what mhealth brings for the pharmaceutical industry

IM Associates

2017

Don’t miss out on Mobile Health!

Are you ready?

Today’s challenges require adequate solutions

If you recognize the following situations, mHealth might be what you need …

• The role of the physician is changing, mainly in chronic diseases. The patient gains power. Are you looking for ways to integrate this evolution in your market approach?

• Patients are doing more self-monitoring. This process generates a huge amount of data. Would you like to gain insight into patient behavior and preferences, and make your pharma commercial processes more efficient and patient-tailored?

• In forecasting, compliance and switch behavior are often unknown. Moreover, compliance is often an important sales driver but difficult to improve. Does your organization have a compliance and loyalty strategy?

• ‘Value beyond the pill’ projects require project management, analytical and implementation skills, as well as expertise in this environment. Do you have these competences in-house or do you need an experienced partner?

Ask IM Associates for advice! We know the answer.

15-Mar-17© 2017 IM Associates: powering mHealth

mHealth is a booming trend(Figures European Commission)


Source: Mobile Health consultation response 2014 - EuroHealthNet

Individuals and organizations use hundreds of health-related apps, devices and wearables

Adidas MiCoach Heart Rate Monitor

Calorie Counter by Fat Secret

Fitfy50 Glucose Meter 2.0**

Fitbit Charge

GarminForerunner 205

iHealth Wireless Blood Pressure Monitor

Withings Smart Body Analyzer

MapMyWalk

Thesetechnologies continuouslygather data

Health Apps

Wearables

Medical devices

© 2017 IM Associates: powering mHealth 15-Mar-17

What is the potential

value for your organization?

Gain high-value insights Engage your customers

Create ‘beyond the pill’ value for the patient

mHealth can bring added value in many areas

© 2017 IM Associates: powering mHealth

Engaging pharmacists- Reinforce their role in

treatment adherence and pharmaceutical care

- Improve patient loyalty

Engaging prescribers & hospitals- Create awareness through

monitoring- Support patient journey- Provide statistics

Supporting management of chronic diseases

- Diabetes, hypertension, cholesterol, osteoporosis, obesity, addiction…

Scanning market potential- Extrapolate patient

statistics- Support forecasts

Analyzing patient dynamics- Initiation- Switches & substitution- Treatment adherence

Managing studies- Monitoring disease

evolution- Collect treatment data- Observational studies

Engaging payers- Support health-economic files- Build cases through bservational

studies

Increasing treatment adherence

- For poly-medicated patients- For complex treatment schedules

Powering the mobile health data

Creating awareness & support wellness

- Encourage better lifestyle- Monitor evolution

15-Mar-17

Which added value to define for the patient, the HCPs and the company?

We all feel pharma can play a role in mHealth, but hurdles need to be overwon


How to ensure privacy of the patients? What legal

steps shall we take?Do we need to pass an ethical

committee?

Do we need to develop apps or can we combine existing

technologies?

How to defend a mHealth project?

How to create a P&L of a possible project?

How to organize patient

recruitment?

The fragmented landscape makes it difficult to focus


IM Associates makes it happen

We build an expertise bridge between all players in the field and the needs in a pharma environment

15-Mar-17© 2017 IM Associates: powering mHealthIn

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What do we offer in this context?


Sourcing- Preselection solutions & vendors

- Budget tendering

Supervision & monitoring of implementation

(3rd party vendors)

Insight generation- Patient insight studies

- Impact studies

Concept definition

- Solution; Value Proposition; Objective; Roll-out plan.

Tactical plan- Setup tactical plan to get the most

out of your investment

mHealth Readiness workshop

- Create mHealth ready organization

Digital roadmap- Develop a roadmap.

mHealth business planning

- ROI analyses of mHealth projects

Patient recruitment programs

- ROI analyses of mHealth projects

Study design and hospital partnering

- Partner ethical committee- Create study design together with

university

Is your organization ready for mobile health?Figure it out, together with IM Associates. Sign up for a 1-day mHealth Readiness workshop andfind out how we can make it work for your business!

Gain insights into:• The mHealth landscape

• mHealth in Belgium

• Possible mHealth projects

• The importance of customer engagement

IM Associates will help you make ‘mobile health’ and ‘patient value’ part of yourbusiness strategy.During the workshop we will develop a first roadmap towards YOUR mHealth ready organization.

Contact us @ [email protected] can’t wait to hear your story.

Sign up for a mHealth Readiness workshop!


We are ready to advise you!

Bart Bierinckx

CEO

+32 16 22 47 43

[email protected]

Thomas Euben

Team Leader

+32 16 22 47 43

[email protected]

what mhealth brings for the pharmaceutical industry

Health & Medicine