patrick Vazquez
Mexico México
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Amazon has now launched in Mexico.
The online retail giant is set to enter Latin America beginning with Mexico.
Previously, Mexicans had to shop via the US site which made products more expensive through the additional postage costs.Source: http://tecnologia.elpais.com/tecnologia/2015/06/30/actualidad/1435620391_325245.html (ESP)
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Insert Flag
(flat flag – no background)
Jacko van Dijke Saskia Roskam
NetherlandsNederland
Patricia van Winden
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
25% of online ads are seen by bots, not people.
Keith Weed, Marketing Manager at Unilever, estimates that $6-10m per year is wasted on advertisements that are never seen by a human.
In an interview in the New York Times, he identified the three main challenges of fraud, visibility and ad-blocking, and called upon the industry to create solutions that ensure ads are only shown to real people.
Source: http://www.marketingonline.nl/nieuws/unilever-marketingbaas-er-zijn-meer-bots-dan-mensen-online#sthash.2KKjNdj9.dpuf (NL)
© Search Laboratory Ltd 2014. All rights reserved.
Leeds: +44 113 212 1211
London: +44 207 147 9980
New York: +1 (718) 514 9866
Thanks for reading
If you have any questions please e-mail us at: [email protected]